Senior Manager Web Strategy

At Motive the growth marketing team is responsible for maximizing growth and new customer acquisition across all that we do. The responsibilities of the team span the entire customer journey - from first touchpoint to upsell and retention. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment.

We are looking for a growth oriented and experienced Senior Manager Web Strategy to join our high performing marketing web team. The ideal candidate will be responsible for developing and executing web strategies with cross functional stakeholders that are able to deliver against the project goals. As a Senior Manager Web Strategy you will play a pivotal role in optimizing the user journey and experience enhancing brand visibility and ultimately contributing to the company's growth objectives.

• Lead the development and execution of web strategies that align with the project goals.
• Collaborate with Marketing Engineering Creative and Product teams to create site experiences for campaigns product initiatives tests and always-on programs ensuring accurate messaging timing and capabilities needed to execute.
• Operate as a player/coach managing a small team while owning your own projects end to end.
• Analyze and monitor page performance and user behavior across site landing pages generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience.
• Develop a deep understanding of our members and site visitors through data insights and cross-functional partnerships (Analytics Engineering and Consumer Insights) and use those insights to inform site strategy.
• Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website visibility and performance.

• 5+ years of website management and strategy experience.
• AI first approach in solving problems building solutions and improving workflows. This includes familiarity with AI tools and AI agents.
• Driven with a growth mindset who can take ownership and operate as a pace setter. 
• Proven ability to collaborate effectively with cross-functional teams and stakeholders.
• Experience using data and insights to inform requirements ideas and strategies with hands-on experience with web tools including CMS (Wordpress) A/B testing tools site analytics and other business intelligence tools.
• Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance.
• Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.
• Strong communication and presentation skills demonstrated experience briefing senior leaders on outcomes & recommendations and an interest in teaching others.
• Ability to adapt to a fast-paced and dynamic work environment staying proactive and innovative in the ever-evolving landscape.
• Prefer a candidate with managing an international multi-site environment from the ground up.

What We Do

Motive builds technology to improve the safety productivity and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking driver safety compliance maintenance spend management and more. Motive serves more than 120000 businesses across a wide range of industries including trucking and logistics construction oil and gas food and beverage field service agriculture passenger transit and delivery. Visit gomotive.com to learn more.

Why Work With Us

We work hard with humility and we see our efforts rewarded in tangible ways every day. At Motive you’ll have the chance to make a difference for the drivers who keep our world moving. We trust each other to do great work because together we can achieve collective goals that reach beyond the physical economy.

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