Sr Director Media

Lowe’s

Sr Director Media

Reposted 3 Hours Ago

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Mooresville NC USA

Hybrid

800M-800M Annually

Senior level

Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development

Curiosity wanted. Innovation required.

The Role

The Senior Director of Media leads media strategy at Lowe's overseeing $800M in investments ensuring optimized media performance and accountability across various channels while fostering innovation and collaboration.

Summary Generated by Built In

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk grab a bite (or a cup of coffee) work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Senior Director of Media is responsible for end-to-end media strategy and planning investment activation and performance for Lowe's. This role leads the in-house media organization and oversees $800M+ in annual media investment including ~$500M managed through agency partners to deliver integrated multi-channel campaigns that drive incremental sales customer acquisition traffic and measurable advertising contribution to revenue. The Senior Director of Media will set the vision for modern media at Lowe's balancing brand building and performance marketing embedding advanced analytics and accelerating AI-enabled media innovation while ensuring operational rigor cost efficiency and scalability. The role is accountable for translating enterprise business priorities into media strategies that deliver measurable growth and for evolving Lowe's media ecosystem into a best-in-class data-driven outcome-focused capability.
What You Will Do

Own and govern more than $800 million in annual domestic media investment leading the development and execution of integrated full-funnel media plans across mass media digital media retail media and emerging platforms with disciplined allocation across brand performance and commerce-driving channels.
Ensure media investment is optimized to deliver incremental sales customer acquisition traffic growth and advertising contribution to sales supported by a rigorous performance and measurement framework including return on investment return on advertising spend incrementality marginal return analysis agile attribution marketing mix modeling experimentation and testing.
Lead media analytics and measurement strategy in close partnership with analytics finance and marketing technology teams to maximize the value of first-party data and ensure media investment decisions are grounded in financial rigor transparency and measurable business outcomes.
Provide strategic and operational leadership for Lowe's in-house media organization establishing clear vision standards governance operating cadence and enterprise-aligned ways of working to drive accountability performance and outcome-based execution across distributed teams.
Lead media agency management and external partner relationships including approximately $500 million in agency-managed spend holding agencies and partners accountable for best-in-class planning activation optimization transparency operational excellence innovation and continuous cost efficiencies beyond rate negotiations.
Drive media innovation and organizational change as Lowe's evolves toward more agile technology-enabled and in-house-led media capabilities leveraging artificial intelligence automation advanced analytics and emerging platforms formats and tools to unlock new growth opportunities.
Define future-state media roadmaps operating models and enterprise standards playbooks and best practices to enable consistency efficiency scalability and long-term growth.
Serve as a senior cross-functional leader partnering closely with Marketing Merchandising Finance Digital Technology and Procurement to ensure media strategies are fully integrated with merchandising priorities promotional calendars pricing digital experiences contracts and investment structures.
Develop media leadership capability and talent fostering a culture of collaboration test-and-learn data-led decision making continuous improvement and results-driven execution.
Balance short-term performance with long-term brand equity driving sustainable value creation while delivering ongoing cost efficiencies across media investment agency operations and technology.

Minimum Qualifications

Bachelor's degree in Business Marketing Finance or related field or equivalent years of experience in lieu of education requirement if applicable
12+ years of progressive marketing experience with deep expertise in media strategy and activation
10+ years leading multi-channel media programs spanning brand and performance marketing
Proven experience managing large-scale media investments
Demonstrated success leading teams and influencing outcomes in matrixed cross-functional environments.
Strong background in media analytics measurement and performance optimization.
Experience leading media transformation initiatives including in-housing automation and AI adoption.

Preferred Skills/Education

Master's degree in Business Marketing Finance or related field
Retail e-commerce or omni-channel marketing experience at scale

About Lowe's
Lowe's Companies Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Based in Mooresville N.C. Lowe's supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.

Skills Required

Bachelor's degree in Business Marketing Finance or related field or equivalent years of experience
12+ years of progressive marketing experience with expertise in media strategy and activation
10+ years leading multi-channel media programs
Proven experience managing large-scale media investments
Demonstrated success leading teams in matrixed environments
Strong background in media analytics and performance optimization
Experience leading media transformation initiatives including AI adoption

What the Team is Saying

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The Company

HQ: Mooresville NC

300000 Employees

Year Founded: 1921

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.