Senior Manager Performance Marketing

RESPONSIBILITIES:

Manage performance marketing programs across key paid acquisition channels including paid social search video and emerging platforms to drive efficient member acquisition and revenue growth.

Develop and manage channel budgets forecasting models and investment strategies to optimize customer acquisition cost (CAC) return on ad spend (ROAS) and overall marketing efficiency.

Allocate and optimize media spend across global campaigns markets channels and audiences to maximize business outcomes while balancing efficiency and growth objectives.

Partner with Marketing Analytics to establish measurement frameworks evaluate incrementality and generate actionable insights that inform growth strategies and investment decisions.

Collaborate with Creative Brand Media and Marketing Strategy & Operations teams to develop testing roadmaps improve creative performance and enhance audience targeting and messaging.

Identify and evaluate new acquisition opportunities platforms technologies and partnerships that can unlock scalable growth.

Partner cross-functionally with Growth Product and Lifecycle Marketing teams to improve attribution conversion tracking and end-to-end member acquisition experiences.

QUALIFICATIONS:

7+ years of experience in performance marketing growth marketing digital acquisition or related disciplines with a proven track record of driving measurable business results.

Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.

Strong analytical skills with experience leveraging data to inform decision-making measure performance and prioritize opportunities.

Demonstrated ability to build forecasting models manage budgets and communicate business impact to senior stakeholders.

Experience partnering effectively with cross-functional teams including Marketing Analytics Product Creative Finance Brand Media and Engineering.

Strong understanding of attribution methodologies experimentation frameworks conversion optimization and marketing measurement best practices.

Experience in direct-to-consumer (DTC) businesses and a demonstrated ability to succeed in fast-moving high-growth environments where priorities evolve quickly.

Ability to operate effectively in ambiguous environments prioritize competing initiatives and execute with a high degree of ownership.

Strong commitment to embracing and leveraging AI tools in day-to-day tasks ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

What We Do

At WHOOP we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.

Why Work With Us

At WHOOP we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.


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