VP of Marketing

Why just have a job when you can live your Purpose?  We are Givelify, a minority-owned FinTech-for-Good company that uses human-centered design, jobs-to-be-done, & data to create experiences that inspire kindness & generosity and celebrate putting more good into the world. In fact, Givelify’s mobile giving app consistently leads the App Store and Google Play in downloads, reviews and 5-star ratings amongst all giving apps. More than 1.5 million donors and 55,000 organizations trust Givelify for inspiring kindness, generating more than $3 Billion in generosity.  

We seek a VP of Marketing to join our virtual team and lead our next phase of scaling. Are you a seasoned marketing executive who has led successful marketing teams to build and grow category-defining consumer and marketplace brands? Does the challenge of scaling marketing at a high performing Fintech-For-Good company sound exciting? We would love to talk to you!   

Givelify is where world changing churches and nonprofits come to connect with the most generous people and maximize giving. We have bootstrapped the company to rapid growth while disrupting the status quo and highly challenging bank-rolled players.    
   
We use human-centered design, jobs-to-be-done, and AI, to innovate fintech products that inspire kindness & generosity. We partner with the most-reputable academic authorities on philanthropy to advance the science of doing good. You will own the success of helping good people be their most generous selves, and nonprofits maximize giving to fund their vision. 

This role presents an amazing opportunity to drive growth using world-class marketing strategy and processes. You will join the Givelify executive leadership team delivering compelling marketing programs and content to acquire new donors, organizations and grow philanthropy.   

You'll get to:

• Lead five critical teams including brand, growth, product marketing, content, and customer marketing across the consumer, B2B, and marketplace funnels 
• Manage all aspects of Givelify’s brand positioning through the development & execution of marketing strategies across the consumer, B2B, and marketplace funnels 
• Own the growth results attributed to all marketing campaigns, advertising, product go-to market tactics, field marketing activities and special projects 
• Own the growth results of demand generation activities including SEO, SEM, SMM, ASO, website optimization, social media, print collateral, and conference attendance  
• Plan & oversee programs that optimize social media recognition/reputation and email marketing effectiveness  
• Partner with VP of Customer Success to develop and execute successful customer retention initiatives  
• Partner with VP of Strategic Partnerships to ensure successful execution of conferences and other field activities  
• Partner with VP of People & Culture to develop & execute successful employer brand initiatives that attract & engage diverse talent to effectively scale for growth  
• Lead the marketing team in support of cross-functional team objectives managing weekly performance metrics, continuous feedback, time off requests, and overall team accountability  
• Guide & mentor, the marketing team in developing specialized skill sets while nurturing a learning and human-centric creative environment  
• Ensure compliance and quality standards across all marketing and communication channels  
• Develop and manage marketing operating budgets and forecasts  
• Develop, manage, and provide on-going analytics through KPI dashboards and constantly monitor data from marketing activities, adjusting strategies and plans based on outcomes  
• Lead quarterly OKR development and retrospective reporting of marketing activities to ensure alignment with goals and forecasts  
• Foster & model Givelify’s 4 Keys of Integrity, Heart, Simplicity, & WOW 

You should bring mad skills & experience:

• 7+ years senior management marketing role in consumer and marketplace brands with $50 Million or more in revenue  
• Experience working with consumer mobile apps is a must
• Experience in high-growth mobile app-centric FinTech, AI, or other relevant marketplace software brand 
• Tenured leadership experience in dual customer models (B2B & B2C)
• Master’s degree or higher in Marketing or equivalent education  
• Experience working in a formalized agile setting  
• Proven success in building, developing, and engaging inclusive marketing teams  
• Knowledge & proficiency in our Marketing tech stack including CRM and Automation: Salesforce, Pardot, Campaign Monitor, Sprout Social, ZenDesk.  Collaboration: Asana, Slack, Google Analytics (GA), Google Tag Manager (GTM), Moz, AppFollow, CleverTap, Tableau
• Curious, creative, and entrepreneurial with the courage to champion bold ideas  
• Data-driven, highly analytical decision-maker able to think strategically and drive results  
• Passion for leading and mentoring inclusive teams; a natural leader who inspires confidence and goal-orientation  
• Master communicator with a superior degree of emotional intelligence adept at fostering collaboration and problem-solving  
• Experience working with key-influencers in faith-based or non-profit sector  
• Highly motivated to scale a rapid-growth company with experience in early- to later-stage company development 

Plus these Superpowers:

• Outstanding problem-solving, strategic, and analytical skills combined with an excellent eye for business.
• Ability to build effective relationships, listen, communicate, influence, and collaborate at all organizational levels to deliver results.
• Strong organizational skills. Excellent execution and follow-through skills.
• Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.
• Ability to adapt and change with the needs of the organization and business.

Our People & Culture

We are a virtual team of high-performing professionals who innovate & collaborate to fulfill our mission to help people instantly find causes that inspire them to action so they can change the world – one simple, joyful gift at a time.  Our culture of integrity, heart, simplicity, & that “wow” factor fuel our aspiration to be recognized amongst the tech industry’s most inclusive & purpose-driven workplaces.

We take great pride in providing competitive pay, full benefits, amazing perks (including flexible PTO), and most importantly, the opportunity to put passion & purpose to work.