VP Product Marketing

By bringing together next-gen technology and the finest live data available Genius Sports is enabling a new era of sports for fans worldwide delivering experiences that are more immersive interactive and personalised than ever before. Learn more at geniussports.com.         
About the Role – VP Product Marketing 

We are looking for a strategic commercially minded VP of Product Marketing to lead product marketing across our core business lines including advertising betting and sports technology. 

This is a high-impact leadership role responsible for translating complex products data technology and market dynamics into clear positioning compelling narratives effective go-to-market strategies and sales enablement support that drives growth. 

The ideal candidate will be equally comfortable shaping executive-level messaging partnering with product teams on launch strategy supporting sales and Sales Marketing with sharp product narratives and building market-facing stories that help customers understand why our solutions matter. 

This role sits at the intersection of product sales marketing insights and customer success and will play a critical part in how we bring our products to market globally. 

Key Responsibilities 

Product Positioning & Messaging 

• Develop clear differentiated positioning and messaging for our products platforms and solutions across key business areas including advertising betting and sports technology. 

• Translate complex technical capabilities into simple customer-focused value propositions that resonate with buyers partners and internal stakeholders. 

• Create and maintain core messaging frameworks product narratives pitch language proof points competitive positioning and market-facing product stories. 

• Ensure consistency of product messaging across sales materials website content campaigns events analyst briefings PR customer communications and executive presentations. 

Go-to-Market Strategy 

• Lead go-to-market planning for major product launches feature releases market expansions and strategic initiatives. 

• Partner closely with product sales revenue customer success communications growth marketing field marketing and Sales Marketing to ensure launches are coordinated commercially focused and measurable. 

• Define launch objectives audience segmentation key messages sales motions enablement needs campaign requirements and success metrics. 

• Help prioritize go-to-market efforts based on commercial impact customer need product readiness and strategic importance. 

Sales Enablement 

• Partner closely with Sales Marketing to ensure commercial teams have the product messaging narratives proof points and subject matter expertise they need to sell effectively. 

• Work with Sales Marketing to help develop and refine sales enablement materials including pitch decks one-pagers battlecards objection handling guides product explainers customer use cases talk tracks FAQs and training materials. 

• Provide the product marketing input that ensures sales materials are accurate differentiated commercially relevant and aligned to product strategy. 

• Collaborate with sales leadership and Sales Marketing to understand buyer needs deal blockers competitive pressure and opportunities to improve the sales narrative. 

• Support training and enablement sessions by helping sales teams understand product positioning market context competitive differentiation and launch messaging. 

Market Customer & Competitive Intelligence 

Develop a strong understanding of our customers competitors market dynamics buyer pain points and industry trends. 

• Partner with insights product sales and customer-facing teams to identify market opportunities and sharpen our understanding of customer needs. 

• Create competitive positioning and market intelligence that helps the business win in key categories and conversations. 

• Use customer feedback sales input market research and performance data to continuously improve messaging materials and go-to-market strategy. 

Product Launches & Internal Alignment 

• Create a consistent product marketing process for launches updates and strategic initiatives. 

• Ensure internal teams are aligned on what is launching why it matters who it is for how it is positioned and how it should be brought to market. 

• Develop launch briefs messaging documents internal FAQs stakeholder updates sales readiness materials and post-launch learnings. 

• Act as a connector between product sales marketing and customer-facing teams to make sure product launches are clear coordinated and commercially effective. 

Leadership & Team Management 

• Lead and develop the product marketing function including management of PMMs across different product areas. 

• Set priorities establish operating rhythms and create clear processes for product marketing intake launch planning messaging development and sales enablement support. 

• Build strong relationships across product sales marketing communications insights and leadership teams. 

• Act as a senior strategic partner to internal stakeholders and help raise the overall quality clarity and commercial impact of our product storytelling. 
  

What Success Looks Like 

Within the first 6-12 months this person will have: 

• Built a clear product marketing operating model across key business areas. 

• Created stronger positioning and messaging for priority products and solutions. 

• Improved the clarity and consistency of product narratives used by sales and marketing teams. 

• Established a repeatable go-to-market process for launches and strategic initiatives. 

• Strengthened collaboration between product sales Sales Marketing and the broader marketing organization. 

• Helped commercial teams tell a more compelling and consistent story to customers and prospects. 

• Brought greater structure discipline and prioritization to product marketing activity globally. 
   

What You’ll Bring:    

• Significant experience in product marketing preferably in B2B technology sports technology advertising technology media data SaaS or related industries. 

• Proven ability to lead product positioning messaging go-to-market strategy and launch planning. 

• Experience working with complex technical products and translating them into clear commercial narratives. 

• Strong understanding of enterprise sales environments and how to support commercial teams. 

• Experience partnering closely with product management sales Sales Marketing marketing customer success and executive leadership. 

• Strong writing storytelling and presentation skills. 

• Ability to operate strategically while also being hands-on with execution. 

• Experience leading managing or mentoring product marketing talent. 

• Comfort working in a fast-moving global matrixed environment. 

The base salary range for this role is $250000 – $290000. There are a number of factors which affect what the specific pay offer would be for this role including location seniority and relevant educational and working experience. This is base salary only – all full-time roles will also be eligible to take part in Genius benefits and some roles may be eligible to take part in a variable compensation plan. For more details on the compensation and benefits package please get in touch with our Talent team.  

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required.  

As well as a competitive salary and range of benefits we’re committed to supporting employee wellbeing and helping you grow your skills experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.   

One team being brave driving change    

We strive to create an inclusive working environment where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.    

Let us know when you apply if you need any assistance during the recruiting process due to a disability. 

What We Do

Genius Sports is the layer between what happens on the field and how the world engages with it. Our solutions across the global sports ecosystem are underpinned by our next generation big data and artificial intelligence platform GeniusIQ. By ingesting and computing multiple real-time data feeds GeniusIQ powers a wide range of functions and applications across sports performance and officiation fan engagement advertising and sports betting. Founded in 2001 Genius Sports is now one of the world’s largest sports technology companies working with the likes of the NFL NBA EPL FIBA ESPN Sky Sports Flutter DraftKings and 100s more. We're headquartered in New York and London with offices in Los Angeles Medellin Tallinn Sofia Singapore Lausanne Manchester and Melbourne.

Why Work With Us

We are one team being brave driving change. Our company values help create a cohesive culture where we think feel and act like One Genius. We strive to create an environment where everyone feels a sense of belonging and the ability to make a difference driving our vision to be everywhere in sports redefining experiences through technology.

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