Director, Subscriptions Growth Marketing

About the Role
You will be the marketing lead for Udemy's consumer subscription product, responsible for driving engagement and growth. In close partnership with the product marketing team, you will drive the overarching subscriptions marketing growth strategy, influencing and leading cross-functional partners to bring this to life. This is a high-impact individual contributor role (to start) on Udemy's marketing team. This is a highly cross-functional role, working closely with partners in Marketing, Finance, Product, Data Science, and Engineering to further the company's learner strategy. You will have direct influence over how our learning product evolves, serving the needs of Udemy's current (and potential) learner population. You will build business cases to prove the value of these opportunities, influencing the product roadmap on the highest impact projects to build. This is a highly visible and impactful role, driving recommendations to our executive team to make key decisions that drive our business forward.
About You
You are an expert in subscriptions and engagement strategy, with immense ownership and drive. You are an effective leader, skilled at coaching and supporting cross-functional partners. You think strategically about the big picture, but love to jump into the details and lead a project from start to finish, partnering closely with technical cross-functional stakeholders. You are a strong communicator, skilled at putting together a strategic narrative for executives that drives clarity and alignment. You love building things from scratch and thrive in ambiguity, finding new ways of framing and solving problems. You are highly analytical and comfortable working with data, capable of interpreting complex analysis into simplified takeaways for non-technical partners.
Here's what you'll be doing:

• Shape overall marketing strategy to grow subscriptions. Work with product marketing to develop business insights, growth levers, and opportunities to improve customer LTV.
• Understand the key levers that drive acquisition, retention, and churn. Lead ad hoc analyses and determine high-impact opportunities to drive subscriber growth and retention.
• Lead complex, high-impact projects. Partner with internal stakeholders to move projects forward - clearly identifying problem statements, goals, risks to senior leadership.
• Closely monitor performance of subscriptions business. Shape ongoing performance reporting of subscription KPIs for executive leadership.
• Partner with Finance to create accurate and reliable business forecasts.
• Develop and present strategic recommendations to executive management.
• Identify bottlenecks or roadblocks to executing on our marketing growth strategies.
• Partner with Product and other teams to build martech and other infrastructure to best support marketing acquisition and retention efforts.
• Consider the overall Udemy portfolio and shape the upsell path/strategy (from consumer up to enterprise)
• Build and maintain strong partnerships with key stakeholders across the organization including product marketing, product, engineering, data science, and finance.

We're excited about you because you have:

• 10+ years experience in growth marketing and/or monetization for subscription products/businesses
• Success building and executing growth strategies for consumer tech companies
• 2+ years management experience - skilled at coaching employees at all levels
• Self starter with the excitement and drive to accelerate new subscription growth projects
• Strong strategy development - able to pull together multiple data points to create a compelling plan
• Strong execution - ability to roll up your sleeves and lead high-visibility projects
• Experience serving as the lead of a large cross-functional program
• Strong leadership presence and excellent communication skills
• Developed business cases, capable of researching and sizing business opportunities
• Demonstrated success partnering with and influencing product, engineering, and data science stakeholders to deliver results
• A strong focus on the customer experience

We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.
Compensation structure for SF based candidates:
Minimum Salary: $172,000 + Bonus + Equity + Benefits (see below)
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About Udemy
At Udemy, we're all about improving lives through the power of learning. We are a leading global learning company and one of the world's largest education platforms with more than 54 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals. Talented people are everywhere, but opportunities can be hard to come by. That's why we're focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by empowering our learners, our instructors, and businesses around the world.
We are proud to be recognized for our world-class employee experience. Learn more about our Great Place to Work certification here and find out what it's like to work at Udemy on our blog .
Udemy is headquartered in San Francisco with global offices in the US, Turkey, Ireland, Australia, India, and Brazil. Learn more on our company page .
Information regarding data privacy is available within the Udemy Careers Privacy Notice .
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. We will consider for employment qualified applicants with arrest and conviction records.
Udemy Benefits:

• Eligibility: Regular, full-time employees are eligible for Udemy's benefit programs.
• Health Plans: Medical, dental, and vision coverage (100% coverage for employee-only).
• HSA/FSA/Commuter: Pre-tax savings/spending plans available; generous HSA employer contributions for those enrolled in the HDHP medical plan.
• Life/Disability: Employer-paid life insurance (supplemental available), in addition to short-term and long-term disability.
• Retirement: Access to 401(k) with annual employer contribution.
• Wellbeing: Corporate memberships for meditation and mindfulness, therapy and coaching, financial planning, primary care, tele-health, health advocacy, parent/newborn support, and employee discounts.
• Education: Free access to the entire course library on the Udemy and Udemy for Business platforms; annual stipend for external learning beginning at six months of employment.
• Charitable Matching Program: Employer match of monetary contributions to eligible nonprofits and charities that carry a 501(c)(3) tax status.
• Vacation: 15 days per year of Paid Time Off for hourly; flexible Discretionary Time Off for salaried.
• Parental Leave: 8 weeks of leave at 100% pay for parents who take time off from work following the date of birth, adoption, or foster placement beginning at six months of employment; this amount is in addition to pregnancy-disability benefits at 100% pay, if applicable.
• Holidays: 11 paid holidays throughout the year

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