Content Marketing Manager
Job Description
We’re creating Voice for everyone.
At WellSaid Labs, we enable creatives around the globe by putting high-tech, human parity technology into their hands, giving them the ability to add voice-over to any project and iterate with ease. Creative teams use WellSaid Lab’s Voice Studio to create compelling employee training, design unique digital experiences, and narrate audiobooks. We believe deeply in AI for Good, and that technology should be empowering, engaging, and fair to all people
Who You Are: A Content Marketing Manager with a passion for storytelling and attention to detail
WellSaid Labs is looking to hire a Content Marketing Manager responsible for developing and distributing content in order to support web copy, blogs, B2B marketing premium assets, and general marketing needs.Â
At WellSaid Labs, the Content Marketing Manager will be a strong writer and editorial strategist who can adapt to various goals and topics, one day writing a byline about a WellSaid customer and the next day planning landing page content about Generative AI. You will love this job if you’re flexible and enjoy creating content for all Marketing content needs.
One more thing: While you may not be an AI expert, you are a tech enthusiast/creative at heart. This is a key requirement to become a contributing member of WellSaid. Our customers are creating next-generation content, experiences, and products, and you will support them in achieving their creative goals. You are likely to have a strong opinion in favor, against, or neutral about using the Oxford comma — and know the difference between a hyphen, an em dash, and an en dash. And you most likely hated the previous running sentence.
Editorial direction
- Plan and organize the company’s editorial calendar, with content that correlates to our keyword targets and each stage of our customer experience/buyer journey
- Conduct informational interviews with customers and write compelling case studies
- Select and manage outside guest writers (influencers) and freelance writers, providing feedback on their work and copyediting their work prior to publishing
- When publishing content, be able to balance adherence to our brand voice with making sure to optimize for keyword targets (SEO) and lead generation/nurturing
- Coordinate with our graphic designer to create compelling images for use in blog posts and content promotion across various platforms
- Contribute to long-form content projects, such as e-books and white papers
Content creation
- Oversee the creation of 1 to 2 premium content resources per month to drive leads, subscribers, awareness, and/or other important metrics (e.g., e-books, white papers, infographics, case studies, guides, etc.)
- Assist in the planning, setup, and promotion of webinar content, as well as its repurposing to various forms of additional digital content
- Assist with the creation and distribution of email marketing campaigns, both nurturing campaigns and monthly e-newsletters, by selecting stories and aiming to grow our subscriber base by providing them with regular, helpful, relevant content
- Contribute to the blog with original content regarding company or industry news
What you’ll have:
- BA / BS or equivalent work experience
- 3+ years of experience in journalism, public relations, or content marketing
- Excellent writing skills and an ability to find multiple angles to a story
- Working knowledge of WordPress CMS and Yoast SEO plugin
- Basic knowledge of SaaS products and markets
- Excellent communication skills, both written and verbal
- Superior organizational and copy-editing skills
- Proficiency with HubSpot
To join our team you must also:
- be a U.S. Citizen or Permanent Resident
- pass a pre-employment background checkÂ
WSL is proud to support an inclusive work environment that emphasizes each team member’s personal and professional growth. Our team is fully distributed throughout the U.S., and we support flexible schedules - work where and when you work best. You’ll have teammates just a Slack message or video call away if you ever need help solving an exciting challenge, or even if you just have a funny story to tell.
Other perks and benefits:Â
- Competitive salary and stock options
- Full medical, dental, and vision insurance
- Matching 401(k) plan
- Generous vacation policy/paid time off
- Parental leave
- Learning & development stipend
- Home office stipend
As a startup, we strive to be externally competitive with companies at a similar size and stage, and internally fair in our pay practices. The hiring salary range for this role is $100,000 - $125,000Â and represents the target offer range given the scope and experience expectations for this role.
What to Expect From UsÂWe strongly encourage you to apply! Please submit your resume. If your skills, experience, and values match, we’ll reach out about meeting with the team.Â
During the interview stage, you can expect:
- An introductory interview with the hiring manager (50 minutes); if there’s a match we’ll schedule an interview loop with the team.
- An Interview loop with 3-4 interviews (1 hour each) with the team members you will be working closely withÂ
All interviews will be remote via Google Meets; we are happy to make accommodations you might need to feel comfortable and set up for success in our process.
Date Posted
04/27/2023
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9
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