Staff Content Strategist

About the Opportunity

Content is the front door of gusto.com — and the words on that door shape whether someone walks in.

Gusto.com is one of our key acquisition channels. The content across our site isn't a marketing afterthought but a growth lever. Every page headline and CTA is an opportunity to build trust convey clarity and guide prospective customers from discovery to conversion.

We're looking for a Senior Content Strategist Web to own the messaging content strategy and copy across the gusto.com experience. This role sits at the intersection of content design editorial strategy and growth and reports into the Brand Studio team within our Design organization.

You'll set the strategic direction and execution for how Gusto talks to prospective customers: developing messaging frameworks writing high-converting page copy designing intent-led content structures and information architectures and optimizing experiences through A/B testing and experimentation. You'll partner closely with designers product managers engineers and web marketing teams.

You'll also be at the forefront of how AI transforms web content — both in how you work (using AI tools to accelerate ideation drafting and optimization) and in the experiences you help shape.. That means deciding how AI-produced content gets reviewed how it's held to the same trust standards as anything else on the site and where human judgment is non-negotiable.

If you're a strategic data-informed writer who thrives at the intersection of content design and growth — and you want to own the content experience for a brand trusted by hundreds of thousands of small businesses — this is your role.

Here's what you'll do day-to-day

• Own the content strategy across gusto.com — what gets said to whom in what order and why — with clear accountability for how content performs against acquisition and conversion goals
• Design intent-led content structures page frameworks and navigation flows that streamline user journeys from discovery to conversion
• Build high-performance messaging frameworks that turn complex product value propositions into compelling human-centric copy that drives measurable business impact
• Write end-to-end web copy — from value propositions and headlines to CTAs microcopy and landing pages
• Proactively identify moments of friction across the web experience propose content solutions and validate through A/B testing and experimentation
• Partner closely with the interaction design lead product managers growth designers engineers and web marketing to ship cohesive web experiences
• Contribute to and evolve content standards voice guides and style documentation that others use and build from
• Use AI tools to accelerate your own workflow — and build systems that scale messaging consistency voice implementation and content QA across the site
• Translate complex product and technical information into simple human accessible language

Here's what we're looking for

• 5–8 years of experience in content strategy content design UX writing or web copywriting  with demonstrated ownership of complex cross-functional digital experiences
• Demonstrated fluency with AI writing and ideation tools and a track record of using them to do better work not just faster work. Experience designing content experiences that are themselves AI-driven is required not a bonus
• Experience governing AI-generated content at scale — including defining review criteria quality standards and the boundaries of where AI output is and isn't appropriate
• Experience setting or contributing to content standards voice guides style documentation or content systems that others use and build from
• Remarkable writing and editing skills — clear concise accessible and inclusive.
• Robust systems thinking — you can hold the big picture (how does this page connect to the broader journey?) while nailing the details (is this microcopy precision and on-brand?)
• Comfort working autonomously in ambiguous spaces — you can take a complex poorly defined problem define a content strategy and drive it to completion without heavy oversight
• Experience designing for web with proficiency in Figma
• Track record of collaborating proficiently with product managers engineers brand and product designers
• Experience with high-volume experimentation and A/B testing on web experiences
• Experience shaping and socializing content strategy rationale with senior stakeholders including executives
• You ship. Strategy that never becomes a live page isn't interesting to you.

Compensation Details

At Gusto we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page. 

Our cash compensation range for this role is $146000/yr to $183000/yr in Denver & most remote locations and $177000/yr to $222000/yr in San Francisco Seattle & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

What We Do

Gusto is a modern online small business platform that helps small businesses take care of their teams. On top of full-service payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because it's the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.

Why Work With Us

We help small businesses—the backbone of the economy—thrive. Everything we do ladders up to empowering entrepreneurs and supporting their teams. Gusto empowers builders at every level to take initiative and make things better. You'll be solving meaningful challenges that shape the future of work.

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