Senior Manager Marketing Technology

You own our marketing technology stack — lifecycle infrastructure that powers email and SMS programs and tracking systems that keep paid media attribution honest.

You'll design and maintain the systems that let a lean AI-powered marketing team move fast and measure accurately. That means Iterable journeys and CDP audiences that run lifecycle programs on autopilot a conversion tracking layer that stays clean across every ad platform and automation that eliminates manual work from campaign launches to performance monitoring. You'll also drive cross-functional initiatives with Engineering Product and Growth Science to get critical tracking and infrastructure work prioritized. Senior IC role no direct reports.

• Own Iterable end-to-end: configuration journey architecture lifecycle triggers and audience management for welcome nurture and re-engagement programs.
• Manage our CDP (Segment Personas): define audience segments maintain governance and naming conventions and work with Engineering to ensure data flows to Iterable cleanly.
• Build AI-powered email and SMS template systems — modular dynamic and populated by AI at scale — so our lifecycle team can ship programs without relying on agencies or one-off builds.
• Train the team on platform capabilities and self-serve campaign creation so the lifecycle lead can focus on strategy not production.

• Own Google Tag Manager and our Segment event taxonomy. Partner with Engineering on event tracking implementation maintain event taxonomy documentation and troubleshoot conversion data gaps across ad platforms.
• Partner with Engineering to implement and verify CAPI enhanced conversions and server-side tracking setups. You drive requirements validate implementation and own ongoing QA — Engineering builds it.
• Escalate and drive Engineering/Product prioritization when tracking infrastructure needs investment.

• Build automated budget pacing alerts performance anomaly detection and campaign QA workflows (broken links UTM validation tracking checks) for both paid and lifecycle programs.
• Use Claude Python Gumloop and AI tools to build self-serve workflows that eliminate manual operational work across the team. Train team members on AI tools for content generation analysis and self-serve campaign creation.
• Partner with Growth Science on budget allocation analysis channel decisions measurement planning and incrementality testing.

Technical Skills:

• Expert in Iterable Braze or comparable ESP at enterprise scale (millions of sends)
• Strong HTML/CSS for responsive email templates; comfortable reading JavaScript
• Experienced with CDP platforms (Segment Personas or similar)
• Working knowledge of GTM CAPI enhanced conversions and server-side tracking
• Proficient with Python scripting and no-code automation tools (Gumloop Make Zapier)
• Expert with AI tools (Claude Cursor) for generating code templates and analysis
• Proficient in SQL for campaign analysis and troubleshooting

Experience:

• 5–7+ years in marketing operations with primary depth in lifecycle/email platform ownership at scale
• Track record building infrastructure — not running campaigns — that measurably increases team velocity
• Proven ability to drive data infrastructure through Engineering and Product without direct authority
• Comfortable spanning acquisition and lifecycle — you understand how performance marketing and lifecycle programs interact

Mindset:

• Infrastructure builder: you design systems that eliminate entire categories of manual work
• AI-native: you use AI tools daily — for coding content analysis and problem-solving
• High-agency IC: you architect solutions prototype independently and build them yourself

• High-consideration high-value transactional businesses (real estate automotive financial services)
• Amplitude or Optimizely experimentation platform experience
• Figma for prototyping templates
• Analytics engineering or data visualization (Looker Mode Tableau)
• Segment CDP mobile push or in-app messaging experience

Our compensation plan consists of a base salary Opendoor equity and a comprehensive package of benefits including paid time off paid holidays medical/dental/vision insurance basic life insurance and 401(k) to eligible employees.  All compensation parameters are based on experience.

What We Do

Founded in 2014 Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and confusing. It often comes with unexpected costs the added burden of coordinating multiple third parties and the uncertainty of a transaction falling through. Our goal is simple: build a digital end-to-end customer experience that makes buying and selling a home simple certain and fast. We have assembled a dedicated team with diverse backgrounds and talents across engineering operations design operations mortgage finance legal and more to deliver strong results. More than 85000 customers have selected us as a trusted partner in handling one of their largest financial transactions.

Why Work With Us

We’re on a mission to power life’s progress one move at a time

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