The Staff Product Manager defines and executes the strategy for in-vehicle customer profiles ensuring effective data management and integration for personalized experiences.

Description
Why join us?
General Motors is transforming into a software-driven company building vehicles that are intelligent personalized and continuously improving over time. As software and data become central to the driving experience customer profiles play a critical role in enabling personalization continuity and integration across the vehicle ecosystem.
Our Software & Services Product Management team is building foundational platforms that power these experiences at scale. This role sits at the center of that transformation-defining how customer profiles function inside the vehicle and how they enable differentiated data-driven experiences.
The Role
As Staff Product Manager - In-Vehicle Customer Profile you will be responsible for defining and executing the strategy for how customer profiles function within the vehicle. This role focuses on the capabilities data and behaviors of a customer profile.
You will own the product vision and roadmap for the in-vehicle customer profile as a functional platform including how it stores and manages customer data how it evolves based on vehicle usage and how it integrates with other products services and applications. You will work closely with engineering architecture privacy security and partner product teams to enable scalable compliant and extensible profile capabilities that support personalization across GM's vehicle ecosystem.
We're looking for someone who is proactive understands vehicle development and is comfortable setting long-term vision while also delivering incremental value in a fast-paced iterative environment.
What You'll Do

• Define and own the product strategy and roadmap for in-vehicle customer profile functionality focusing on the underlying capabilities.
• Establish how customer profiles are structured stored and managed within the vehicle including data lifecycle persistence and synchronization principles.
• Lead the evolution of profiles that learn and adapt over time based on customer behavior preferences and vehicle usage patterns.
• Partner with data privacy legal and cybersecurity teams to ensure customer data within profiles is handled responsibly securely and in compliance with regulatory requirements.
• Enable integration patterns that allow other vehicle features products and applications to leverage customer profile data in a consistent and scalable way.
• Collaborate with adjacent product teams to ensure seamless interoperability.
• Define success metrics and KPIs related to profile reliability adoption data quality and downstream product enablement.
• Serve as a subject-matter leader for in-vehicle customer profile capabilities influencing long-term platform direction while delivering incremental value

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree in Business Computer Science Engineering or a related field.
• 5+ years of product management experience preferably in identity data-driven platform services or embedded software to cloud domains.
• Strong systems-thinking mindset with experience defining product capabilities used by multiple products or applications.
• Ability to work closely with engineering and architecture partners on complex cross-system product challenges.
• Experience balancing long-term strategy with near-term execution in an iterative development environment.
• Excellent communication and documentation skills with the ability to articulate complex concepts clearly to both technical and non-technical stakeholders

What Will Give You a Competitive Edge (Preferred Qualifications)

• Experience with embedded systems automotive software or connected device ecosystems.
• Familiarity with customer data platforms identity-adjacent systems or personalization technologies.
• Experience defining product strategies where privacy security and data governance are first-order concerns.
• Master's degree in a related field.

About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
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