Senior Marketing Associate

About us

Share Local Media or SLM is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves and launched SLM with a goal of transforming offline marketing channels starting with direct mail and now OOH by turning them into a high performing scalable channel for a digitally native client set. To do so we’ve taken an inputs based-approach to the space and re-engineered the channel from the ground up to make it easier to test faster to execute more measurable and ultimately more effective for e-commerce and tech clients of all types.

So what does SLM actually do? We’re a full-service direct mail & OOH agency media program operator and technology platform serving some of your favorite e-commerce and tech brands (think Casper Away Grubhub etc.). We live and breathe direct response marketing and strive to delight clients with high performing campaigns built around fast data-driven client service and premium unique branding.

What are we like at SLM? We’re passionate humble and kind. We value data-driven thinking speed persistence creativity and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally we get excited about transforming an old-school channel into something new through data product technology and a service-driven mentality.

Share our excitement? Great - we’d love to hear from you!

The Role

We’re looking for an enthusiastic Senior Marketing Associate to join our rapidly growing team.

You’ll be responsible for leading planning and execution of DM campaigns for well-known consumer brands interacting with clients on a daily basis providing post-campaign analytics and reporting and thinking strategically about how to optimize future campaigns.

We’re a startup so we’re looking for someone with an entrepreneurial spirit passion for marketing and enthusiasm for working with clients.

Key responsibilities will include:

Account Management

• Lead tactical and strategic planning on end-to-end direct mail programs for a portfolio of brand partners
• Oversee day to day communications for brand partners & internal vendors
• Provide regular performance updates to business owners and serve as the channel owner in making recommendations and sharing best practices
• Evaluate and collaborate with internal and external stakeholders to test and grow campaigns
• Conduct new client outreach and onboarding

Analytics

• Develop and execute direct mail marketing strategies to efficiently drive new customer acquisition for our partners
• Evaluate campaign performance to optimize for cost per customer acquired and other ROI metrics
• Track program performance (quantitative & qualitative tracking) and provide strategic recommendations for testing and optimizing campaigns
• Suggest tactics and strategies to improve performance and enhance overall campaign and reporting effectiveness

No day at Share Local Media will be the same but a typical day could include the following activities

• Developing a mail plan strategy for a new or existing client
• Managing the timeline & follow ups for any mailings currently in progress
• Status calls/meetings with clients & vendors
• Analyzing and leveraging results to optimize future campaigns
• Troubleshooting campaign issues and addressing client issues

Qualifications

• 1-3+ years of relevant experience in marketing sales or finance
• Passion for marketing customer acquisition and account management
• Strong sense of urgency and great time management skills
• Strong analytical organizational and communication skills (oral and written)
• Very comfortable with analytics and taking a data-driven approach to marketing
• The ability to work independently and manage relationships
• Experience interfacing directly with clients customers or agencies
• Applicants must be authorized to work in the United States

What we offer

• Base salary range for this position is $70000 - $75000 and is based upon experience and other factors.
• Hybrid role based out of our NYC office
• Ownership and growth opportunities
• Flexible vacation policy
• Robust benefits package
• A fun culture including: catered meals team events and happy hours
• The opportunity to work with a group of passionate humble and kind team members

If you’re looking to be part of something new that is transforming an industry this is the role for you. You will be empowered to think like an entrepreneur by coming up with new ideas testing them implementing them and then scaling them quickly.

What We Do

As a full-service agency program operator and SaaS technology platform Share Local Media helps tech and e-commerce companies leverage direct mail to achieve efficient direct response outcomes with high quality branding.

Why Work With Us

SLM wants to be the best place to work so we’re committed to providing an environment that helps employees to grow both as individuals and professionals. We consider our people to be our biggest assets and reinforce a culture rooted in our key values namely: a client-focused mentality data-driven thinking speed persistence and kindness.

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