Job Description
The Role
Pilot has significant traction with startups and technology companies. We deeply understand these customers and have built a product that startups know and love. However, the vision for Pilot is not to be the financial back office for startups, it's to be the financial back office for every company. We believe the best way to do this is by expanding one vertical at a time because verticals have different buyer behavior, go-to-market motions, product needs, and willingness to pay.
The next big vertical for Pilot is Consumer Goods and Retail. We are excited about this space and its leaders for a few reasons:
- It’s a large, fast-growing market
- They’re used to leveraging technology to solve core operating problems
- They face unique challenges in bookkeeping, taxes, and finance
Pilot is looking for a founding member of our Consumer Goods and Retail product marketing team. You’ll work with our Product Marketing Lead to define how we tell the Pilot story and communicate the value of our offerings to target customers.
Key Responsibilities
- Work on foundational messaging and positioning work including developing buyer personas, competitive research, and product messaging
- Help improve the sales cycle and support the sales team with training, collateral, pitch decks, and FAQs to optimize and improve the sales process
- Lead the creation of customer-facing content such as how-to guides, onboarding materials, demo videos, website copy, and customer stories to communicate the benefits of Pilot to our prospects and customers
- Collaborate on initiatives with partnerships, growth marketing, content marketing, and lifecycle marketing to support acquisition, engagement, retention, and advocacy efforts
About You
- Either:
- 4-5 years of direct experience working at a Consumer Goods & Retail company, or
- Equivalent experience at a B2B marketing role selling into the Consumer Goods & Retail industry
- Have a track record of setting strategy and executing on product marketing initiatives
- Passionate about deeply understanding our customers and acting as the voice of the customer to internal teams
- Storyteller at heart. You are excited to tell the story of how Pilot helps startups and small businesses spend more time building their business, and less time on back office activities
- Energized to work cross-functionally across product, marketing, sales, customer success, and operations to develop our go-to-market strategy
About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.
Pilot has over 1,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.
Why Pilot?
- We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, recruitment agency policy, recruitment scam notice, and important E-Verify information.
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Date Posted
10/18/2022
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