Vice President of Marketing

About InTime

InTime is a leading provider of public safety scheduling and workforce management software serving Police, Fire, Corrections, and 911 agencies across North America. Our mission-critical platform helps agencies manage complex staffing requirements while improving operational efficiency and public safety outcomes.

With a 96%+ customer retention rate, InTime has established itself as a trusted partner within the GovTech sector. As public safety agencies increasingly modernize their workforce management systems, InTime is entering an exciting phase of growth and market expansion.

We are seeking a Vice President of Marketing to lead our marketing strategy and build a scalable demand generation engine that drives pipeline growth, strengthens our market leadership, and supports long-term expansion across North America.

Role Overview

The Vice President of Marketing is responsible for leading InTime’s overall marketing strategy and execution, with a primary focus on pipeline generation, product positioning, strategic partnerships, market expansion, and brand leadership.

This role will build and scale a modern marketing organization capable of supporting InTime’s next phase of growth. The VP of Marketing will partner closely with Sales, Product, Customer Success, and Strategic Partnerships to align go-to-market strategy and drive measurable revenue outcomes.

Reporting to the executive leadership team, the VP of Marketing will own the company’s marketing-driven pipeline and will be responsible for building a high-performing team and marketing engine capable of supporting enterprise sales cycles within the government sector.

This is both a strategic leadership role and a hands-on position, requiring a marketing leader who can build long-term strategy while ensuring strong execution across campaigns and programs.

Key Responsibilities

Marketing Strategy & Revenue Growth

• Develop and execute InTime’s overall marketing strategy aligned with company growth objectives.
• Own the company’s marketing-driven pipeline and demand generation engine, ensuring marketing contributes meaningfully to revenue growth.
• Define and refine InTime’s market positioning, messaging, and category leadership within the GovTech and public safety markets.
• Establish clear marketing performance metrics tied to pipeline generation, deal velocity, and revenue influence.

Product Marketing & Go-To-Market Strategy

• Lead product marketing strategy, ensuring strong positioning, messaging, and differentiation for InTime’s platform.
• Partner closely with Product and Sales leadership to develop go-to-market strategies for new features, product launches, and market expansions.
• Develop clear value propositions and messaging that resonate with public safety leaders, government buyers, and enterprise stakeholders.
• Build and maintain competitive intelligence, enabling Sales teams with insights, battlecards, and positioning against competitors.
• Ensure strong alignment between product roadmap, marketing strategy, and customer needs.

Demand Generation & Pipeline Development

• Build scalable demand generation programs across digital marketing, content, webinars, industry events, and advertising.
• Lead and expand Account-Based Marketing (ABM) initiatives targeting enterprise and strategic government accounts.
• Partner closely with Sales leadership to support pipeline development, account penetration, and opportunity acceleration.
• Continuously optimize marketing funnel performance through data-driven campaign analysis and marketing operations.

Partnerships & Ecosystem Marketing

• Develop and execute partner marketing strategies that strengthen InTime’s ecosystem of technology partners, integrators, and strategic alliances.
• Collaborate with the Partnerships and Sales teams to create joint marketing programs, co-branded campaigns, and partner-driven pipeline opportunities.
• Support partner enablement through joint events, webinars, and integrated go-to-market initiatives.
• Identify opportunities to expand market reach through strategic alliances within the broader public safety and GovTech ecosystem.

Brand & Market Presence

• Elevate InTime’s brand positioning as a category leader in public safety workforce management software.
• Oversee messaging, website strategy, thought leadership, and content development.
• Lead InTime’s presence at key industry conferences, tradeshows, and customer events to strengthen relationships and increase market visibility.
• Develop marketing initiatives that reinforce InTime’s reputation as a trusted partner in the public safety community.

Team Leadership & Organizational Development

• Build, mentor, and scale a high-performing marketing team across demand generation, product marketing, brand, and marketing operations.
• Develop processes, systems, and tools that enable the marketing organization to scale efficiently.
• Foster a culture of collaboration, accountability, and continuous improvement within the marketing function.

Executive Leadership Collaboration

• Partner with executive leadership to align marketing strategy with overall company objectives.
• Provide regular reporting on pipeline contribution, marketing ROI, and market insights.
• Collaborate with Product and Customer Success to ensure strong alignment across the entire customer lifecycle.

Qualifications

Experience

• 10+ years of marketing leadership experience in B2B SaaS, enterprise software, or GovTech environments.
• Proven track record building and scaling demand generation and pipeline growth programs.
• Experience leading product marketing and go-to-market strategy for enterprise software platforms.
• Experience leading Account-Based Marketing (ABM) strategies targeting complex enterprise buyers.
• Experience supporting or building partner and ecosystem marketing programs is highly desirable.
• Deep understanding of enterprise sales cycles, particularly in government or regulated industries.

Leadership & Strategic Skills

• Experience building and leading high-performing marketing teams.
• Strong collaboration with Sales leadership to drive pipeline creation and revenue growth.
• Ability to translate market insights into clear go-to-market strategies.
• Experience reporting marketing performance at the executive or board level.

Additional Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA considered an asset).
• Strong communication and presentation skills.
• Experience marketing to government, public safety, or regulated industries is a strong advantage.
• Willingness to travel as required for conferences, customer engagements, and industry events.

Compensation & Benefits

InTime offers a competitive executive compensation package designed to reward performance and long-term company growth.

Executive Compensation

• Competitive executive-level base salary
• Performance-based bonus tied to pipeline generation and company growth
• Meaningful equity participation through stock options, aligning leadership incentives with the long-term success of the company
• Opportunity for significant upside as the company continues to expand across North America

Additional Benefits

• Extended health, dental, and vision coverage
• Life insurance and disability benefits
• Generous paid time off
• Hybrid work flexibility
• Company events and team gatherings
• Complimentary office lunches
• On-site gym facilities and bike storage

Why Join InTime

• Opportunity to shape the marketing strategy of a growing GovTech leader
• Direct influence on company growth and market expansion
• Work alongside experienced SaaS and public safety technology leaders
• Build and lead a marketing organization during a major growth phase

Location: Vancouver, BC
Candidates must be able to reliably commute to the Vancouver office or relocate prior to starting.

Pay: $150,000.00-$200,000.00 per year

Benefits:

• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site gym
• Paid time off

Ability to commute/relocate:

• Vancouver, BC: reliably commute or plan to relocate before starting work (required)

Licence/Certification:

• PR or citizenship (required)

Work Location: Hybrid remote in Vancouver, BC