Account Based Marketing (ABM) Manager

What you will do

• Own ABM strategy and account selection: Define and run Sonar’s account-based marketing strategy across one-to-one one-to-few and one-to-many tiers — partnering with sales to select segment and prioritize target and expansion accounts based on fit intent and opportunity.

• Build and execute multi-channel account plays: Plan build and continuously optimize personalized campaigns across paid (e.g. LinkedIn display and ABM platforms such as 6sense or Demandbase) email web personalization direct mail and content — tailored to each account’s buying stage and stakeholders.

• Align marketing and sales: Serve as the connective tissue between marketing and the account teams — co-developing account plans with AEs and SDRs equipping them with the right messaging and assets and coordinating outbound and marketing touches into a single orchestrated motion.

• Define and optimize the ICP: Partner with product marketing and sales to define refine and continuously optimize Sonar’s ideal customer profile — using performance data intent signals and win/loss insight to sharpen account selection and targeting.

• Leverage intent and engagement data: Use intent signals engagement scoring and account analytics to identify in-market accounts prioritize outreach and trigger the right plays at the right moment.

• Drive pipeline and expansion: Generate and accelerate qualified pipeline within target accounts and expansion within existing customers — tracking engagement opportunity creation and influenced pipeline against clear goals.

• Measure and report on impact: Define and own ABM metrics — account engagement pipeline contribution velocity and ROI — and deliver regular reporting with clear data-driven recommendations to refine targeting and spend.

• Partner cross-functionally on content and messaging: Work with product marketing and content teams to develop account- and persona-specific messaging assets and experiences that resonate with technical and executive buyers.

• Collaborate on field and event programs: Partner with field and demand gen teammates to integrate ABM into events executive roundtables and webinars that engage priority accounts and convert into pipeline.

• Manage budget and vendors: Allocate and steward the ABM budget for maximum return and manage ABM platform data and agency vendors to ensure quality execution.

Experience and qualifications

• Have 5+ years of B2B marketing experience with a focus on account-based marketing demand generation or integrated campaigns — preferably within enterprise SaaS or technology.

• Bring a proven track record of planning and executing ABM programs (one-to-one one-to-few and one-to-many) that engage target accounts and drive measurable pipeline and expansion.

• Have hands-on experience with ABM and intent platforms (e.g. 6sense Demandbase RollWorks) and an understanding of how to operationalize account data and intent signals.

• Have strong analytical skills with the ability to interpret data optimize spend track account engagement and pipeline and report on ROI across channels.

• Be experienced partnering closely with sales and SDR teams to align on account strategy plays and follow-up.

• Be proficient with marketing automation tools and CRM systems (e.g. Marketing Cloud Salesforce).

• Be familiar with paid media and digital channels relevant to ABM including LinkedIn and programmatic display.

• Be highly organized and able to manage and prioritize multiple programs accounts and stakeholders simultaneously and independently.

• Have exceptional communication and interpersonal skills and the ability to collaborate across departments and functions.

• Hold a Bachelor’s degree in Marketing Business or a related field (MBA a plus).

What We Do

Sonar provides the essential verification layer for the AI-driven development era ensuring all code—whether human-written or AI-generated—is code you can trust.Today AI coding tools are generating explosive volumes of code. This has created an "engineering productivity paradox" : faster code writing doesn't automatically lead to faster safer software delivery. The new bottleneck is verification.Sonar solves this. Integrating code quality and code security into a single platform (SonarQube) Sonar is the foundation for high performance software engineering analyzing over 750 billion lines of code daily to ensure applications are secure reliable and maintainable. As an independent verification platform Sonar enables organizations to securely develop at the speed of AI. We are driven by a deep belief in our people a commitment to excellence and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed Obsessed Deliberate & Effective. This mindset reflects our culture of creativity collaboration and pride in the work we do. Rooted in the open source community Sonar’s solutions support over 35 programming languages frameworks and infrastructure technologies. Today Sonar is used by 7M+ developers worldwide including ServiceNow Booking.com Deutsche Bank AstraZeneca and Ford Motor Company.Sonar is headquartered in Geneva Switzerland with additional offices in Austin Texas; Bochum Germany; London Singapore and Tokyo. The company is rapidly growing with over 800 employees!Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company with a people-first culture. Every employee has the opportunity to grow and learn. We promote from within provide regular feedback and professional development opportunities value the right to fail along with respect and kindness and work with team members to achieve their full potential.

Gallery