Creative Director

A product you can believe in. Immersive Labs is the leader in people-centric cyber resilience

We have an exciting vision for cybersecurity - one that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations, rather than one-off training sessions.

We help the world’s biggest brands like Citi, Pfizer, Humana, and HSBC, protect their revenues and brand reputations.

Founded in 2017 from a cargo container in Bristol, UK, Immersive Labs has progressed to the global stage and has secured over $180 million of funding.

“The speed at which Immersive Labs produces technical content is hugely impressive, and this turnaround has helped get our teams ahead of the curve, giving them hands-on experience with serious vulnerabilities, in a secure environment, as soon as they emerge.”

- Head of Global Cybersecurity Operations, HSBC

The Opportunity

We are on the hunt for a visionary and strategic trailblazer to join our team as our Creative Director. If you're a creative powerhouse who thrives on challenges and embraces risk-taking, this is the role for you. We need someone who can shake up the status quo and redefine our brand identity to set us apart from the competition.

As our Creative Director, you won't just lead and direct from the sidelines. We want someone who's not afraid to dive in headfirst, roll up their sleeves, and get their hands dirty in designing and building our brand. Your extensive experience in brand leadership and background as a creative director will be essential in driving our growth and shaping our innovative brand strategies.

Get ready to ignite engagement, shift perceptions, and create a captivating brand that grabs our target audience’s attention and doesn't let go.

What You’ll Do

• Develop and execute a brand strategy that challenges the status quo and is thought provoking, all while staying true to our mission, values, and growth objectives.
• Define and evolve our brand identity, infusing it with an energy that leaves a lasting impression across all marketing and communication channels.
• Lead the charge in creating a new category within the cybersecurity industry, positioning us as the fearless authority in Cyber Workforce Resilience.
• Collaborate closely with senior leadership and cross-functional teams to unleash category- creating brand strategies and align with our business objectives and market dynamics.
• Dive deep into market research to uncover insights and competitor intelligence that will inform our strategic decision-making. 
• Inspire and rally a team of talented Brand Managers and Creative Designers, who are hungry for adventure and ready to change the industry with us.
• Craft and execute mind-blowing brand awareness campaigns across various channels to skyrocket our visibility and build connections.
• Keep a laser focus on brand performance metrics, using data-driven insights to optimize strategies.
• Stay on the cutting edge of industry trends and emerging technologies, because we don't just follow the pack – we lead the pack with innovation and differentiation.

Who You Are:

• Bring 10+ years of branding and creative directing experience to the table and wow us with your proven track record in strategic brand development. We want someone who knows how to think outside the box and shake things up.
• Be a true leader, guiding cross-functional teams to greatness, including designers, events, and production teams. 
• Showcase your hands-on experience as a creative director who can take a brand's visual identity and expression from concept to full-blown production. We're talking about someone who lives and breathes creativity.
• Command attention with exceptional communication and presentation skills, capable of articulating complex brand concepts with passion and energy.
• Combine your business savvy with the ability to align brand strategies with our overall objectives and adapt to the ever-changing market dynamics.
• Show us your market research prowess, customer insights mastery, and competitive analysis – you always strive to be one step ahead..
• Foster a collaborative mindset, eagerly soaking up feedback and forging strong partnerships with our C-level executives and external allies. 

Measurement of Success:

• Successfully unleash a comprehensive brand strategy that positions Immersive Labs the undisputed leader in Cyber Workforce Resilience.
• Increase brand awareness by hitting relevant metrics out of the park – reach, impressions, and positive brand sentiment.
• Effect a seismic shift in brand perception, positioning Immersive Labs as the strategic cyber partner that enterprises trust and partner with.
• Ignite engagement and affinity for the Immersive Labs brand across multiple channels, building connections that stand the test of time.
• Launch brand awareness campaigns that not only turn heads but also fuel lead generation and drive revenue growth. It's time to make some serious noise.

Location: Boston, NYC, London, Bristol

Immersive Labs’ growth has been fueled by the values that underpin everything we do, here's how they relate to this role:

• Drive - We are innovators and market-creators, constantly moving forward to achieve results in support of our mission.
• Inclusive - We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive.
• Customer Obsessed - We seek to develop deep relationships with our customers to help them achieve their business outcomes
• One Team - We are a talented global team working together to achieve our vision.

If you would like to read more about what you can expect from our recruitment process, you can visit our dedicated interview process page.

What Immersive Labs offer: As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

• Look after you and your family with Health, Dental and Disability insurance; fully paid sick leave and mental health support
• Time off, flexible and remote working so you can work when and where is best for you, including 33 days holiday, 12 weeks enhanced parental leave, 2 volunteering days and a birthday half day
• Save for the future with contribution matched 401K, and rewards and recognition for your successes
• Career and learning development through the platform and our ‘Learn Anything’ fund
• Recognition & Rewards for doing great work and living our values and behaviours
• While most of the team is fully remote, when you do visit, our North American HQ is based in the centre of Boston, just a 10-minute walk from Back Bay train station
• We’re a sociable, tight-knit team with monthly socials, sports clubs and quarterly parties. Our socials have included everything from cake competitions, to movie nights and escape rooms