Social Media Manager - Minneapolis MN

• Lead social media content calendar and development for Brand campaigns and key content moments to include:
• Lead social media content calendar and content development to support enterprise marketing campaigns educate on using healthcare benefits and highlight key health care moments
• Ensure creative is designed to support the ad objective and social media platform best practices with a message and call-to-action that considers the audience and channel insights where it's delivered
• Partner closely with Brand digital content manager and uhc.com digital team on content needs that sync with social media campaigns
• Input social media content calendar digital assets and campaign tracking links in enterprise marketing collaboration software
• Create paid social media schedules outlining ad objectives ad duration creative testing audience targeting and investment. Review social ad campaigns in flight for learnings
• Create reports measuring social media ad performance compared to benchmarks and provide insights to help inform future social media campaigns
• Develop collaborative working relationships with other social media leads in the business and Social Care on content calendar brand consistency and best practices as well as other internal business partners and external agencies
• Demonstrate UnitedHealthcare cultural values in day-to-day execution

• 5+ years of experience in a social-first marketing or digital content role
• 5+ years of Microsoft office suite experience including Word Excel Outlook PowerPoint
• 2+ years of demonstrated project management skills with the ability to develop and implement multichannel consumer marketing campaigns
• Solid understanding of social media platforms and their content formats including Facebook Instagram LinkedIn and YouTube
• Commitment to staying current on emerging social and digital trends audience behaviors and platform capabilities; willingness to test and iterate approaches

• Experience in healthcare or another regulated industry
• Experience working within a matrix organization and a team player
• Familiarity with social media analytics tools
• Comfort navigating ambiguity with flexibility and confidence
• Demonstrated effective problem-solving and critical-thinking skills
• Proven ability to manage multiple priorities from inception to completion
• Excellent written & verbal communications skills and comfort presenting ideas to stakeholders

What We Do

Optum part of the UnitedHealth Group family of businesses is a global organization that delivers care aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care pharmacy benefits data and resources they need to feel their best. Here you will find a culture guided by inclusion talented peers comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum we support your well-being with an understanding team extensive benefits and rewarding opportunities. By joining us you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.

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