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Job description
At Braze we have found our people. We’re a genuinely approachable exceptionally kind and intensely passionate crew.
We seek to ignite that passion by setting high standards championing teamwork and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change you will be empowered to make a real impact here with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive we can’t wait to meet you.
WHAT YOU’LL DO
Braze is looking for an experienced product marketer to own the go-to-market strategy and positioning for our orchestration products. In this role you will work to deeply understand the relevant personas craft differentiated positioning and messaging bring new products and features to market serve as the resident GTM expert for your product area amplify our story through marketing campaigns and collateral and enable GTM teams.
We’re looking for an enthusiastic product marketer who excels at storytelling and problem-solving. The ideal candidate must be able to turn complex concepts into simple stories proactively recommend and deliver solutions and be comfortable leading in a fast-paced dynamic environment.
Responsibilities:
- Develop a strong understanding of our core buyer personas and end users
- Proactively identify opportunity areas and make recommendations about growth and retention strategies
- Conduct market competitive and customer research to keep a pulse on the landscape and help different teams (e.g. Product GTM) act on emerging trends market shifts industry news/events competitive threats and unmet customer needs
- Create clear & differentiated positioning based on a deep understanding of customer use cases and the core capabilities of our platform
- Partner closely with the BrazeAI™ product and PMM teams to ensure orchestration-specific AI messaging is differentiated consistent and credibly tied to customer outcomes
- Prepare highly compelling content and collateral (e.g. web pages demo videos sales decks webinars blogs customer stories)
- Independently lead product launches and releases for new products features and enhancements
- Serve as a subject matter expert who can comfortably deliver thought leadership use case walkthroughs demos and product roadmap presentations to internal and external audiences
- Drive continued product adoption through impactful programs that inspire & educate our customers on the wide range of use cases they can accomplish
- Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our capabilities
WHO YOU ARE
- 6+ years of product or solutions marketing experience preferably at high-growth B2B SaaS companies
- Ability to think strategically and develop comprehensive go-to-market plans
- Strong technical literacy particularly in AI and marketing automation with demonstrated ability to understand and clearly explain concepts like agentic AI and journey orchestration to both technical and non-technical audiences
- Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
- Proven track record working collaboratively to take new products and features to the market and drive their continued success
- Ability to work on multiple projects simultaneously while focusing the right level of effort on each
- Demonstrated critical thinking and decision-making skills to navigate obstacles propose solutions and resolve issues
- Metrics-driven and focused on driving incremental results
- Natural curiosity and empathy for customers and their challenges
Bonus:
- Experience in B2B marketing with exposure to both enterprise and SMB businesses
- Experience marketing products that sit at the intersection of data AI and customer experience
- Familiarity with journey orchestration tools decisioning engines or AI-assisted marketing platforms
For candidates based in the United States the pay range for this position at the start of employment is expected to be between $98000 and $147000/year with an expected On Target Earnings (OTE) between $113000 and $169000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors including market location job-related knowledge skills and experience. In addition to cash compensation this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.
#LI-Hybrid
WHAT WE OFFER
Braze benefits vary by location and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering hybrid ways of working we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical dental vision life and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing learning platforms and a yearly learning stipend
- A curated in-office employee experience designed to foster community team connections and innovation
- Opportunities to give back to your community including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative transparent and fun culture recognized as a Great Place to Work®
ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence BrazeAI™ allows marketers to combine and activate AI agents models and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter faster and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization Braze enables companies to turn action into interaction through autonomous 1:1 personalized experiences.
The company has been consistently recognized as a Leader in marketing technology by industry analysts and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In a 2025 America’s Greenest Companies by Newsweek and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. Braze is also proudly certified as a Great Place to Work® in the U.S. the UK Australia and Singapore.
The company is headquartered in New York with offices in Austin Berlin Bucharest Chicago Dubai Jakarta London Paris San Francisco São Paulo Singapore Seoul Sydney and Tokyo.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYERAt Braze we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do and that includes our recruiting practices. We're committed to offering all candidates a fair accessible and inclusive experience – regardless of age color disability gender identity marital status maternity national origin pregnancy race religion sex sexual orientation or status as a protected veteran. When applying and interviewing with Braze we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar we encourage you to apply as we’d love to meet you.
OUR AI-POWERED BRAZE RECRUITMENT PROCESS
At Braze we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.
This includes using AI to analyze the experience skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.
Depending on where you are located you may have the right to request further information about how AI is used in our recruitment process to opt out of AI-assisted review to request a manual review of any decision made or to contest a decision.
Please contact us at [email protected] for any requests or questions. To find out more about our hiring process check out this page.
Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)
Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144 for roles based in New York City or if you reside in New York City you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. Please submit any such request to our Talent Acquisition team at [email protected] promptly after applying. A summary of the most recent bias audit results for such tool is available here.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and if applicable based on your location how you can exercise any privacy rights.
Skills Required
- 6+ years of product or solutions marketing experience
- Experience at high-growth B2B SaaS companies
- Ability to think strategically and develop comprehensive go-to-market plans
- Strong technical literacy in AI and marketing automation including agentic AI and journey orchestration
- Excellent written and verbal communication skills
- Proven track record launching new products and driving product adoption
- Ability to manage multiple projects and prioritize effectively
- Demonstrated critical thinking and decision-making skills
- Metrics-driven orientation focused on driving incremental results
- Natural curiosity and empathy for customers
- Experience in B2B marketing across enterprise and SMB (bonus)
- Experience marketing products at the intersection of data AI and customer experience
- Familiarity with journey orchestration tools decisioning engines or AI-assisted marketing platforms
What the Team is Saying
What We Do
At Braze we believe in the passion of our people. We seek to ignite that passion by setting high standards championing teamwork and creating work-life harmony. We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you and our business.
Why Work With Us
At Braze we believe in the passion of our people. We seek to ignite that passion by setting high standards championing teamwork and creating work-life harmony. We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you and our business.
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Braze Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
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