The Sr. Director will lead marketing planning media strategy governance and operations at McCain driving brand growth and optimizing marketing investments across various markets.

Position Title: Sr Director Global Marketing Planning and Capability
Position Type: Regular - Full-Time
Requisition ID: 41255
In every role McCainers are ambitious curious and passionate about creating exceptional work experiences - together. With a customer-first mindset we make doing business with McCain easy.
About the role .
The Sr. Director Marketing Planning & Capability is a strategic and operational leader responsible for building and leading McCain's end-to-end marketing planning ecosystem including media strategy/investment governance and marketing operations (process tools performance and capability development). This role ensures marketing is insight-led integrated scalable and measurable enabling McCain to deliver brand growth customer impact and commercial outcomes across Retail and Foodservice markets.
This leader reports to the VP Global Marketing and sits on the Global Marketing team. They will partner closely with Global & Regional Marketing Digital/eCommerce Sales/Commercial Finance Insights & Analytics and agency partners to create a consistent operating model raise marketing maturity and optimize investment effectiveness.
What you'll be doing .
Integrated Marketing Planning & Governance
Own and evolve McCain's marketing planning system to drive alignment speed and effectiveness:

• Lead the annual/quarterly integrated marketing planning processes (including portfolio/brand priorities campaign calendars and go-to-market readiness).
• Establish and govern a consistent set of planning standards templates decision rights and stage gates across regions/business units.
• Ensure plans integrate across brand innovation customer marketing digital/eCommerce CRM/loyalty (where applicable) and PR/owned channels.
• Translate enterprise and category strategy into clear marketing priorities outcomes and investment requirements.
• Partner with Finance to strengthen marketing investment planning phasing and accountability.

Outputs you own : annual marketing plan cadence integrated calendar strategic briefs investment governance readiness checklists and executive updates.
Media Strategy Investment Stewardship & Agency Governance
Provide executive leadership to ensure McCain's media delivers maximum business impact:

• Define McCain's media vision and operating principles (balance of brand building vs. demand generation; full-funnel approach).
• Own media investment governance: allocation frameworks optimization rules and performance standards.
• Lead the evolution of media strategy across channels (digital social video/CTV retail media search OOH audio and other market-relevant channels).
• Drive a consistent approach to audience strategy targeting creative rotation and measurement across markets.
• Govern agency ecosystems (media creative performance production) including briefing standards performance scorecards scope clarity and cost/value effectiveness.

Outputs you own : media playbook investment guardrails agency governance model testing roadmap and performance scorecards.
Marketing Operations (Ways of Working Process Excellence Tools)
Build an operating model that enables speed quality and consistency:

• Design and implement McCain's marketing operating model including workflows roles RACI and cross-functional handoffs.
• Standardize key processes including:
• Campaign planning and execution
• Creative and content intake/production
• Compliance and approvals (e.g. claims legal brand standards)
• Asset management and reuse
• Lead continuous improvement to reduce cycle time increase quality and enable scale across markets.
• Own marketing vendor/partner operations where relevant (SOWs governance performance tracking).

Outputs you own: operating model workflow maps intake/briefing process SLA/cycle-time metrics and continuous improvement roadmap.
Marketing Capability Building (People + Practice + Platforms)
Advance marketing maturity across McCain through structured capability development:

• Create a Marketing Capability Roadmap aligned to business priorities (e.g. media effectiveness shopper/retail media content systems measurement planning excellence).
• Develop and deploy training toolkits and communities of practice across regions and teams.
• Partner with HR/L&D to build sustainable talent development: skills frameworks onboarding and leadership development for marketing capabilities.
• Drive adoption of best practices in brand building performance marketing and integrated communications.

Outputs you own: capability framework learning pathways playbooks adoption metrics.
Performance Measurement Analytics & Effectiveness
Ensure marketing performance is transparent actionable and linked to business outcomes:

• Define McCain's marketing KPI architecture (brand health demand digital performance commerce outcomes efficiency).
• Partner with Insights/Analytics to improve measurement approaches (e.g. experimentation incrementality attribution MMM where used).
• Establish executive-ready dashboards and a regular performance review cadence that drives action.
• Embed ROI thinking into planning and investment governance.

Outputs you own : KPI framework dashboards performance reviews effectiveness standards and insights-to-action loop.
What you'll need to be successful .

• 12-15+ years in marketing leadership roles spanning marketing planning media and/or marketing operations within a complex organization (CPG/food preferred)
• Demonstrated success leading cross-functional operating models and scaling capabilities across regions
• Deep experience managing agency ecosystems investment governance and media optimization
• Bachelor's degree required; MBA or advanced degree a plus
• Strategic planning & integration: ability to connect enterprise strategy to executional plans
• Media excellence: full-funnel media strategy channel understanding and investment stewardship
• Operations & systems thinking: designing processes governance and scalable ways of working
• Measurement & financial acumen: linking marketing activity to commercial outcomes; comfort with ROI and performance analytics
• Executive influence: strong stakeholder leadership in a matrixed environment

About McCain .
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership Principles .
At McCain our leadership principles guide how we engage with customers collaborate as a team and achieve success. We focus on understanding customer needs driving innovation empowering people and taking ownership to clear obstacles and deliver results.
The McCain Experience .
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust empowering us to bring out the best in one another. Here you'll find opportunities to learn grow and thrive. Join us and experience why we're better together.
Compensation Package : $165000.00 - $220000.00 . USD annually + Bonus eligibility + Long-term incentive eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience skill set education and training and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical dental vision prescription drug) retirement savings benefits and leave support including medical family and bereavement. Well-being programs include vacation and holidays company-supported volunteering time and mental health resources. Coverages are aligned with country provincial and state governing plans and can vary by work level location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy as applicable. McCain leverages AI in the hiring process though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family: Marketing
Location(s): US - United States of America : Illinois : Oakbrook Terrace
Company: McCain Foods USA Inc.