Senior Social Media Manager

Characters count and you make them sing because you know your audience and the feeds where they live. Delivering "ahas" (and even some "heck yeahs") puts a spring in your step. Building social communities and driving engagement is what you love!

You know better than to fall into the trap of robotic reposts that check the box. It's got to be fresh, original and remarkable to connect with your audience. That's where your passion lies. You know how to tell a story, measure the results and explain why it all matters.

Do you love to learn, play and push the boundaries of your creativity? Have a favorite tool or two to coordinate posts, balance deadlines and follow your audience? Get a high when you push a new video or fun post live?

If so, we should talk! Why? Because we’re searching for a marketer who can help us grow our social media presence and speak to our Infosec audience. We want to tell stories—of the Expel team, our customers and the industry—that keep people laughing, thinking and loving Expel and what we stand for.

As the Senior Social Media Manager, you’ll be responsible for stepping up our game on multiple platforms, developing programs, growing our audience and leading our social conversation.

• Energize you by working with a brand vision that embraces positivity and fun
• Give you access to the tools, resources and creative collaborators that'll help you craft and deliver winning organic social campaigns
• Give you the opportunity to shine as you scale what we’ve already built, and open new avenues for us to stand out from the crowd

• Manage all day-to-day aspects of Expel’s social media channels: develop and publish content across the platforms; thoughtfully curate our feed with meaningful, timely and relevant content that’s appropriate for specific networks
• Grow Expel’s social following globally, building and executing strategies to rapidly accelerate growth and engagement
• Maintain our social media calendar so it’s in sync with marketing programs, events and industry news. Identify appropriate timelines for posting, engaging and optimizing content specific to each channel
• Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us
• Develop, execute, and monitor the results of paid follower campaigns
• Curate and manage an employee advocacy program that amplifies the reach of the corporate Expel handles
• Track social metrics and provide key insights in reports, including growth and engagement analytics as well as areas for optimization
• Work alongside other marketers and content producers to help distribute content that educates and entertains our audience
• Stay up-to-date on social media tools, trends and emerging technologies
• Explore and implement new ways to engage and new social networks to reach our target buyers, attract high quality followers and maximize engagement

• 5-7 years of social media marketing experience, with at least 3 years in the B2B space
• A Bachelor’s degree or a compelling story
• Familiarity with social media management platforms for publishing, listening, analytics and employee advocacy
• Strong project management, time management and cross-functional coordination skills including the ability to work on multiple projects simultaneously
• Self-motivated and resourceful creative thinker with an ability to use both data and intuition to inform decisions
• Exceptional writing skills; the ability to write fresh, engaging copy and make connections
• Curiosity and a drive to experiment with creative new social media approaches
• Adaptable and an eagle eye for aesthetics
• Sense of humor (always a plus) 

Please include a link to social media profiles you have managed with your application.

The base salary range for this role is between $98,000 USD and $142,100 USD + bonus eligibility and equity.

At Expel, our employee benefits reflect our commitment to our crew. Unlimited PTO, equity for everyone, work location flexibility, up to 24 weeks of parental leave, and excellent health benefits are some of the ways we care for our Expletives.

Our headquarters is in Herndon, VA office, though we're open to remote work locations for this role.

We’re only hiring those authorized to work in the United States. We do not currently sponsor immigration visas.

We're an Equal Opportunity Employer: You'll receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

We’ll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please let us know if you need accommodation of any kind.

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