Vice President Corporate and Product Public Relations (Americas)

• Own and execute the integrated PR strategy for the Americas aligning corporate and product narratives across US Canada and LATAM markets.
• Build and scale a high-performing PR team setting clear performance expectations coaching talent and fostering a culture of accountability and creative excellence.
• Leverage AI tools and emerging technologies to drive smarter faster communications and set the standard for how the team works in an AI-first environment.
• Manage agency relationships across the region including scope performance and budget.
• Develop annual operating plans budgets and KPIs tied to reputation share of voice executive visibility and business impact.
• Experience in a Marcom function that embraced leadership across both the marketing and communications functions

• Lead development and execution of corporate PR strategy that positions ServiceNow as a market leader in AI-powered enterprise transformation.
• Drive proactive media outreach across top-tier technology business financial and general press in the Americas.
• Own regional financial communications including earnings support investor narrative alignment and regulatory disclosures in partnership with Finance and Legal.
• Manage issues and crisis communications with speed poise and rigor; maintain regional crisis playbooks and lead scenario planning.

• Build and execute product PR strategy across ServiceNow workflows the Now Platform and AI and GenAI offerings tying product launches to broader corporate and market narratives.
• Partner with Product Marketing and Sales to drive integrated launch and go-to-market campaigns that maximize coverage and audience engagement.
• Translate complex technology into compelling accessible stories for business and technology media across the region.
• Develop press materials messaging frameworks and content that clearly articulate product value customer outcomes and competitive differentiation.

• Earn credibility and trust and serve as a trusted strategic advisor to the executive leadership team on reputation management narrative positioning and external communications.
• Build executive public profiles for regional and global leaders through strategic media placements speaking opportunities and thought leadership.
• Prepare senior executives for media engagements including message development briefings and coaching.

• Build and maintain strong relationships with editors reporters and influencers across tech business and industry media throughout the Americas.
• Craft and drive multi-dimensional narratives that connect ServiceNow's corporate vision to product innovation customer success and business impact.
• Serve as regional spokesperson when appropriate.
• Track analyze and report on PR performance using data-driven insights to continually refine strategy and demonstrate business impact.

• 15+ years of progressive communications and public relations leadership with significant experience in technology SaaS or high-growth enterprise software.
• Demonstrated success leading both corporate and product communications functions with the ability to integrate them into a unified regional strategy.
• Deep familiarity with the Americas media landscape across US Canada and Latin American markets; cultural fluency required.
• Experience with financial and earnings communications M&A and executive transitions.
• Proven crisis communications experience with the ability to move quickly and decisively under pressure.
• Bachelor's degree required in Communications Journalism or a related field; advanced degree preferred.

• Track record of building and scaling high-performing diverse PR teams in matrixed global organizations.
• Demonstrated fluency with AI-powered communications tools and a track record of applying them to improve team productivity content quality and decision-making.
• Ability to influence senior stakeholders and cross-functional partners without direct authority.
• Experience managing external agencies and large communications budgets.

• Extensive media network across top-tier technology business and financial press in the Americas.
• Exceptional writer and storyteller with the ability to translate complex AI and platform technology into narratives that resonate across audiences.
• Deep fluency in AI cloud and enterprise software trends with the ability to position ServiceNow's products in a competitive landscape.

• Comfortable operating at the executive level while maintaining the ability to roll up sleeves and drive hands-on execution.
• Strong business acumen with the ability to connect communications strategy to commercial outcomes.
• Skilled scenario planner who anticipates reputational risk and acts proactively.

What We Do

As the AI platform for business transformation we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments from the front office to the back office and every office in between. Our ambition? To become the AI defining enterprise software company of the 21st century (or "AI DESCO21C" as we like to call it). With more than 8400+ customers we serve approximately 90% of the Fortune 500® and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™.Explore your future career with us visit www.careers.servicenow.comFrom Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Why Work With Us

By joining ServiceNow you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We're committed to helping our people do their best work and live their best lives so we can fulfill our purpose together. At the fastest-growing enterprise software company you can grow your career faster.

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