Sr. Director, Field & Alliances Marketing

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.  

Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers. 

Upwork is looking for a seasoned, data-obsessed, passionate Field & Alliances Marketing leader who will be responsible for developing and activating high-impact field demand plans for both acquisition and expansion Enterprise marketing motions, and scaling out the alliance marketing programs within. Reporting to the Vice President of Enterprise Marketing, the Sr. Director, Field & Alliances Marketing is responsible for leveraging campaigns to drive in-region specific execution of a variety of full funnel programmatic and account-based net new & expansion pipeline and deal velocity programs. This leader will support and grow Upwork's relationships with strategic industry partners and associations to create and accelerate enterprise opportunities by empowering other organizations to be our megaphone. 

• Lead, scale and mentor a higher performing team responsible for executing executive and functional buyer roundtables, partner events, webinars, etc. to create and accelerate new sales opportunities and deepen our existing customer and partner relationships
• Own forecasting and shared accountability to deliver to targets from the Field & Alliance Marketing motions
• Work cross-functionally with the campaigns, performance marketing and events teams to build the field marketing activation plan for both land and expand, including direct and partner programs
• Leverage the provocative brand and awareness building initiatives to infuse into our field marketing motions
• Partner with our Sales Leadership to align on goals, priorities and progress of driving contacts, engagement and down funnel conversions
• For our target account lists, execute an account-based approach for 1:1 and 1:few strategies, plans and deliverables
• Build out the alliance marketing engine by identifying new partnership opportunities and establishing education and engagement activations
• Work cross-functionally with marketing and product to leverage insights and learnings to develop plans to increase affiliate channel engagement and pipeline growth

• Proven leadership in scaling impactful, revenue driven Field Marketing teams
• SaaS, Tech, or Staffing industry experience preferred
• Strategic and outcome-oriented mindset in the planning and execution of a high-impact marketing plan
• Industry and association partner alliance management experience
• Strong executive presence and exceptional written and verbal communication skills
• Influential leader who can proactively move priorities forward, displaying excellent prioritization and time management skills
• A proactive and entrepreneurial spirit who can effectively lead and nurture a team to achieve outstanding results

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we’ve also got amazing benefits.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.