Vice President of Marketing

adMarketplace is the largest global marketplace for Native Search advertising. For over 25 years we’ve connected brands with consumers at the moment they express commercial intent beyond legacy search engines.
Today our Native Search solutions are exclusively integrated across next-generation platforms where discovery happens including web browsers Buy Now Pay Later apps and AI chat surfaces. Powered by vector search technology our platform delivers relevant text and product ads that match consumers with the brands products and offers they’re actively seeking.
Our award-winning culture is grounded in the principles of Curiosity Collaboration Creative Conflict Commitment and Competitiveness – our 5Cs. These values drive us to turn complexity into clarity and create measurable value for consumers advertisers and publishers alike.

This leader will oversee key areas of marketing including demand generation brand marketing communications content events and industry engagement. They will play a critical role in elevating adMarketplace's market presence strengthening customer and partner engagement and communicating the value of our solutions across the evolving search commerce media and AI-driven advertising landscape.

The Vice President of Marketing will shape and execute adMarketplace's brand and go-to-market strategy bringing our differentiated capabilities thought leadership and customer success stories to life through integrated marketing programs that drive awareness engagement and growth.

The ideal candidate combines strategic vision compelling storytelling and operational excellence with experience building brands generating demand and driving measurable business outcomes within B2B technology adtech digital media and/or advertising ecosystems.

Strategic Brand & Market Leadership

• Help evolve adMarketplace’s brand positioning and messaging across the search commerce media and AI-driven advertising landscape

• Develop and execute integrated marketing communications thought leadership and industry engagement programs that strengthen adMarketplace's brand increase market visibility and drive measurable business outcomes.

• Ensure a consistent and differentiated brand experience across all market-facing touchpoints including digital properties communications events partner ecosystems and the company website.

Demand Generation & Revenue Marketing

• Build and execute integrated demand generation and marketing programs in partnership with Sales Advertiser Success Supply and Product teams that generate qualified pipeline and measurable revenue impact.

• Oversee paid media content syndication email marketing ABM partner marketing webinars and field marketing initiatives

• Monitor key marketing performance metrics including pipeline contribution conversion rates campaign ROI and attribution reporting to optimize campaign performance

• Partner with Commercial and Product Marketing teams to activate go-to-market initiatives that drive awareness engagement pipeline growth and revenue.

Industry Marketing & External Engagement

• Represent adMarketplace at industry conferences webinars client meetings and marketing events

• Build strong relationships across agencies publishers customers and strategic partners

Content Communications & Storytelling

• Develop content programs spanning thought leadership social media published editorial customer storytelling product marketing webinars and sales enablement

• Collaborate with Product Marketing to translate product positioning and value propositions into integrated campaigns content programs thought leadership customer stories and sales enablement assets.

Team & Cross-Functional Leadership

• Lead and grow a lean marketing team spanning demand generation communications content social and events

• Build and oversee the optimal mix of internal resources agency partners external vendors & AI applications to maximize marketing effectiveness and operational efficiency

• Establish marketing priorities optimize team processes and foster a collaborative data-driven culture focused on accountability cross-functional partnership execution and measurable impact.

• 10–15 years of hand-on marketing experience including 3–5+ years leading marketing teams within high-growth B2B environments

• Proven leadership experience within adtech digital media search commerce media performance advertising or AI-powered technology platforms

• Demonstrated success supporting brand awareness product positioning and qualified pipeline generation in B2B sales environments

• Experience marketing AI-powered data-driven or technically sophisticated products and translating complex technologies into compelling customer value propositions and market narratives.

• Exceptional storytelling communication and presentation skills with the ability to engage effectively across clients partners and internal stakeholders.

• Strong analytical mindset with experience leveraging marketing performance metrics attribution models and ROI analysis to inform strategy and investment decisions

• Experience building and leading high-performing teams while managing agency partners budgets and cross-functional initiatives.

• Comfortable operating in a fast-paced high-growth environment with evolving priorities and ambitious growth objectives

*Compensation: $220000 - $290000 + Bonus & Equity

adMarketplace has been named as one of the best places to work in New York City by Built In and Crain’s- the latter of which have recognized us the past three years straight! AMP is currently experiencing triple digit growth and it’s never been a better time to join our team!

We offer a robust continuing education program management training regular company-wide lunch and learns and well-defined career paths to ensure all our employees have an opportunity to grow. 

At adMarketplace we play to win but we learn from our setbacks. Our commitment to a collaborative environment means no one succeeds alone and no one fails alone either.   

We know you’ve come to expect comprehensive healthcare wellness programs paid time off commuter benefits and 401k matching from any company so it’s a good thing we offer all of that and so much more. adMarketplace offers Summer Fridays catered lunches a fully stocked kitchen ZogSports teams happy hours and corporate retreats to encourage a strong work/life balance. 

No Third Party Recruiters. We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes. 

*This range represents the low and high end of the base salary someone in this role may earn as an employee of adMarketplace in the New York office. Salaries will vary based on various factors including but not limited to professional and academic experience; training; associated responsibilities; and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

What We Do

adMarketplace is the leader in next gen search advertising on the open web. For over two decades adMarketplace has delivered relevant search advertising to consumers who skip the legacy search engine results page. The world's largest search advertisers drive measurably incremental results from adMarketplace's exclusive media opportunities across the internet's leading browsers shopping apps and editorial sites. Our mission is to shape the consumer journey with relevant search advertising and measure media value transparently across diverse moments of consumer intent.

Why Work With Us

We invest in our team members personal and professional development with onsite mentoring career pathing continuous education lunch and learns as well as immersive team offsites. We are only as good as our people and we provide an environment where everyone can succeed and unlock their potential.

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