Senior Product Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Manager based in Canada.

This role sits at the heart of a fast-scaling fintech environment focused on helping consumers make smarter financial decisions across saving, spending, borrowing, investing, and protecting their money. You will own the end-to-end product strategy for a high-impact Everyday Banking portfolio spanning cards, chequing, savings, loans, and investment products. The role combines strategic vision with hands-on execution, requiring someone who can move seamlessly between roadmap design and delivery leadership. You will work closely with engineering, design, analytics, and marketing teams to build data-driven, customer-centric digital experiences. A strong emphasis is placed on AI-driven personalization, funnel optimization, and experimentation to improve conversion and user outcomes. This is a highly cross-functional leadership role where you will influence senior stakeholders and shape the direction of a key growth area within the business.

• Define and own the product strategy and long-term vision for the Everyday Banking portfolio, translating user insights, market trends, and business goals into a clear roadmap.
• Lead cross-functional delivery squads through backlog prioritization, sprint planning, and end-to-end execution of product initiatives.
• Drive decision-making across scope, timelines, and technical trade-offs using data, experimentation, and performance metrics.
• Develop and implement success metrics, dashboards, and reporting frameworks to monitor product performance and inform leadership decisions.
• Lead AI-driven personalization initiatives to enhance user experience and surface relevant financial products and recommendations.
• Partner with marketing and content teams to optimize acquisition funnels, landing pages, SEO performance, and conversion rates.
• Orchestrate go-to-market planning, ensuring alignment across product, operations, and growth teams for successful launches.

Requirements:

• 5+ years of product management experience with ownership of a full product lifecycle, ideally in fintech, personal finance, or B2C digital marketplaces.
• Proven ability to define product strategy, not just execute roadmaps, with experience driving measurable business outcomes.
• Strong expertise in A/B testing, web analytics, user research, and conversion rate optimization.
• Hands-on experience working in Agile/Scrum environments, with a strong ability to translate ideas into MVPs and iterative releases.
• Familiarity with AI tools and their application in product discovery, research, and rapid prototyping.
• Strong stakeholder management skills with the ability to influence executive leadership and cross-functional teams.
• Ability to structure ambiguous problems into clear hypotheses, prioritization frameworks, and executable plans.
• Highly organized, adaptable, and comfortable managing multiple competing priorities in a fast-paced environment.
• Genuine interest in personal finance and improving financial outcomes for consumers.

Benefits:

• Competitive compensation aligned with Canadian market benchmarks ($110,000 – $150,000 range).
• Remote-first work environment with flexibility to work from anywhere in Canada.
• Flexible working hours to support work-life balance and autonomy.
• Comprehensive health and dental coverage with no employee-paid premiums.
• RRSP matching program to support long-term financial planning.
• Dedicated professional development budget for training and career growth.
• Regular team events and social activities, both virtual and in-person.