VP MarTech

• Define and lead Optimum's enterprise MarTech strategy and roadmap balancing near-term priorities with long-term scalability and platform health.
• Establish a clear operating model (product management intake/prioritization delivery cadence and adoption/change management) for MarTech.
• Stay current on emerging MarTech/AdTech capabilities (including AI-enabled platforms) translating trends into practical pilots and roadmap decisions.
• Lead vendor strategy end-to-end including evaluations/RFPs contract negotiation performance management and cost optimization.
• Build business cases and measurement plans for MarTech investments tying spend to growth efficiency and customer experience outcomes.

• Translate marketing goals into clear requirements use cases and success metrics across the MarTech portfolio.
• Drive cross-functional delivery to ensure initiatives are launched on time on budget and built to scale.
• Set and enforce standards for integration tagging/taxonomy QA documentation and platform administration.

• Lead the strategy for first-party data enablement across marketing platforms in partnership with Data/Analytics and IT.
• Strengthen identity and audience foundations (e.g. profile unification consent/preference management and governed activation).
• Ensure data quality consistency and accessibility across platforms to support reliable analytics targeting and personalization.
• Drive scalable integration patterns (APIs event-based data flows and workflow automation) to reduce manual work and speed time-to-market.

• Own the marketing automation ecosystem including campaign orchestration lifecycle marketing journey management and triggered communications.
• Lead implementation and continuous optimization of personalization capabilities across web app email and emerging channels.
• Partner with channel owners to improve speed relevance and execution through templates reusable components and testing frameworks.

• Own the digital measurement framework (tagging tracking governance and data integrity) including resilience to cookie loss and platform changes.
• Advance modern measurement approaches (attribution incrementality testing experimentation and where applicable MMM alignment).
• Partner with Analytics to translate performance data into actionable insights that improve targeting creative and customer journeys.

• 10+ years in Marketing Technology Digital Marketing or Marketing Operations including 5+ years in senior leadership roles.
• Hands-on experience with Adobe Experience Platform capabilities (e.g. CDP/RTCDP Journey Orchestration Journey Analytics) and enterprise implementation at scale.
• Proven success owning and scaling complex MarTech ecosystems in telecom or a similarly data-intensive multi-channel environment.
• Strong knowledge of marketing automation personalization data platforms campaign management and the AdTech/MarTech ecosystem.
• Demonstrated ability to lead platform integrations vendor relationships and ROI-driven investment decisions.
• Working fluency in privacy consent identity and governance principles (and ability to partner effectively with Legal/Security).
• Strong executive communication skills-able to translate technical choices into business outcomes and clear leadership narratives.
• People leader who builds high-performing teams and drives results through cross-functional influence.

What We Do

We Make a Difference Because We Are the Difference! At Optimum we’re not just connecting people – we’re transforming how they experience the world. With a footprint spanning 21 states and serving approximately 4.5 million residential and business customers we're building the future of connectivity through innovative services like Optimum Fiber Internet Optimum TV and Optimum Mobile. This connectivity wouldn’t be possible without our tremendous workforce of driven employees who are dedicated to ensuring the best possible experience for all of our customers and co-workers We’re a team of bold thinkers curious leaders and collaborative problem-solvers united by a culture that values inclusion innovation and impact. At Optimum every voice matters every idea counts and every team member has the opportunity to grow lead and make a difference. From developing next-gen technology to bridging the digital divide to supporting education and emergency response efforts we lead with purpose and heart. Our Be The Difference initiative drives us to make a positive impact ensuring that our efforts resonate far and wide. From our products and services to our community impact we are creating connections driving innovation and POWERING this world forward. You can be a part of an exciting and transformational workplace at Optimum. Join us to Be the Difference!

Why Work With Us

Our mission is simple: deliver the best customer and employee experience while transforming how we work and grow. We’re on a journey to become the connectivity provider of choice – investing in our network reimagining our products and building a culture where people thrive. With nearly 4.5 million customers across 21 states we’re transforming fr

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