Senior Marketing Operations Manager

See yourself at Twilio

Join the team as Twilio’s next Senior Marketing Operations Manager on the Marketing Operations team.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco we have presence throughout South America Europe Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio we support diversity equity & inclusion wherever we do business.

About the job

This role is a cross-functional team player responsible for architecting and managing the systems and processes that support the handoff of leads between Marketing and Sales.  This person will play a key role in integrating technologies and leading initiatives that improve the performance of our marketing funnel.

Responsibilities

In this role you’ll:

• Own and influence “the Lead Factory”.  Own Twilio’s implementation of lead scoring including working with analytics to optimize and release updates/new models.

• Own the governance of lead routing and lead flow and ensure there is no disruption to leads created and routed to Sales.

• Document lead management process enrichment lead routing rules and supporting technologies and integrations.

• Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture.

• Own the integration between Marketo and Salesforce and troubleshoot any issues that arise.

• Oversee and optimize the marketing technology stack including Marketo Salesforce data enrichment technologies and other relevant tools such as Qualified and Workato.

• Embrace the “heart of marketing”.  Ensure data is properly collected and connected with other systems and find new ways to enrich the marketing data set cleanse data and maintain best practices around marketing and data privacy.

• Build strong working relationships with marketing and cross functional stakeholders.

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 8+ years of Marketing Operations experience with a deep technical understanding of Marketo.

• Understanding of typical B2B sales and marketing funnels definitions and processes.

• Strong problem-solving skills to identify and address issues impacting lead handoff to Sales.

• Experience across marketing tech stack including: CRM (Salesforce preferred) web chat (Qualified preferred) CDP (Segment preferred) enrichment tools (Clearbit ZoomInfo) event management (Swoogo preferred) webinar (BigMarker preferred) and analytics (Tableau Looker).

• Experience with Marketo to Salesforce custom integrations and API webhooks.

• Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills lead gen forms and running enrichment to support accurate lead routing.

• Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.

Desired:

• Marketo Certified Expert

• Experience with Marketo implementations

• Understanding of Product-led growth (PLG) marketing

Location

This role will be remote based in the United States but is not eligible to be hired in California Connecticut New York New Jersey Pennsylvania or Washington.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

There are many benefits to working at Twilio including in addition to competitive pay things like generous time-off ample parental and wellness leave healthcare a retirement savings program and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems take initiative pitch in when needed and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic . Additionally we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So if you're ready to unleash your full potential do your best work and be the best version of yourself apply now!

If this role isn't what you're looking for please consider other open positions .

*Please note this role is open to candidates outside of California Colorado Hawaii Illinois Maryland Massachusetts Minnesota New Jersey New York Vermont Washington D.C. and Washington State. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado Hawaii Illinois Maryland Massachusetts Minnesota Vermont or Washington D.C.: $114600 - $143300.

• Based in New York New Jersey Washington State or California (outside of the San Francisco Bay area): $121400 - $151700.

• Based in the San Francisco Bay area California: $134800 - $168500.

• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are eligible for the following benefits: health care insurance 401(k) retirement account paid sick time paid personal time off paid parental leave.

The successful candidate’s starting salary will be determined based on permissible non-discriminatory factors such as skills experience and geographic location.

Applications for this role are intended to be accepted until February 28 2025 but may change based on business needs.