Senior Media Strategist

We are looking for an exceptionally awesome Senior Media Strategist to join our team here at ROI·DNA.  This position reports to the Senior Supervisor, Media Strategy.

Our Values

• We are a culture-first company
• We care about our people who are the heart of our success
• We believe we are better together
• We are passionate marketers who are highly self-motivated and care about our work and community
• We take pride in our commitment to an inclusive culture
• We are inventive, always do it right, bring our whole self and above all, no assholes allowed
• #WeAreROIDNA

About you

You excel at building and recommending clients’ omnichannel media mixes along with providing campaign strategy guidance from ideation to implementation. You constantly look for opportunities to improve the model or framework you are working with and are hungry for the next opportunity to learn and grow. 

What you’ll be doing

• Demonstrate and lead strategic planning skills through data-driven insights
•  Establish and drive client strategy and apply a strategic, integrated lens to all ROI·DNA projects 
• Develop, launch, and optimize cross-channel media strategies via a range of   digital platforms and mediums
• Drive strategic alignment with all media stakeholders to ensure client’s strategic approach is integrated into all paid media including content, messaging, and creative
• Oversee paid/unpaid media strategy and planning to determine the right media mix to achieve client objectives
• Accountable for results of all paid/unpaid media 
• Review weekly/monthly performance across channels including paid/unpaid
• Manage relationships with vendors and partners
• Responsible for driving client narrative integrating organic media channels and omnichannel analytics 
• Work with clients to finalize budgets and goals across media channels
• Responsible for writing media briefs and providing campaign strategy guidance
• Easily reimagines what “media” means in a rapidly changing world - current with emerging trends.

What you have

• 5-7 years of experience in media strategy, media planning, or a related field
• Client-facing, articulate leader who possesses the fundamentals of integrated media
• Proactive and able to work independently; a passionate go-getter who has high expectations for himself/herself/themself and everything they touch
• Passionate about the details. Excited about getting to “do it all” and being 1000% all-in
• Equal parts big thinker and a big doer
• Ability to work in a flexible, dynamic, and fast-paced environment
• Exceptional visual, verbal, and written communications skills
• Resourceful and creative problem-solving skills
• Strong deadline orientation and ability to effectively prioritize and meet deadlines

Company Perks

• 100% remote 
• Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
• 401(k) matching program
• 20 days PTO, 11 Paid holidays & 9 Sick days
• Up to 12 weeks of Parental leave
• Monthly stipends for wellness, mobile, and at-home WiFi use
• WFH stipend to set up your home office and a pair of AirPods
• Pet Insurance
• Quarterly volunteer hours
• Company-paid certifications 
• Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want

The anticipated salary range for this position is $80k to $105k per year. Salary is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity.

About ROI·DNA

ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. 

From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. 

Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs. 

Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.