Remote

Director of Product Marketing, AI

Remote Posted Jul 14, 2026 0 views

Compensation

Compensation not disclosed

This employer didn't list pay. Model a likely range with the calculator.

Model this offer in the calculator

Job description

SonarJobs
Director of Product Marketing AI

Director of Product Marketing AI

Posted Yesterday
Easy Apply
Be an Early Applicant
San Mateo CA USA
Hybrid
Expert/Leader
Artificial Intelligence • Cloud • Security • Software
Sonar is the trust & verification layer for AI and agentic coding and the industry standard for automated code review.
The Role
Lead Sonar's product marketing for agentic software development: define positioning and AI narrative present to customers and events enable sales align GTM across functions track competitive landscape and manage analyst and PR relationships to drive enterprise adoption of AI-generated code verification.
Summary Generated by Built In

Who is Sonar?

Sonar is driving the future of agent-centric software development. As the leader in AI code verification and governance we solve a critical problem: ensuring that software generated by AI-assisted developers or autonomous agents is reliable secure and maintainable.

Integrating seamlessly with Claude Code Codex Cursor GitHub Copilot Gemini and Devin we help over 75% of the Fortune 100 build trusted reliable compliant software. Customers who use Sonar are 44% less likely to report an outage due to AI-generated code.

We believe code verification is the critical missing link in the Agent-Centric Development Cycle (AC/DC). Industry giants like Nvidia ServiceNow Booking.com Goldman Sachs AstraZeneca and Ford Motor Company count on us to provide independent explainable consistent review and governance of their AI-generated code via products like:

  • SonarQube: The world’s leading AI code review and verification platform.

  • SonarQube Foundation Agent: Currently topping the leaderboards for agentic software repair.

  • SonarSweep & Sonar Context Augmentation: Providing the enterprise-grade context and constraints agents need to be truly effective.

Our team operates across global hubs in Austin Bochum Dubai Geneva London Singapore Tokyo and Washington D.C. We move with a mindset we call CODE:

  • Committed to our customers and community.

  • Obsessed with quality.

  • Deliberate in our decisions.

  • Effective as one team.

With over $400M in revenue and profitable fast-paced growth we are building the backbone of the AI software revolution. If you’re hungry to have an impact want to build at a fast pace and ready to work at the forefront of AI we want to hear from you.

Position description

As Director of Product Marketing you will lead Sonar's narrative for the era of agentic software development. You will define how the world's largest engineering organizations adopt AI coding tools agents and LLMs with confidence knowing the code these tools produce is secure reliable and maintainable.

This is a hands-on externally facing role. You will stand in front of customers and technical audiences to make Sonar's story land and you will make our sales team the most confident and well-equipped team in the market. Your work will directly shape how enterprises think about code quality and security as AI changes how software gets built.

What you will do

    • Define and evangelize: Own the positioning and messaging hierarchy for the Sonar platform grounded in customer outcomes rather than feature lists and carry that narrative across every stage of the customer journey.

    • Shape the AI narrative: Build Sonar's point of view on the AC/DC (agentic SDLC) including AI coding tools coding agents and LLM-generated code based on hands-on use of tools like Claude Code Cursor GitHub Copilot and Windsurf.

    • Present to customers and the market: Deliver compelling presentations directly to customers and prospects and represent Sonar on stage at major AI coding and developer events as a recognized voice in the space.

    • Energize sales: Build and deliver enablement content and positioning that does more than inform the sales team. It should get them genuinely excited and confident to sell in AI-driven deals.

    • Orchestrate cross-functionally: Act as the connective link between Product Engineering Sales Demand Gen Customer Success PR and Analyst Relations to keep go-to-market aligned.

    • Track the market: Maintain a sharp view of the competitive landscape across DevOps AppSec and AI tools and turn that into input for product and sales strategy.

    • Build analyst and PR relationships: Partner with communications on analyst briefings (Gartner Forrester) and media relationships that reinforce Sonar's leadership in code quality and security.

Experience and qualifications

    The ideal candidate will: 

    • Proven leadership: 10+ years in Product Marketing within DevOps AppSec or Enterprise Software including 2+ years at Principal level or higher. Experience working closely with developers is a strong plus.

    • Technical depth: Engineering degree or equivalent technical background preferred with real understanding of the SDLC CI/CD pipelines and modern AI-native development.

    • Hands-on agentic AI experience: Regular current use of agentic coding tools (Claude Code Cursor GitHub Copilot Windsurf or similar) and a clear informed point of view on how AI agents are changing software engineering. This is not theoretical knowledge it is practiced.

    • Public and customer-facing presence: A track record of delivering strong presentations directly to customers and speaking at AI coding or developer conferences. You are comfortable being the face of the product in front of a room.

