EverPro - Director of Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a EverPro - Director of Marketing in United States.

This role offers the opportunity to lead marketing strategy for a high-growth, product-led SaaS solution within a large-scale service commerce ecosystem. You will be responsible for shaping and executing go-to-market strategies that directly impact customer acquisition, retention, and revenue growth. Acting at the intersection of product, data, and growth, you will identify opportunities to improve the end-to-end user journey and remove friction points that limit conversion and lifetime value. This is a highly strategic yet hands-on leadership role requiring a strong experimentation mindset and deep PLG expertise. You will lead a cross-functional marketing organization spanning acquisition, lifecycle, and product marketing. The environment is fast-paced, data-driven, and focused on measurable business outcomes across a global distributed team.

In this role, you will own the marketing strategy and execution for a leading invoicing and payment solution, ensuring strong alignment with product and business objectives:

• Define and execute end-to-end go-to-market and product-led growth strategies focused on acquisition, activation, retention, and expansion
• Own key business outcomes including customer acquisition, conversion rates, LTV, and revenue growth across the funnel
• Identify friction points in the user journey and implement improvements to onboarding, pricing, packaging, and lifecycle engagement
• Lead experimentation initiatives, including A/B testing, geo-testing, and incrementality measurement to optimize performance
• Build and scale lifecycle marketing programs across acquisition, engagement, retention, cross-sell, and partner channels
• Partner closely with Product, Data, and central marketing teams to align roadmap priorities and drive integrated campaigns
• Lead, mentor, and develop a high-performing marketing team across product marketing, growth, and lifecycle functions
• Manage marketing budget allocation with a focus on pipeline impact and measurable ROI

Requirements

The ideal candidate brings extensive SaaS and product-led growth experience, combined with strong leadership and analytical capabilities:

• 10+ years of experience in marketing leadership roles, ideally within SaaS and product-led growth environments
• Proven success in building and scaling full-funnel marketing strategies across acquisition, retention, and expansion
• Strong experience managing and developing senior-level teams and cross-functional stakeholders
• Demonstrated ability to drive measurable revenue impact through performance marketing and growth initiatives
• Deep understanding of demand generation channels including digital, email, events, webinars, and partnerships
• Strong analytical mindset with experience leveraging user behavior and product data to inform strategy
• Excellent communication and storytelling skills with the ability to influence executive stakeholders
• Experience with marketing and CRM tools such as Marketo, Salesforce, and Asana is a plus
• Highly collaborative, detail-oriented, and capable of managing multiple high-impact priorities in a fast-paced environment

Benefits

• Remote-first flexibility across the United States or Canada (with optional office access where available)
• Competitive compensation aligned with experience, location, and expertise
• 401(k) with company match (up to 4%) and immediate vesting
• Comprehensive health, dental, and vision insurance coverage
• Annual wellness stipend and robust wellness programs
• Flexible time off policy to support work-life balance
• Employee Stock Purchase Program
• Student loan repayment support
• Continued learning and professional development opportunities.