Associate Director, Product Marketing (Ecosystem)

The Associate Director, Product Marketing (Ecosystem) will own go-to-market strategy and hands-on execution across payer and channel partners, including messaging, positioning, pricing, packaging and thought leadership. The role is critical to the success of existing payer and channel partners as well as pipeline acceleration and future expansion across our partner ecosystem. 

What you’ll be doing

• Deliver subject matter expertise related to Spring Health’s ecosystem, including voice of the customer across payer and channel partners
• Optimize product and solution value propositions and differentiators to resonate with partners, including health plans and channel partners (B2B2B and B2B2C)
• Scale content creation capabilities by developing messaging frameworks and standardized positioning guidelines that capture the voice of direct and indirect customers 
• Collaborate across Marketing to produce data-driven market stories, case studies, product guides, sales collateral, presentations, blog posts and awareness/demand gen campaigns
• Execute and/or participate in digital and live events that support business objectives
• Collaborate with Brand team to create thought leadership on topics like HEDIS, ROI, Referrals and lines of business (fully insured, self insured) and brand strategy across Ecosystem
• Partner with the Business Development team to identify success metrics and reporting across GTM and Growth strategies, including pipeline acceleration
• Partner with the Member Growth team to develop engagement best practices and enablement that optimize B2B2C utilization and outcomes
• Partner closely with Revenue Effectiveness team to support education and training across internal and partner teams
• Collaborate with Product Managers and Data Science to support product innovation and ROI strategies based on competitive intel, market landscape and partner feedback

What we expect from you: 

• 5+ years of experience with B2B or member/patient-facing enterprise SaaS company (healthcare technology), including 2+ years’ people management; at least  3+ years of experience with Health Plans/Payers
• Experience in Employee Benefits, Healthcare, Mental Health, EAPs, Medicare/Medicaid, and/or Health Insurance industries; selling and/or marketing a clinical offering with emphasis on outcomes, quality and ROI 
• Demonstrated success working cross-functionally with partners, sales and business development teams to drive growth through product marketing & enablement initiatives
• Exceptional at prioritization with the ability to toggle between long-term strategies and short-term tasks 
• Highly collaborative & adept at building and maintaining internal networks and stakeholder management across every level of the organization

• Bias for action, affinity toward data, and creativity around complex business challenges 
• Enthusiasm for healthcare innovation and tech, as well as business and strategy
• Exceptional written and verbal communication with the ability to build strong, compelling, evidenced-based storylines, analyses/reports, and action-oriented recommendations 
• An analytical mindset with the ability to extract and highlight the most important details while providing clarity and context across diverse audiences 

The target salary range for this position is $164,400 - $205,500, and is part of a competitive total rewards package including stock options, benefits, and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values

What to expect working here:

• You will be held accountable to an exceptionally high bar and impact
• This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
• You will be challenged to set and protect your own boundaries
• You will create processes & products that have never existed before
• You will have very direct conversations and receive continuous feedback to push you to become the highest performer you can be
• Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows

And…

• You get to be surrounded by some of the brightest minds in the field  
• You get to learn and grow at an extremely accelerated pace
• You will experience transparency, integrity, &  humility from leadership 
• You will be empowered to constantly challenge the status quo
• You get the space to experiment & innovate
• You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
• You will become more resourceful and resilient
• You get to be part of a winning team that opens doors in the future

Focus on total health including:

• Generous medical, dental, vision coverage available day 1 + access to One Medical
• 20 total yearly no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Flexible paid time off in addition to 12 paid holidays throughout the year
• $500 per year Wellness Reimbursement
• Spring Health provides access to QuitGenius, a platform with technology-tailored, personalized addiction treatment plans for substance use (*QG is available to benefit-enrolled employees, spouses, and dependents age 18+)

Supporting you and your family:

• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
• Access to Joshin is provided by Spring Health. Joshin is a comprehensive support system for disabilities and neurodivergence in the workplace. This benefit supports employees, their families, and our teams through personalized navigation and disability education and training along with a network of screened in-home caregivers with disability and neurodivergent experience. 

Supporting you financially through:

• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

• Flexible work arrangements: 60% of Spring Health team members work fully remote while 40% work in a hybrid model from our New York City offices
• Calm Fridays: no meetings, no distractions, just time for you to get work done.
• Up to $1,000 Professional Development Reimbursement per calendar year. Any requests over $250 must be requested for pre-approval prior to enrollment by sending an email to the People Team. 
• $200 per year donation matching to support your favorite causes