Sr Director, SEM

LendingTree is looking for a data-driven Head of SEM who is comfortable under pressure and is flexible in a constantly evolving environment. We learn quickly and we react quickly. The ideal candidate has strong paid search knowledge and campaign management experience. They have experience setting direction for an SEM team and are able to actualize that strategy through their own work and by leading others.

• Develop, implement and monitor strategy to drive paid search performance across multiple lines of business and to ensure the channel is hitting its targets.
• Drive decision strategy about where we spend.
• Champion the transition to media mix modeling and multi-touch attribution as part of the integrated marketing strategy
• Mentor team for ongoing account optimization, including structure & targeting improvements, keyword expansion, negative keywords, and improvement of bid management processes.
• Identify inefficient or repetitive tasks and work with the team to strategize how automation could help.
• Collaborate with business partners to optimize the consumer experience and conversion funnels.
• Conduct competitive analysis, prepare reports on findings, and share the results with others.
• Work closely with vendors such as Google and Bing to ensure appropriate support and to keep us at the forefront of product releases and new available features.
• Motivating leader who will mentor, cross-train and unite the teams.

• Previous experience with leading multi-level teams of 10+ employees and responsible for large budgets
• Sets direction, gains alignment, and inspires others to create and implement new ideas to achieve results
• Champions creative disruption without sacrificing results
• Recruits and hires top talent, ensuring diverse representation, equitable opportunities and an inclusive environment
• Proven experience executing and optimizing direct response campaigns through keyword footprint, bidding, experience testing, and targeting
• Strong analytical and critical thinking skills. Leverage data to make business decisions
• Advanced knowledge of Excel. SQL skills a plus.

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial decisions.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

• We’re a publicly traded company (TREE).
• We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial decisions.
• We’ve built a LendingTree app and LendingTree dashboard to give consumers tools to lead and supervise their financial health.
• We still make funny commercials.

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.