Senior Media Buyer Subscription Products

Key Responsibilities:

• Campaign Management: End-to-end execution of ads on Meta (Facebook/Instagram) and TikTok. This includes daily "knob-turning"—bidding budget scaling and audience refinement.
• AI-Native Workflow (Mandatory): Leverage AI tools (e.g. LLMs for copy generative AI for visual iterations or AI-driven attribution tools) to increase creative testing velocity and optimize campaign performance.
• Creative Testing & Iteration: Rapidly test ad formats (Spark Ads UGC Carousel) to identify winners. Translate performance data into actionable feedback for creative teams identifying high-performing hooks to combat fatigue.
• Subscription Lifecycle Focus: Optimize for long-term subscriber health not just the initial click. Monitor "90-day drop-off" and adjust targeting to acquire high-LTV cohorts.
• Analytics & Scaling: Daily monitoring of ROAS CPA and CTR. Increase spend on successful campaigns while maintaining efficiency and monitoring the "payback period."
• Technical Integrity: Ensure all tracking (UTMs Pixels and CAPI) is functioning correctly across Shopify GA4 and our subscription platforms.
 

Professional Qualifications:

• Experience: 3–5 years of direct experience in digital marketing for a D2C/consumer brand. A track record of working within a subscription-based business model is essential.
• Technical Mastery: Hands-on proficiency in Meta Ads Manager TikTok Ads Manager and Google Ads.
• AI Proficiency: You must demonstrate a workflow that incorporates AI to enhance media buying efficiency and creative production.
• Subscription Tech: Familiarity with subscription apps like Recharge Skio or Stay is highly advantageous.
• Analytical Skills: Strong ability to interpret data. You should be comfortable with Google Analytics 4 and attribution platforms (e.g. Triple Whale Northbeam).
• Execution-Minded: You are someone who enjoys the technical details of campaign setup and the "craft" of digital marketing. You are an operator at heart.
• Education: Bachelor’s degree in Marketing Communications or a related field.

Key Performance Indicators (KPIs):

• Customer Acquisition Cost (CAC): Maintaining efficiency across paid channels.
• LTV (6-Month & 12-Month): Increasing the projected value of acquired subscriber cohorts.
• ROAS & Conversion Rate: Optimizing the path to purchase for first-time subscribers.
• Churn Rate: Improving retention through optimized targeting and lifecycle messaging.

What We Have To Offer:

• Competitive salary + bonus + equity
• Generous PTO + 11 company holidays
• Open sick time
• 100% covered Medical Dental Vision for employees
• 401k with match
• Health & Dependent Care Flex Spending Account 
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events

What We Do

We are an omnichannel customer acquisition platform with offices throughout the US Canada and Europe. System1 builds desktop and mobile apps search engines and online publications that empower consumers with information while respecting their privacy. We also operate brands that include CouponFollow Startpage and MapQuest. System1 is a champion of AI technology investing in the first legal AI called Vinny after the movie "My Cousin Vinny"!

Why Work With Us

Our growing team of over 200 people is an incredible cohort of engineers product managers data scientists & buy- and sell-side ad/mar tech experts. Together we have grown globally through Best-In-Class hiring and complimentary business acquisition and we are JUST getting started.

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