VP, Health Plan Sales

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP, Health Plan Sales based in United States.

This executive sales role is designed for a healthcare technology leader with deep payer market expertise and a proven ability to drive enterprise growth.
You will own revenue generation strategies within the health plan market, building relationships with senior decision-makers and accelerating adoption of innovative digital health solutions.
The position combines strategic business development, complex enterprise selling, and market influence.
You will serve as a key contributor in shaping go-to-market strategy while managing high-value sales opportunities from discovery through close.
The ideal candidate brings strong payer relationships, consultative selling expertise, and the ability to communicate complex clinical and economic value propositions.
This is a high-impact individual contributor opportunity where your work will directly influence growth and transformation within healthcare delivery.

The VP, Health Plan Sales will lead business development efforts within the health plan and payer market, focusing on building strategic relationships, generating revenue opportunities, and closing enterprise-level contracts. This role requires strong market knowledge, executive presence, and the ability to manage sophisticated sales cycles.

• Develop and execute revenue generation and business development strategies focused on health plan markets.
• Leverage existing relationships with payer and health plan executives to identify, qualify, and close new enterprise opportunities.
• Build trusted relationships with key stakeholders, including executive leaders, medical directors, and innovation teams across commercial, Medicare, and Medicaid plans.
• Lead complex enterprise sales cycles from initial discovery through negotiation and contract execution.
• Manage strategic opportunities while consistently achieving or exceeding quarterly and annual sales objectives.
• Analyze market trends, revenue opportunities, and customer needs to refine go-to-market strategies.
• Communicate the clinical, operational, and financial value of digital health solutions to senior stakeholders.
• Represent the organization at healthcare conferences, industry events, and executive meetings.
• Provide market insights and feedback to support product positioning and business growth initiatives.
• Navigate complex buying processes involving multiple stakeholders and decision-makers.

Requirements:

The ideal candidate is an experienced healthcare sales professional with a strong payer network, enterprise SaaS selling background, and the ability to drive strategic growth in a regulated healthcare environment.

• 7+ years of proven experience driving business growth within health plan or payer markets.
• Demonstrated success closing multi-year SaaS, technology-enabled, or healthcare technology contracts with Annual Contract Value (ACV) or Total Contract Value (TCV) exceeding $1M.
• Established relationships with decision-makers at major health plans and regional payers.
• Deep understanding of digital health, value-based care models, population health, and payer reimbursement strategies.
• Experience selling technology-enabled or clinical systems to healthcare organizations.
• Expertise in enterprise sales methodologies such as MEDDPICC, Challenger Sales, or similar frameworks.
• Strong ability to manage long, complex, committee-based enterprise purchasing processes.
• Exceptional negotiation, presentation, and communication skills.
• Ability to clearly articulate complex clinical and economic value propositions.
• Willingness to travel for customer meetings, industry events, and conferences.
• Bachelor’s degree preferred.
• Active memberships in healthcare organizations such as ACHE or HFMA are a plus.
• Experience working within regulated environments such as ISO 13485, MDSAP, HITRUST, or SOC 2 Type II is preferred.

Benefits:

• Competitive compensation package with an anticipated salary range of $175,000 - $380,000 annually, including base salary and variable compensation based on achieving sales objectives.
• Remote work flexibility.
• Medical insurance coverage.
• Dental and vision benefits.
• Life and disability insurance.
• Retirement benefits.
• Health savings account and/or dependent care account options.
• Generous paid time off.
• Opportunity to contribute to innovative healthcare technology initiatives.
• Collaborative environment focused on innovation, quality, and improving patient outcomes.