Sr. GTM Engineer Marketing

At Hiya we're making calls safe useful and human again.

Voice is the most human form of communication yet it's become one of the least trusted. Spam scams and AI manipulation have eroded what was once a simple way to connect.

Each month our AI voice technology analyzes 28+ billion calls protecting over 550 million users and 800+ businesses worldwide. Partnering with a growing global network including AT&T Samsung British Telecom EE Rogers MasOrange Bell Canada MasMovil and Virgin Media O2 we're not just stopping bad actors we're helping people feel good and confident about picking up the phone again.

This is a pivotal moment for voice. As new threats and technologies accelerate so does demand for trusted voice communication. Hiya is growing 40%+ year over year expanding globally and defining what voice becomes next.

Join us. You won't just work on what voice is today you'll shape what it becomes tomorrow: smarter safer and genuinely worth answering again.

We're hiring a Sr. GTM Engineer Marketing to transform Hiya's website into an AI-powered revenue-driving digital growth engine. This role sits at the intersection of marketing engineering and product—responsible for leading our migration from Webflow to a headless CMS architecture while partnering closely with Marketing leadership to bring positioning campaigns and GTM initiatives to life through high-performing digital experiences.

You will own website KPIs including traffic growth engagement conversion rate and pipeline contribution while architecting systems that enable rapid experimentation and global expansion.

This is a high-ownership role with direct impact on how Hiya reaches customers communicates value and scales globally—making it central to our ability to restore trust in voice at scale and deliver on the promise of safer more useful phone calls.

We're looking for a marketing-minded engineer or technical marketer—someone who understands buyer psychology and funnel performance as deeply as frontend architecture and who sees AI as a structural capability for reimagining how digital experiences are built personalized and scaled.

As AI continues to reshape how calls are placed screened and answered our digital presence must evolve with the same level of intelligence and adaptability we bring to the voice channel itself.

• Own the end-to-end buyer journey across awareness consideration and conversion stages translating positioning and campaign strategy into compelling high-converting web experiences

• Lead migration from Webflow to a modern headless CMS (e.g. Contentful Sanity Storyblok) architecting a scalable React/Next.js-based frontend that maintains strong engineering standards while enabling marketing speed

• Build modular systems that enable rapid deployment of campaigns and landing pages increasing experimentation velocity across enterprise and PLG segments

• Integrate AI agents and LLM APIs to power dynamic content generation personalized experiences SEO/GEO optimization workflows and scalable localization—reimagining what's possible in digital marketing

• Own international website expansion across 20+ markets designing and scaling multi-language multi-region architecture with localization workflows regional SEO optimization and global compliance standards

• Architect and implement event tracking data layers and attribution frameworks maintaining hands-on ownership of tools such as Google Analytics 4 Amplitude and Google Tag Manager

• Ensure clean data flow between website CRM marketing automation and PLG systems aligning web experimentation with paid organic lifecycle and product initiatives

• Develop hypotheses and testing roadmaps to improve performance of top pages owning website KPIs and making tradeoffs between speed quality and scale

• Maintain best-in-class mobile and desktop experiences Core Web Vitals performance benchmarks UX clarity messaging effectiveness and accessibility standards

• Hiya's website becomes a measurably stronger growth driver—improving traffic engagement conversion rates and pipeline contribution in ways that directly support company OKRs and revenue goals

• The headless CMS migration is completed on time and establishes a foundation that scales globally supports rapid experimentation and reduces friction for marketing and engineering teams

• AI-powered capabilities (personalization content generation localization) are integrated thoughtfully and measurably improve performance demonstrating clear ROI and setting the standard for how Hiya uses AI in GTM

• As trust is built through delivery your influence expands beyond website execution to shape broader digital strategy experimentation culture and how Hiya reaches customers across channels

Required:

• 5–8+ years in growth engineering frontend engineering or product-focused web development ideally in B2B SaaS or PLG environments

• Strong React/Next.js (or similar modern frontend framework) experience with demonstrated ability to build scalable high-performance web applications

• Hands-on experience leading headless CMS implementations or migrations

• Proficiency with web analytics tools (Google Analytics 4 Amplitude etc.) and implementing A/B testing and experimentation frameworks

• Strong understanding of technical SEO GEO AEO and performance optimization

• Experience integrating APIs and third-party systems into web platforms

• Demonstrated ability to translate marketing strategy into technical execution and balance engineering rigor with marketing speed

Preferred:

• Familiarity with CRM and marketing automation systems (HubSpot Salesforce Segment)

• Experience integrating AI APIs (OpenAI Anthropic etc.) or building multi-channel support solutions (chatbots AI Voice Agent etc.)

