Director of Brand & Integrated Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Brand & Integrated Marketing in United States.

This is a high-impact leadership role responsible for defining, shaping, and scaling a distinctive consumer brand across all integrated marketing channels. You will lead brand storytelling, campaign strategy, and full-funnel marketing execution for a fast-growing, mission-driven e-commerce brand focused on redefining confidence and representation in its category. The role blends creativity, strategy, and performance marketing, requiring a leader who can translate customer insights into powerful narratives that drive awareness, engagement, and loyalty. You will oversee cross-functional go-to-market execution, ensuring consistency across campaigns, content, social, and community touchpoints. Operating in a fast-paced, founder-led environment, you will have significant influence on how the brand shows up culturally and commercially. This position is ideal for a creative yet analytical marketing leader who thrives at the intersection of storytelling, growth, and brand building.

• Lead the development and execution of integrated brand and marketing strategies that strengthen awareness, customer engagement, and brand positioning across all channels.
• Define and evolve brand storytelling, ensuring a consistent and culturally relevant voice across campaigns, product launches, and evergreen content.
• Own the integrated marketing calendar, including seasonal campaigns, product launches, and key brand initiatives from concept through performance analysis.
• Translate customer insights, market trends, and data signals into compelling creative strategies that drive acquisition and loyalty.
• Partner closely with Creative, Product, Ecommerce, and Growth teams to ensure cohesive go-to-market execution and messaging alignment.
• Oversee content strategy across owned and earned channels, including social media, blogs, and community-driven initiatives.
• Lead PR, partnerships, and influencer/UGC strategies to expand brand reach and cultural relevance.
• Establish and track KPIs across brand, content, and campaign performance, delivering insights and recommendations to leadership.
• Build, lead, and mentor a high-performing marketing team across brand, content, social, and community functions.
• Drive operational excellence across marketing workflows, ensuring alignment between creative vision and commercial objectives.

Requirements:

• 10+ years of experience in brand marketing, integrated marketing, or growth marketing within fast-growing consumer or e-commerce brands.
• Strong background in apparel, fashion, or digitally native consumer brands is required.
• Proven track record of leading end-to-end marketing campaigns that balance creativity, brand storytelling, and commercial performance.
• Strong strategic thinking with the ability to translate insights and data into actionable marketing strategies.
• Excellent communication and leadership skills with experience managing and inspiring cross-functional teams.
• Strong creative storytelling ability, both visual and verbal, with a deep understanding of brand building.
• Highly organized with the ability to manage multiple priorities in fast-paced, dynamic environments.
• Comfortable operating in founder-led or high-growth startup settings with evolving priorities.
• Strong collaboration skills with a proactive, hands-on, and solution-oriented mindset.
• Passion for brand building, cultural relevance, and consumer engagement.

Benefits:

• Comprehensive health coverage including medical, dental, and vision insurance with fully covered employee options.
• 401(k) retirement plan with company matching contributions.
• Generous flexible paid time off policy, including holidays and sick leave.
• Fully remote and flexible work environment.
• Paid parental leave for eligible employees.
• Monthly wellness stipend to support personal well-being.
• Annual company-wide offsite and team-building experiences.
• Employee product discounts and additional lifestyle benefits.
• Opportunity to shape a high-growth consumer brand with meaningful cultural impact.
• Competitive salary range between $150,000 and $170,000, with total compensation based on experience and qualifications.