AI Engagement & Communications Senior Manager

generalmotors β€’ USA

Company

generalmotors

Location

USA

Type

Full Time

Job Description

Job Description

We are seeking a dynamic and strategic AI Engagement & Communications Manager to lead our efforts in driving enterprise-wide engagement with Artificial Intelligence (AI). This role will focus on creating and executing a comprehensive channel strategy aimed at educating inspiring and empowering employees across the organization to engage with AI technologies. The ideal candidate will have direct and deep experience with the latest AI tools and products in internal communications content creation event management and a passion for demystifying AI to a wide range of employee personas. The position will work closely with cross-functional teams leaders and subject matter experts to promote AI initiatives share stories and provide resources that enhance employee knowledge and confidence in AI.

Key Responsibilities:

  • AI Channel Strategy Execution: Develop and execute an enterprise-wide channel strategy to promote AI adoption and engagement across multiple teams and departments. This includes creating relevant and accessible content that aligns with the organization's AI goals and employee needs.

  • Internal Microsite Management: Oversee the creation management and continuous updating of an internal microsite dedicated to AI resources news events and stories. Ensure the site is engaging informative and reflects the latest AI developments within the company.

  • Content Curation & Story Mining: Identify gather and curate AI-related stories from various teams across the enterprise showcasing successful AI initiatives employee use cases and best practices. Tailor content to appeal to multiple employee personas (e.g. technical non-technical executive).

  • Employee Education & Empowerment: Encourage employee adoption by providing easy-to-understand tutorials training sessions and resource guides. Act as a subject matter resource empowering employees to effectively use AI tools and technologies within their roles.

  • Cross-Functional Collaboration: Build strong relationships with AI teams product owners and key stakeholders across the enterprise to connect the dots between various AI initiatives and ensure consistency in messaging. Serve as a central point of contact for AI-related communications.

  • Analytics & Success Measurement: Work with IT to define key metrics for success in terms of AI engagement adoption and knowledge sharing. Analyze content performance event attendance and employee feedback to continuously refine the AI engagement strategy and drive improvements.

Qualifications:

  • Experience: 15+ years of experience in corporate communications content strategy or internal engagement with a focus on technology digital transformation or AI preferred.

Skills & Expertise:

  • Strong understanding of AI technologies and their application in the enterprise.

  • Experience in creating and managing internal communications channels including microsites newsletters and intranet platforms.

  • Excellent writing storytelling and content creation skills.

  • Ability to engage a broad range of employee personas from technical teams to senior leadership.

  • Familiarity with analytics tools to measure engagement and content performance (e.g. Google Analytics internal reporting tools).

  • Strong collaboration skills with the ability to work cross-functionally with technical and non-technical teams.

Traits:

  • Intensely curious with a learning mindset

  • Passionate about technology and innovation

  • Patient and skilled at simplifying complex concepts for a diverse audience

  • Proactive organized and comfortable managing multiple projects simultaneously

This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

Compensation:

  • The expected base compensation for this role is: ($171200-262300). Actual base compensation within the identified range will vary based on factors relevant to the position.

  • Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.

  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc). This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire .

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call us at 800-865-7580. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Apply Now

Date Posted

12/07/2025

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