Senior Manager, Site Testing & Optimization

We're looking for a Senior Manager of Site Testing & Optimization to own our web experimentation program. This is a strategic, hands-on role for someone who thinks in hypotheses, moves with precision, and takes full ownership from idea through measurement. You will lead a rigorous testing culture - turning behavioral insights into structured experiments that drive conversion and elevate the user experience. 

What You'll Do 

• Own the end-to-end experimentation roadmap for Equinox.com, always maintaining a prioritized backlog of tests 

• Hypothesize, create and manage experiments end-to-end, from simple copy and landing page tests to more complex content, feature, and experience tests 

• Partner with U/X & Engineering when tests require deeper development support, scoping business and user requirements clearly 

• Define success metrics and partner with Marketing Analytics to set up measurement correctly before every test launches 

• Monitor live experiments, flag issues early, and make sound calls on when tests have reached significance 

• Own the readout for experiment (results, learnings, and recommended next steps) and communicate them clearly to stakeholders 

• Ensure successful deployment and full roll-out of winning experiment  

• Develop & maintain a testing dashboard that gives the broader organization full visibility into what's running, what's won, and what's learned 

• Continuously source test ideas from analytics, user research, competitive analysis, and cross-functional partners 

• 5+ years of experience in eCommerce, Product, or Conversion Rate Optimization 

• A hypothesis-first mindset: you instinctively frame problems as testable questions, design experiments with clear logic, and interpret results with statistical rigor 

• Hands-on fluency with a web experimentation platform (Optimizely, VWO, Adobe Target, or equivalent)  

• Comfort partnering with engineering teams to scope and execute more complex tests, you know how to communicate requirements clearly and keep momentum 

• Proficiency in Adobe Analytics, GA4, Contentsquare or a comparable analytics platform so you can pull your own data 

• Strong communication skills: you can present results and make recommendations to non-technical stakeholders with clarity and conviction 

A genuine obsession with site performance, user behavior, and what drives conversion 

Pay Transparency: $125K - $160K, compensation is dependent on years of experience and qualifications

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE: 

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees 

• Complimentary Club membership 

• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop 

NOTE: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.  

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/  

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.