VP of Marketing

Contract type Full-Time Location San Diego, CA Specialty Retail Salary 205,000/year Remote No Reference 489520 Contact name Vanessa Sanchez Job description We are a fast-growing, direct-to-consumer brand with a strong track record of delivering high-quality products and exceptional customer experiences. Our focus is on building long-term customer relationships through consistent quality, thoughtful innovation, and a deep understanding of our audience. We operate in a fast-paced, collaborative environment and offer competitive salary, benefits, and meaningful career growth opportunities. Backed by a leading investment firm, our leadership team brings experience from top consultancies and best-in-class consumer brands. The Role As Vice President of Marketing, you’ll lead and integrate the Acquisition, Retention, and Brand functions during a pivotal stage of growth. With a strong foundation in place and expansion on the horizon, you’ll define the strategy, build and mentor the team, and guide the creative vision to drive both short-term performance and long-term brand equity. You’ll be a strategic leader, analytical thinker, and inspiring storyteller, building a cohesive, data-driven marketing engine that fuels sustainable growth. Strategy & Leadership • Partner with the CRO and leadership team to set and exceed financial goals tied to growth, contribution margin, customer payback, and brand strength. • Develop and execute a full-funnel marketing strategy to drive acquisition, retention, and brand affinity across all channels. • Oversee the marketing calendar—including campaigns, launches, and brand activations. • Manage the marketing budget to maximize ROI. • Build and lead a high-performing team with a culture of collaboration, accountability, and continuous improvement. • Drive the transition to an omnichannel presence, introducing new customer touchpoints. Acquisition • Develop and manage acquisition strategies with the Sr. Manager of Acquisition to meet financial and performance targets. • Oversee internal teams and agencies executing across paid media channels—Meta, Google, TikTok, Affiliate/Influencer, and emerging platforms. Retention & Lifecycle • Oversee the Retention team to drive email, SMS, direct mail, push notifications, loyalty programs, and personalized customer journeys. • Use customer insights to improve payback periods and increase lifetime value. Brand & Creative • Partner with the Director of Brand to strengthen storytelling and emotional connection with the audience. • Ensure consistent, compelling brand messaging across all touchpoints—advertising, lifecycle communications, website, and packaging. • Lead content strategy and production, balancing brand-building with performance goals. What You Bring • 6+ years of experience, including 3+ years in management consulting and 3+ years in marketing leadership within a consumer brand or growth-focused environment. • Proven success in integrated marketing strategy, digital channels, customer segmentation, and brand positioning. • Strong grasp of marketing KPIs and their impact on business performance. • Ability to balance visionary thinking with data-driven execution. • Exceptional leadership, team-building, and cross-functional collaboration skills. • Bachelor’s degree in Marketing, Business, or related field.