• Experience building multi-language and international web properties

• Strong communication and collaboration skills with a track record of working effectively across marketing product and engineering teams

Hiya is not a passive environment. We expect people to take ownership form opinions and engage directly with hard problems.

We work with a high degree of transparency and autonomy. Context is shared openly and decisions are discussed challenged and then made. Once a call is made we commit and move forward.

You'll be expected to work through ambiguity weigh tradeoffs and take responsibility for results while keeping a high bar for quality and customer trust.

Every team member at Hiya is expected to live our core values:

• Serve our customers and partners by holding a high bar for trust and quality

• Own share in success and open up to failures

• Lead listen show up with a point of view but commit entirely once a decision has been made

• Improve even if it means changing course or contradicting ourselves

• Do rather than observe

Process Overview

Our standard interview process follows this sequence:

• Initial Screen: We confirm baseline alignment role interest relevant experience and logistics.

• Hiring Manager (HM) Screen: We evaluate role fit expectations and execution readiness.

• Take Home Assignment: You'll complete a take-home role-relevant assignment designed to reflect the kind of work you would do at Hiya. The assignment focuses on how you think prioritize and explain your approach. You'll review your work and discuss your reasoning with the interview panel.

• Assignment-Based Interview Loop: Interviewers will explore how you think through the work ask questions respond to feedback and adapt your approach. Each interviewer focuses on specific competencies and how you make decisions navigate tradeoffs and collaborate in real time.

• Future Hiya Value Interview: An independent conversation focused on your long-term potential judgment under ambiguity and ability to create sustained value as scope and complexity increase.

Compensation & Ownership

• Base Salary: $133500- $194000

  • Compensation is determined by role scope skills experience location and market data.

• Equity Compensation: ownership aligned with your impact and the company's growth

Benefits & Support

• Employer-sponsored Insurance

  • Medical dental and vision (PPO & HDHP); 50% dependent coverage

  • Health flexible spending and dependent care accounts

  • Life AD&D and accident coverage with company-paid life and long-term disability

• 401(k) with 3% company match (via Fidelity)

• Flexible vacation policy and paid company holidays

• Paid parental leave

• Work-from-home equipment stipend

• $1000 annually to invest in your learning and growth

• $1000/year in charitable donation matching

• Team lunch 2x per week

We're building a team with diverse perspectives identities and professional experiences. We evaluate candidates through a business lens and believe that diversity and unique viewpoints make our company stronger more dynamic and a great place to build a career.

We've been recognized by Built In GeekWire Comparably G2 Forbes and Deloitte Technology Fast 500 for our culture innovation leadership compensation and more. At Hiya we're a people-centric company focused on helping each employee grow both personally and professionally. We create a culture of support and empowerment that challenges the status quo resulting in an energized team that's passionate about their work. You'll love working here if you're looking for an innovative challenge that's disrupting an industry. Come join us!

What We Do

Hiya is trusted by global businesses carriers and consumers to enable secure engaging connections and stop unwanted calls. Hiya is pioneering the next generation of AI-powered voice intelligence with real-time analysis and an AI assistant to enhance voice protection productivity and call performance. Hiya connects businesses with their customers helps carriers secure their networks and protects people from spam and fraud calls. Our SaaS applications — Hiya Connect and Hiya Protect — serve more than 500 million users on the Hiya Network powering call protection and identity for AT&T British Telecom EE Virgin Media O2 Samsung Ericsson Rogers Telenor and more.

Why Work With Us

We're passionate about creating a culture where employees love to work feel supported and energized and are empowered to create innovate and challenge the status quo. We’re constantly on the lookout for talented dedicated and driven people to join our growing team.

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