Sr. Digital Analyst, Data & Reporting - Remote

Auto req ID: 22383

Title: Sr. Digital Analyst, Data & Reporting - Remote

Job Function: Digital

Location: Remote

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.

This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work.

The Sr Digital Analyst will be responsible for the development, management, and oversight of the digital reporting and data visualization for the full organization, providing data driven and actionable insights and measurement of company performance against targets. The Sr Analyst will develop a detailed understanding of the key data sources, their owners and their utilizations, and identify, build and maintain the key business metrics for the digital team and across the business groups. This analyst must have excellent analytical skills, be detail-oriented and tenacious in their ability to track down data to drive meaningful insights across channels and data streams, and work well within a team.

The Sr Digital Analyst must have experience building a cohesive, cross-channel measurement and reporting strategy to meet business objectives, exhibit excellent analytical skills, be detail and solution-oriented, and be tenacious in their ability to track down data to drive meaningful insights, and work well across business partners.

In this role you will:

• Analyze the results of digital marketing and ecommerce initiatives across several channels, including website, media, social, mobile, email and video
• Contribute to digital campaign and web measurement strategies
• Create dashboards, reports and presentations that clearly synthesize learnings and actionable insights/recommendations
• Monitor team performance against targets and perform required deep dives when needed
• Maintaining knowledge and documentation on key systems and data sources
• Provide analysis of impact and performance of program changes/optimizations; provide recommendations
• Communicate and present findings to colleagues and senior leaders by telling stories from data and turning data into insights that help improve results to optimize KPIs

You should have:

• 5+ years of relevant experience in related roles
• Direct experience in an ecommerce, analytics, or business analyst role supporting Digital campaigns, including paid search, paid social, and YouTube, ideally for a B2C/DTC brand
• Demonstrated experience visualizing and presenting data and analyses
• Knowledge of Excel functions and methods for manipulating, aggregating, and presenting data
• Excellent interpersonal and collaboration skills
• Experience working in agile and lean environments
• Experience with A/B testing, incrementality testing, and sophisticated measurement techniques and attribution models is a plus
• Familiarity with incrementality, media mix modeling (MMM), Multi-touch Attribution (MTA), measurement specifications, data collection, data schema, benchmarks, standardization, and documentation is a plus

Familiarity with the platforms and tools is a plus:

• Data Visualization platforms; Alteryx, Tableau, Microsoft PowerBI
• Adobe Analytics, Google Analytics, Hotjar, other measurement solutions
• Microsoft Azure, BigCommerce, SAP, etc
• DSP, ESP, CDP, CRM, Media Buying Platforms
• Familiarity with SQL, R and/or Python a plus
• Willingness to learn new skills, tools and technologies

Education Requirements:

• Bachelor's Degree in Economics, Mathematics, Statistics, Marketing, Advertising, or related area is preferred

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here .

Applicants must be currently authorized to work in the United States.

Direct Reports: No

Travel Required: 0 - 10%

Pay Range: $87,000-131,000

Visa Sponsorship: This position is not eligible for visa sponsorship

Relocation: This position is not eligible for relocation assistance

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