VP, Marketing

SilkRoad Technology is the world's leader in strategic onboarding for global workforce readiness and transformation. We help organizations prepare their people for change by designing intentional, personalized journeys to increase retention and maximize agility throughout their careers. SilkRoad combines our leading strategic onboarding capabilities with world-class consulting services to deliver highly scalable, personalized experiences that engage employees and drive long-term business performance such as productivity, profitability, growth and agility.
Our Marketing team is seeking a VP, Marketing for developing and executing upon a well-defined marketing strategy that supports the strategic initiatives of SilkRoad.
Your contributions to SilkRoad will include:

• Developing and overseeing the overall marketing strategy by providing direction and expertise in all functional areas.
• Managing and driving innovation in the company's marketing activities, including but not limited to messaging, product positioning, campaigns, and webinars.
• Establishing strategic vision of the website and directing the development of design, structure, navigation, and content to ensure proper and consistent communication of brand image and drive/maximize sales opportunities.
• Overseeing comprehensive social media marketing strategy and content creation.
• Partnering with the Senior Leadership Team to identify areas of opportunity for marketing initiatives to make the greatest impact
• Overseeing demand generation activity ensuring quality pipeline growth and measurable outcomes.
• Managing department planning and budgets
• Conceptualizing, guiding and supporting marketing events.

Required Skills

• Takes on new opportunities and challenges with a sense of urgency and enthusiasm.
• Collaborative across multiple levels in the organization.
• Excellent interpersonal, communication, and presentation skills.
• Proficient in digital marketing best practices with the ability to look at new and disruptive approaches to improve company's growth.
• Demonstrated understanding of industry trends and end-user purchasing behavior.
• Proficient with computer software and MS Office applications, including Word, PowerPoint and Excel.

Required Experience

• Bachelor's degree in marketing, communications, business or related field OR relevant work experience is required.
• Minimum of 12 years of experience in marketing in a B2B SaaS company is required.
• Minimum of 5 years of marketing leadership experience.
• Advanced proficiency with Salesforce.
• Proficiency with B2B marketing automation software (Pardot, Hubspot, etc.).
• Experience working in the HCM industry is required.