Job Description
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San Jose CA USA
Hybrid
322K-435K Annually
Senior level
Artificial Intelligence • Internet of Things • Semiconductor
Build What the World Depends On
The Role
Lead go-to-market strategy for Arm Total Design for Physical AI across robotics autonomous systems industrial automation drones and edge AI. Build ecosystem partnerships run co-marketing campaigns create thought leadership and events and drive partner engagement to accelerate adoption and positioning of Arm as the preferred Physical AI platform.
Summary Generated by Built In
Arm is enabling the next generation of Physical AI through Arm Total Design bringing together a broad ecosystem of silicon software sensing tools and system partners to accelerate the development of autonomous machines.
The Segment Marketing Lead will define and complete the go-to-market strategy for Arm Total Design for Physical AI building awareness engagement and adoption across robotics autonomous vehicles manufacturing automation aerial vehicles and intelligent edge systems.
This role combines segment marketing ecosystem development partner marketing and intellectual mentorship to establish Arm and Arm Total Design as the preferred platform for Physical AI innovation.
Key Responsibilities:
Physical AI Segment Strategy
Ecosystem Development & Expansion
Partner & Alliance Marketing
Ecosystem Storytelling
Community Building
Industry Leadership
Requirements:
Salary Range:
$321700-$435300 per year
We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process.
Accommodations at Arm
At Arm we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process please email [email protected] . To note by sending us the requested information you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list examples of support include breaks between interviews having documents read aloud or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Hybrid Working at Arm
Arm's approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace whilst recognizing the value of flexibility. Within that framework we empower groups/teams to determine their own hybrid working patterns depending on the work and the team's needs. Details of what this means for each role will be shared upon application. In some cases the flexibility we can offer is limited by local legal regulatory tax or other considerations and where this is the case we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.
Equal Opportunities at Arm
Arm is an equal opportunity employer committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals and don't discriminate on the basis of race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.
The Segment Marketing Lead will define and complete the go-to-market strategy for Arm Total Design for Physical AI building awareness engagement and adoption across robotics autonomous vehicles manufacturing automation aerial vehicles and intelligent edge systems.
This role combines segment marketing ecosystem development partner marketing and intellectual mentorship to establish Arm and Arm Total Design as the preferred platform for Physical AI innovation.
Key Responsibilities:
Physical AI Segment Strategy
- Define and drive the marketing strategy for Arm Total Design across key Physical AI segments including robotics autonomous systems industrial automation drones and edge AI.
- Identify market opportunities and develop customer-centric value propositions that accelerate adoption among OEMs developers technology providers and ecosystem partners.
- Shape market positioning customer journeys and go-to-market initiatives to establish Arm Total Design as the platform of choice for Physical AI innovation.
Ecosystem Development & Expansion
- Drive expansion of the Arm Total Design Physical AI ecosystem by identifying recruiting and activating strategic partners across the technology stack.
- Collaborate with business development and ecosystem teams to build partner engagement programs that foster innovation and ecosystem collaboration.
- Develop compelling ecosystem value propositions that demonstrate the benefits of participation and accelerate customer adoption.
Partner & Alliance Marketing
- Lead co-marketing programs with ecosystem partners.
- Create joint campaigns solution showcases demonstrations webinars and customer success stories.
- Develop ecosystem solution narratives highlighting how multiple partners work together to enable Physical AI deployments.
- Support launch activities for ecosystem reference platforms and integrated solutions.
Ecosystem Storytelling
- Develop compelling messaging and thought leadership that articulates the role of Arm-based computing platforms in enabling Physical AI and autonomous intelligent machines.
- Position Arm Total Design as a leading Physical AI ecosystem by translating complex technical architectures into clear customer partner and business value
Community Building
- Develop and lead ecosystem engagement programs including partner councils technical workshops executive roundtables industry consortium participation and developer forums.
- Nurture teamwork across ecosystem participants to accelerate innovation strengthen partner relationships and drive market adoption of Physical AI solutions.
Industry Leadership
- Lead Arm Total Design's Physical AI presence at key industry events conferences and trade shows to increase market visibility and showcase ecosystem innovation.
- Partner with analysts media influencers and industry organizations to strengthen Arm's thought leadership and position as a leader in Physical AI.
Requirements:
- 10+ years of marketing experience in semiconductors robotics automotive industrial automation AI or embedded systems.
- Experience building ecosystem or alliance marketing programs.
- Understanding of autonomous systems architectures robotics software stacks AI compute platforms or automotive compute systems.
- Experience working across complex multi-partner ecosystems.
- Strong executive communication and storytelling skills.
- Proven ability to develop and scale new market categories.
Salary Range:
$321700-$435300 per year
We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process.
Accommodations at Arm
At Arm we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process please email [email protected] . To note by sending us the requested information you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list examples of support include breaks between interviews having documents read aloud or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Hybrid Working at Arm
Arm's approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace whilst recognizing the value of flexibility. Within that framework we empower groups/teams to determine their own hybrid working patterns depending on the work and the team's needs. Details of what this means for each role will be shared upon application. In some cases the flexibility we can offer is limited by local legal regulatory tax or other considerations and where this is the case we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.
Equal Opportunities at Arm
Arm is an equal opportunity employer committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals and don't discriminate on the basis of race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.
Skills Required
- 10+ years of marketing experience in semiconductors robotics automotive industrial automation AI or embedded systems.
- Experience building ecosystem or alliance marketing programs.
- Understanding of autonomous systems architectures robotics software stacks AI compute platforms or automotive compute systems.
- Experience working across complex multi-partner ecosystems.
- Strong executive communication and storytelling skills.
- Proven ability to develop and scale new market categories.
Arm Compensation & Benefits Highlights
- Leave & Time Off Breadth—Policies include generous paid time off in the U.S. (20 days from hire rising to 25 by year five with an option to buy extra) and a fully paid four‑week sabbatical after four years. Additional recharge time via quarterly “Days of Care” and paid volunteering is also highlighted.
- Equity Value & Accessibility—Equity is positioned as a core part of total rewards with broad‑based RSUs and a companywide ESPP adopted in 2024 and confirmed in filings. This setup enables broad employee participation in company performance alongside base pay and bonus.
- Parental & Family Support—Enhanced maternity and paternity support with paid parental bonding time are emphasized and tailored by country. Family supports such as childcare and eldercare resources and a post‑parental leave return‑to‑work program are also referenced.
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The Company
HQ: Cambridge England
8314 Employees
Year Founded: 1990
What We Do
We bring brilliant people together in a global ecosystem that is sparking the world’s potential. Arm technology enables specialized processing built on the economics design freedom and accessibility of general-purpose compute that has so far led to more than 180 billion chips being shipped by our partners.
Why Work With Us
At Arm we build the future of computing powering everything from smartphones to AI. Our 10x mindset drives bold thinking and deep collaboration to solve complex problems together. With a people first culture flexible work and strong support for growth and wellbeing your ideas can make a global impact while your career thrives.
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Date Posted
07/05/2026
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