Senior Manager Product Marketing

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work managers are stretched thin and leaders can’t see what’s really happening in the field.

Siro is redefining how field sales teams learn perform and win.

We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.

Today we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work gives managers real-time visibility and helps executives see around corners.

Our platform integrates with systems like Salesforce analyzing thousands of in-person sales conversations to surface insights automate workflows and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive personalized and built directly into the tools teams already use.

Siro has raised $75M and is backed by world-class investors like Index Fika CRV and SignalFire. We are trusted by leading home-improvement retail hospitality and automotive brands and powered by a lean team from Meta McKinsey Doordash and Uber.

We’re building the future of human-AI collaboration in sales — and we’re just getting started.

We are seeking a Senior Manager Product Marketing to own how Siro shows up in the market and how our commercial team sells the product. You'll partner closely with Product Sales and the rest of GTM leadership. This is a senior IC seat with broad scope — positioning launches pricing and packaging sales enablement personas and category narrative.

Key Responsibilities

• Own positioning and messaging — develop and maintain a clear point of view on who we sell to what problems we solve and why we win. Then put systems in place so every rep CSM and exec can communicate a consistent story across every touchpoint

• Own product launches end-to-end. Coordinate across product sales customer success and demand gen to bring new launches to market and drive adoption

• Partner with Product & Leadership on pricing and packaging work and other commercially sensitive communications that require precision and care

• Drive sales enablement end-to-end — decks battlecards objection handling guides one-pagers — with a special focus on vertical-specific assets

• Define and execute Siro's voice-of-customer and social proof strategy — the customer testimonials quotes impact metrics and case studies that move deals forward

• 5+ years of product marketing experience at a B2B SaaS company with a strong commercial orientation — you've worked shoulder-to-shoulder with AEs sales leaders and CROs and understand the sales motion.

• A track record of owning major product launches end-to-end that actually landed. You can point to specific launches that moved pipeline adoption or revenue

• Strong sales enablement instincts. You've built battlecards pitch decks and one-pagers that reps actually used (not the kind that sit on a shared drive)

• Exceptional storytelling. You can turn a half-baked feature spec into a tight narrative that a CRO wants to read

• Numbers-driven — you instrument your work tie it to outcomes and bring data into every launch recap and case study

• A builder's mindset. You thrive in ambiguity build systems from scratch and raise your hand for work that doesn't have an owner

• Bias to ship. You'd rather publish a sharp v1 this week than a perfect v3 next quarter

• Comfortable operating as a senior IC with broad scope and no direct reports — influence and execution come from the quality of your work not from headcount

• This is a senior foundational PMM seat. You'll own the voice of Siro in a category that's still being defined

• You'll work directly with leadership and the CEO with high visibility and real influence on how the company grows

• The category ceiling is enormous and almost entirely unclaimed. In-person sales is the biggest slice of B2B selling and the most underserved by software

• You'll market a product people actually love. Reps rely on it customers evangelize it.

At Siro we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status.

What We Do

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work managers are stretched thin and leaders can’t see what’s really happening in the field.Siro is redefining how field sales teams learn perform and win.We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.Today we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work gives managers real-time visibility and helps executives see around corners.Our platform integrates with systems like Salesforce analyzing thousands of in-person sales conversations to surface insights automate workflows and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive personalized and built directly into the tools teams already use.Siro has raised $75M and is backed by world-class investors like Index Fika CRV and SignalFire. We are trusted by leading home-improvement retail hospitality and automotive brands and powered by a lean team from Meta McKinsey Doordash and Uber.We’re building the future of human-AI collaboration in sales — and we’re just getting started.

Why Work With Us

✔️ World-class team (McKinsey Meta DoorDash Amazon)✔️ Ambitious high-ownership collaborative culture built on relational responsibility✔️ $75M raised from world-class investors (SignalFire 01Advisors CRV Index Ventures Fika Ventures)✔️ 3x ARR YoY✔️ Real traction with over 10000000 sales conversations recorded

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