    • Sales enablement that lands: Experience building enablement programs that get sales teams excited to sell not just trained on talking points.

    • Strategic storytelling: Ability to connect technical detail to business value for both developers and executive buyers.

    • Analyst relations: Experience engaging industry analysts and participating in major research evaluations (Gartner Magic Quadrant Forrester Wave).

    • Communication mastery: Excellent written and verbal communication with the ability to simplify complex ideas for any audience.

In-office culture

We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays Tuesdays and Thursdays — create the collaboration rhythm that makes a hub office worth having. 

Candidates need to be genuinely based in the location the role is posted  — if that's not where you are today we're happy to support relocation for the right person.

We value diversity equity and inclusion

At Sonar we believe that our diversity is our strength. We are a global company that values and respects different backgrounds perspectives and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

If you need any accommodation please reach out to us at [email protected]

All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. 

Applications that are submitted through agencies or third party recruiters will not be considered.

Skills Required

  • 10+ years in Product Marketing within DevOps AppSec or Enterprise Software including 2+ years at Principal level or higher
  • Regular current hands-on use of agentic coding tools (e.g. Claude Code Cursor GitHub Copilot Windsurf) and practiced point of view on AI agents
  • Experience presenting to customers and speaking at AI coding or developer conferences; comfortable as the public face of the product
  • Proven success building sales enablement programs that drive sales confidence and results
  • Experience engaging industry analysts and participating in major research evaluations (Gartner Forrester)
  • Strong ability to connect technical detail to business value; strategic storytelling for developers and executive buyers
  • Excellent written and verbal communication skills
  • Experience working closely with developers (strong plus)
  • Engineering degree or equivalent technical background
  • Based in the location where the role is posted and able to work on-site anchor days (Mon Tue Thu); willing to relocate if supported

What the Team is Saying

Kim
Elizabeth
Katie
Jeff
Brian
Will
Varsha
Max
London

Sonar Compensation & Benefits Highlights

  • Healthcare StrengthHealth coverage is broad and company‑subsidized for employees with life and disability fully covered and telemedicine included. Additional options like an EAP and HSA/FSA expand the package.
  • Leave & Time Off BreadthPTO is generous with a substantial baseline and additional days based on seniority alongside sick leave and holidays where outlined. Company‑wide time off is also included.
  • Parental & Family SupportPaid parental leave covers primary and secondary caregivers with a return‑to‑work program and onsite mother’s room. Company‑sponsored family events add further support for families.

Sonar Insights

Am I A Good Fit?
beta
Expert contributor network
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Austin TX
800 Employees
Year Founded: 2008

What We Do

Sonar provides the essential verification layer for the AI-driven development era ensuring all code—whether human-written or AI-generated—is code you can trust.Today AI coding tools are generating explosive volumes of code. This has created an "engineering productivity paradox" : faster code writing doesn't automatically lead to faster safer software delivery. The new bottleneck is verification.Sonar solves this. Integrating code quality and code security into a single platform (SonarQube) Sonar is the foundation for high performance software engineering analyzing over 750 billion lines of code daily to ensure applications are secure reliable and maintainable. As an independent verification platform Sonar enables organizations to securely develop at the speed of AI. We are driven by a deep belief in our people a commitment to excellence and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed Obsessed Deliberate & Effective. This mindset reflects our culture of creativity collaboration and pride in the work we do. Rooted in the open source community Sonar’s solutions support over 35 programming languages frameworks and infrastructure technologies. Today Sonar is used by 7M+ developers worldwide including ServiceNow Booking.com Deutsche Bank AstraZeneca and Ford Motor Company.Sonar is headquartered in Geneva Switzerland with additional offices in Austin Texas; Bochum Germany; London Singapore and Tokyo. The company is rapidly growing with over 800 employees!Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company with a people-first culture. Every employee has the opportunity to grow and learn. We promote from within provide regular feedback and professional development opportunities value the right to fail along with respect and kindness and work with team members to achieve their full potential.

Gallery

Sonar Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Sonar we require employees to come into the office 3 days/week.

Typical time on-site: 3 days a week
HQAustin TX office
Geneva Office (HQ)
Annecy Office
Bochum Office
London Office
Singapore Office
Learn more

Similar Jobs

Sonar

Major Territory Manager - West

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Hybrid
San Mateo CA USA
800 Employees

Sonar

Partner Engineer - Technology Partnerships

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Remote or Hybrid
San Mateo CA USA
800 Employees

Sonar

Senior Associate Corporate Development

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Hybrid
San Francisco CA USA
800 Employees

Sonar

Chief Technology Officer

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Remote or Hybrid
USA
800 Employees

Related roles

Similar jobs