Lead consumer strategy and branded/unbranded advertising for Prevnar adult driving insights claims development agency direction MROI-informed media investment retail pull-through cross-functional alignment and team mentoring within a compliance-driven environment.

ROLE SUMMARY
Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other - you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It's an exciting time to be in US Vaccines with one of the strongest pipelines in the industry and with multiple product launches. The Prevnar franchise is a cornerstone of the US Vaccines business and one of Pfizer's most significant global brands - generating $6.5 billion in global revenue in 2025 and representing 25 years of leadership in pneumococcal disease prevention from Prevnar to Prevnar 13 to Prevnar 20. By the end of 2025 Pfizer had delivered the 3-billionth dose of Prevnar across current and past versions of the vaccine a milestone that reflects the franchise's strong heritage. Driving consumer vaccination in this environment - through branded and unbranded advertising disease education and retail pull-through - is central to protecting and growing the franchise.
The Adult Pneumococcal Consumer Director sits within the Vaccines Consumer team reporting to the VP Vaccines Consumer Lead while also serving as a key member of the Prevnar adult brand team. The Director will lead the branded and unbranded consumer strategy for Prevnar adult. Prevnar is one of the most strategically complex and competitively active franchises in US Vaccines. The lead will drive consumer insight development shape the branded Prevnar consumer strategy and new advertising (including claims development) and partner with the CMO organization on unbranded disease awareness- ensuring coordinated pull-through across all touchpoints including retail and point of care. The ideal candidate brings deep consumer marketing expertise sharp analytical instincts comfort navigating a matrixed organization and a track record of translating strategy into winning execution in a compliance-driven environment.
ROLE RESPONSIBILITIES :

• Lead consumer insights development and overall Prevnar consumer strategy translating patient research into compelling briefs claims and creative direction that strengthen and broaden appropriate pneumococcal vaccination.
• Lead Prevnar branded consumer advertising including brief development agency direction claims support and RC navigation; manage the full branded consumer media plan with investment re-distribution recommendations grounded in MROI analysis
• Serve as a key member of the Prevnar Adult brand team owning the top of the patient funnel for the brand and actively contributing to weekly team discussions brand strategy development and cross-functional decision-making to drive business objectives
• Collaborate and align with marketing counterparts and cross-functional team members to ensure plans work in synergy to deliver business objectives while actively contributing to overall brand portfolio strategy team development and a culture of accountability and collaboration
• Partner with the CMO organization on development and execution of unbranded pneumococcal disease education campaigns; serve as the brand marketing point of contact to align unbranded strategy with business objectives maintaining appropriate separation while ensuring coordinated consumer pull-through
• Work collaboratively with the Media and CMO team on the Unbranded go to Market plan including channel prioritization buy-up and cut-back decisions and MROI-informed investment reallocation
• Partner with Pfizer BAI to ensure that all consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets
• Manage brand consumer budget and resource allocation to optimize investment across branded and unbranded tactics in support of business objectives
• Lead ongoing competitive assessment for the adult pneumococcal consumer landscape including monitoring of competitor advertising claims evolution and market dynamics to inform brand strategy and investment decisions
• Collaborate and communicate regularly with fellow Vaccines Consumer Marketing leads recognizing that each lead manages a distinct business to align on common processes share learnings and best practices identify opportunities for cross-portfolio consistency and help drive a cohesive consumer experience across the Vaccines portfolio
• Partner with the Retail marketing team to ensure that in-store materials and patient-facing touchpoints reflect the consumer campaign strategy and are developed in alignment with trade partners and retail marketing teams ensuring seamless pull-through of branded and unbranded messaging
• Coach/player model with colleagues that will need mentorship and synchronization but not official reporting responsibility.
• Candidate will be a model of Pfizer values and create an environment with clear accountabilities and recognizing and rewarding performance
• Conduct all responsibilities in accordance with Company policies with a strong adherence to our Values including compliance

BASIC QUALIFICATIONS

• Bachelor's and 8+ years of experience OR Master's and 7+ years of experience OR PhD/PharmD and 5+ years of experience
• Experience in consumer marketing strategy across digital and traditional channels including branded advertising development (creative briefs claims agency management) and familiarity with regulatory review processes (RC/MLR)
• Documented ability to effectively engage with stakeholders to drive behavior change
• Proven market development customer experience and segmentation experience
• Strong business acumen including demonstrated strategic marketing and analytical thinking skills
• Strong project management coordination skills across large groups of cross-functional teams
• Demonstrated ability to ideate on a strategy and then pull that through into successful execution
• An absolute commitment to adherence to all applicable compliance rules and regulations
• Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

PREFERRED QUALIFICATIONS

• Advanced degree
• 10+ years of consumer marketing experience preferred
• Prior Vaccines experience helpful but not required
• Retail/pharmacy marketing experience including development of in-store patient-facing materials and trade partner collaboration is a meaningful plus
• Experience working in a matrixed marketing organization including collaboration with a centralized creative/CMO function on unbranded or disease-awareness campaigns
• Champion innovation seek learnings from other brands and other industries to innovate and enhance plans
• Fosters a culture of collaboration and teamwork
• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.
• Comfort with ambiguity and complex "white space" environments
• Agile mindset; Track record of pushing boundaries and not accepting status quo finding ways to deliver in the face of accelerated deadlines

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Hybrid
LAST DAY TO APPLY: 07/14/2026
The annual base salary for this position ranges from $176600.00 to $294300.00. In addition this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States. This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply your Talent Advisor will share the local pay information with you during the first interview.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.
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