VP Growth Marketing

By bringing together next-gen technology and the finest live data available Genius Sports is enabling a new era of sports for fans worldwide delivering experiences that are more immersive interactive and personalized than ever before. Learn more at geniussports.com. 
 
About the Role – VP Growth Marketing 

We are looking for a strategic and performance-driven VP Growth Marketing to lead our global growth marketing function and drive measurable business impact across key markets and business lines.
This role is responsible for building and executing integrated growth strategies that generate demand accelerate pipeline improve conversion and deepen customer engagement. The ideal candidate will combine strategic thinking analytical rigor campaign leadership and hands-on execution to create a high-performing growth engine aligned with commercial priorities. 

As a senior marketing leader you will partner closely with Sales Product Marketing Sales Marketing Field Marketing Marketing Operations Communications Insights and Revenue leadership to ensure marketing programs drive meaningful business outcomes and support revenue growth. 

Key Responsibilities 

Growth Strategy & Demand Generation 

• Develop and lead the global growth marketing strategy across priority business areas customer segments and markets. 

• Build integrated marketing programs that drive awareness engagement qualified demand pipeline growth and revenue impact. 

• Partner with Sales and Revenue leadership to align marketing initiatives with commercial priorities target accounts and market opportunities. 

• Translate business objectives into audience strategies campaign plans channel approaches and measurable marketing programs. 

• Identify opportunities to improve lead generation account engagement conversion rates nurturing and overall funnel performance. 

Integrated Campaign Leadership 

• Lead the planning and execution of integrated marketing campaigns across paid owned earned and event-driven channels. 

• Partner with Product Marketing to ensure campaigns are grounded in strong positioning customer value propositions and market insights. 

• Collaborate with Field Marketing to align global campaigns with regional priorities client events trade shows and sales activities. 

• Work closely with Communications Content Creative and Sales Marketing teams to deliver compelling and commercially relevant campaigns. 

• Ensure campaigns include clear objectives audience targeting messaging activation plans sales follow-up motions and performance metrics. 

Paid Media & Channel Performance 

• Oversee paid media strategy and performance across search social display retargeting sponsorships and other demand-generation channels. 

• Manage media planning budgeting optimization testing and reporting. 

• Partner with internal stakeholders and external agencies to improve audience targeting creative effectiveness and return on investment. 

• Continuously optimize channel mix spend allocation conversion rates and campaign outcomes using performance data and insights. 

• Ensure paid media efforts are fully integrated into broader marketing and sales strategies. 

Lifecycle Marketing & Customer Engagement 

• Develop lifecycle and nurture programs that guide prospects and customers through the funnel with relevant timely and personalized content. 

• Partner with Marketing Operations Sales Product Marketing and customer-facing teams to create audience journeys nurture programs re-engagement initiatives and customer communications. 

• Improve segmentation personalization and targeting across lifecycle marketing programs. 

• Leverage behavioral engagement and account-level data to improve campaign effectiveness and conversion performance. 

• Ensure nurture programs are aligned with product messaging sales priorities and customer needs. 

Marketing Operations & Performance Measurement 

• Partner closely with Marketing Operations to ensure all growth marketing activity is measurable scalable and aligned with sales and marketing systems. 

• Define campaign KPIs reporting frameworks attribution models and performance dashboards. 

• Monitor and analyze campaign performance across channels audience segments and funnel stages. 

• Use data-driven insights to optimize marketing investments and maximize commercial impact. 

• Foster a culture of testing learning accountability and continuous improvement. 

Sales Alignment & Revenue Impact 

• Work closely with Sales leadership to ensure marketing efforts support pipeline generation and revenue objectives. 

• Partner with Sales Marketing and Sales Operations to optimize lead management account targeting follow-up processes and sales motions. 

• Create stronger alignment between marketing campaigns sales outreach account plans and events. 

• Gather feedback from sales teams to improve campaign relevance lead quality messaging and conversion outcomes. 

• Ensure marketing contributes directly to commercial momentum and business growth. 

Leadership & Team Development 

• Lead and develop the growth marketing function including demand generation paid media lifecycle marketing and related growth programs. 

• Establish clear priorities operating rhythms and processes for planning execution reporting and optimization. 

• Manage internal team members agency partners vendors and cross-functional stakeholders. 

• Build strong partnerships across Product Marketing Sales Marketing Field Marketing Communications Creative Insights Sales and Revenue Operations. 

• Act as a senior marketing leader who brings focus structure accountability and energy to growth initiatives globally. 

Qualifications 

• Significant experience in growth marketing demand generation performance marketing or integrated B2B marketing leadership roles. 

• Proven track record of building and executing campaigns that drive measurable demand pipeline growth and commercial impact. 

• Deep understanding of paid media lifecycle marketing marketing automation funnel conversion campaign measurement and sales alignment. 

• Strong analytical skills with the ability to use data to drive decision-making and performance optimization. 

• Experience partnering cross-functionally with Sales Product Marketing Marketing Operations Field Marketing Communications Creative and Revenue teams. 

• Experience managing teams agencies vendors budgets and complex stakeholder groups. 

• Ability to operate strategically while remaining hands-on and execution-focused. 

• Excellent communication leadership and stakeholder management skills. 

Preferred Qualifications 

• Experience within B2B technology sports technology media advertising technology SaaS data or related industries. 

• Experience building and scaling global demand generation and growth marketing functions. 

• Strong understanding of account-based marketing strategies and enterprise sales environments. 

• Experience implementing data-driven testing optimization and attribution frameworks. 

• Demonstrated success leading marketing transformation and driving operational excellence. 
   

The base salary range for this role is $260000-$300000. There are a number of factors which affect what the specific pay offer would be for this role including location seniority and relevant educational and working experience. This is base salary only – all full-time roles will also be eligible to take part in Genius benefits and some roles may be eligible to take part in a variable compensation plan. For more details on the compensation and benefits package please get in touch with our Talent team. 

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required. 

As well as a competitive salary and range of benefits we’re committed to supporting employee wellbeing and helping you grow your skills experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports. 

One team being brave driving change 

We strive to create an inclusive working environment where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports. 

Let us know when you apply if you need any assistance during the recruiting process due to a disability. 

What We Do

Genius Sports is the layer between what happens on the field and how the world engages with it. Our solutions across the global sports ecosystem are underpinned by our next generation big data and artificial intelligence platform GeniusIQ. By ingesting and computing multiple real-time data feeds GeniusIQ powers a wide range of functions and applications across sports performance and officiation fan engagement advertising and sports betting. Founded in 2001 Genius Sports is now one of the world’s largest sports technology companies working with the likes of the NFL NBA EPL FIBA ESPN Sky Sports Flutter DraftKings and 100s more. We're headquartered in New York and London with offices in Los Angeles Medellin Tallinn Sofia Singapore Lausanne Manchester and Melbourne.

Why Work With Us

We are one team being brave driving change. Our company values help create a cohesive culture where we think feel and act like One Genius. We strive to create an environment where everyone feels a sense of belonging and the ability to make a difference driving our vision to be everywhere in sports redefining experiences through technology.

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