Sr Analyst-Corporate Event & Activation

Lowe’s

Sr Analyst-Corporate Event & Activation

Reposted 11 Hours Ago

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Mooresville NC USA

Hybrid

Senior level

Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development

Curiosity wanted. Innovation required.

The Role

Lead development and execution of large-scale corporate events and sponsorship activations managing multi-million dollar budgets cross-functional teams vendors/agencies risk/compliance and attendee experience. Build activation strategies registration systems communications and meeting platforms; present ROI and recaps to senior leadership and ensure Foundation 501(c)(3) compliance.

Summary Generated by Built In

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk grab a bite (or a cup of coffee) work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The primary purpose of this role is to develop project manage and implement major corporate events and activation strategy internally and externally that support key partnerships and strategic platforms. This is accomplished by understanding goals and objectives from strategic offer owners building fully integrated activation plans and leading the implementation to achieve the desired business outcomes The Lowe's Foundation is a separate 501(c) (3) organization run by an independent Board of Directors and governed by bylaws.
What You Will Do

Individually develops and maintains event budgets of $4M+ and collectively manages over 30 million in event sponsorship & activation budgets that is aligned with the Foundation's purpose goals and objectives
Leads cross-functional internal and external teams to develop integrated activation strategy and directs the team through the planning and execution
Trains and directs multiple large vendor and agency teams through the event planning and execution process and is accountable for their work and performance
Recommends event & activation strategy to Lowe's senior leadership and Lowes BOD and directs them through event planning and onsite execution
Continuously evaluates activation strategy to ensure company goals and objectives are being achieved. Present event recaps to executives leadership to highlight ROI key outcomes and recommendations to improve future outcomes
Responsible for safety wellbeing and overall experience for up to 5000 event attendees including Lowe's senior executives
Develops execution plans that mitigate company risk and protect the company brand reputation and employees by ensuring all execution plans adhere to tax regulations comply with data security guidelines protect the company from potential legal issues and have adequate insurance coverage
Exercises thought leadership and accountable for complex and quick decisions throughout the planning and execution process that impact attendee experience and overall program outcome
Responsible for sourcing negotiating pricing and contractual terms and executing contracts for all event and activation services
Builds complex communication plans registration systems project plans run of show and other planning documents to lead cross functional teams through the planning and execution of large scale events
Develops and implement strategic meeting management platform and provide consultation for meeting arrangers across enterprise
Works collaboratively and cross-functionally with Lowe's Foundation colleagues and other internal colleagues in the development of Foundation events
Understands and upholds compliance with regulations associated with the Lowe's Foundation's 501(c)3

Required Qualifications

Bachelor's degree Hospitality Management Marketing Sports Management or equivalent years of experience in lieu of education requirement if applicable
5 Years Experience in hotel/hospitality management sports management marketing project management or related field
Travel up to 8 weeks/year

About Lowe's
Lowe's Companies Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Based in Mooresville N.C. Lowe's supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.

Skills Required

Bachelor's degree in Hospitality Management Marketing Sports Management or equivalent experience
Minimum 5 years' experience in hotel/hospitality management sports management marketing project management or related field
Ability to travel up to 8 weeks per year
Experience managing large event budgets (individual budgets $4M+ and collective sponsorship/activation budgets ~$30M)
Proven experience leading cross-functional internal teams and managing large vendor/agency teams
Experience with sourcing negotiating pricing and executing contracts for event services
Experience developing activation strategy registration systems complex communication plans run of show and project plans for large-scale events
Knowledge of nonprofit/Foundation 501(c)(3) compliance and related regulations
Experience ensuring attendee safety risk mitigation data security compliance and adequate insurance for large events

What the Team is Saying

Lowe’s Compensation & Benefits Highlights

Retirement Support—A company 401(k) with employer match supports long‑term savings for eligible associates. Ownership opportunities via a discounted employee stock purchase plan further strengthen financial benefits.
Parental & Family Support—Paid maternity and parental leave plus adoption and family‑forming supports provide meaningful time and resources for growing families. Return‑to‑work support and dependent care resources extend this coverage.
Inclusive Benefits Coverage—Medical dental and vision coverage are available to regular full‑time and part‑time associates alongside mental‑health and EAP resources. Access for part‑time associates stands out in retail and broadens participation in core benefits.

Learn more about Lowe’s's Compensation & Benefits →

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The Company

HQ: Mooresville NC

300000 Employees

Year Founded: 1921

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.