Senior UA Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior UA Manager based in Romania.

This is an exciting opportunity for a performance marketing professional to drive user growth for innovative mobile products on a global scale. In this role, you will own and optimize acquisition campaigns across major paid social platforms while leveraging data to maximize marketing efficiency and business impact. You will work in a fast-paced, fully remote environment where experimentation, analytics, and continuous optimization are at the heart of decision-making. Collaborating with cross-functional teams, you will identify growth opportunities, test new acquisition strategies, and improve campaign performance through data-driven insights. This position is ideal for someone with a strong analytical mindset, deep expertise in mobile user acquisition, and a passion for scaling high-performing campaigns.

• Plan, launch, manage, and optimize mobile user acquisition campaigns across Meta (Facebook) Ads and TikTok Ads to achieve growth objectives.
• Monitor campaign performance through detailed reporting and analytics using AppsFlyer, internal BI platforms, and other performance measurement tools.
• Scale acquisition channels while maintaining target CPA, LTV, and other key performance metrics to maximize return on investment.
• Design, execute, and evaluate creative, audience, and ad format experiments to continuously improve campaign effectiveness.
• Analyze user acquisition funnels and performance data to identify optimization opportunities and support strategic decision-making.
• Stay informed on industry trends, platform updates, and best practices to continuously improve acquisition strategies.

Requirements:

• Minimum of 2 years of successful experience in performance-based mobile user acquisition.
• Proven expertise managing campaigns on Meta (Facebook) Ads and TikTok Ads; experience with Google Ads, Apple Search Ads, Twitter/X, Pinterest, Snapchat, or DSPs is considered a plus.
• Strong understanding of digital advertising platforms, performance marketing principles, unit economics, and sales funnel optimization.
• Hands-on experience with mobile measurement partners (MMPs), particularly AppsFlyer, and a solid understanding of install attribution and SKAdNetwork.
• Strong analytical skills with the ability to interpret campaign data and make data-driven optimization decisions.
• Fluent Russian and English at B1 level or higher.
• Excellent problem-solving skills, attention to detail, and a proactive approach to testing and continuous improvement.

Benefits:

• Fully remote full-time position with flexible working arrangements.
• Compensation details shared transparently during the recruitment process before employment begins.
• 28 calendar days of paid annual vacation.
• 7 additional wellness days each year for personal well-being and recovery.
• Referral bonus program offering rewards of up to $5,000 for successful candidate recommendations.
• 50% reimbursement for professional development, including training courses, international conferences, and industry events.
• Corporate discounts for English language learning.
• Healthcare support with up to $1,000 gross annually for medical insurance or eligible healthcare expenses.
• Home office and workplace reimbursement of up to $1,000 every three years for equipment or co-working expenses where applicable.
• Internal recognition and rewards program allowing employees to exchange earned bonuses for merchandise, experiences, and team-building activities.