Field Marketing Manager

We’re looking for a results-oriented Field Marketing Manager to develop and execute high-impact marketing programs and events for our Central Enterprise Sales team. Based in Nashville and reporting to the Director Field Marketing this individual contributor role will serve as the primary marketing point of contact for the region and help bring more dedicated 1:1 field marketing support to a new Enterprise territory.

You’ll align closely with sales leadership and collaborate with cross-functional marketing teams to design campaigns and programs that drive pipeline growth accelerate opportunities and strengthen engagement in priority accounts. This role is a blend of strategic planning campaign execution and performance analysis requiring someone with a strong understanding of B2B field marketing account-based marketing and sales alignment.

• Develop and implement tailored field marketing programs aligned with overall GTM strategy and Central Enterprise priorities including field events executive programs conferences and 1:1 account-specific experiences.
• Build regional plans that support both pipeline creation and deal acceleration using the right mix of programs for target accounts and active opportunities.
• Leverage corporate campaigns content and central field programs where they fit territory needs while keeping primary focus on regional execution.

• Serve as the primary marketing point of contact for the Central Enterprise sales team ensuring close collaboration with sales leadership account executives and SDRs.
• Work closely with sellers to identify regional opportunities support priority accounts and build programs that align to sales goals and territory priorities.
• Communicate program objectives gain buy-in and help drive participation before and after each activation.

• Develop and execute targeted campaigns that generate qualified pipeline and create meaningful engagement within key accounts.
• Support deal progression through high-touch programs such as executive dinners roundtables hospitality events and other small-format experiences tied to active opportunities.
• Help connect field marketing activity to account strategy and follow-up plans so programs contribute to measurable business outcomes.

• Partner with Demand Generation Product Marketing Revenue Operations Customer Marketing and central field programs to build cohesive marketing initiatives.
• Help localize messaging activate content and align campaign execution across the region.
• Maintain strong communication across teams to keep programs on track and aligned to business goals.

• Measure program performance using key metrics such as registrations attendance meetings sourced and influenced pipeline opportunity progression and ROI.
• Provide insights during pipeline reviews quarterly business reviews and planning sessions to guide future initiatives.
• Apply learnings from prior programs to improve targeting execution and follow-up over time.

• Oversee program budgets ensuring efficient allocation and strong return on investment.
• Manage vendor relationships and execution details for event production logistics attendee experience and follow-up.
• Keep programs organized and moving by managing timelines deliverables and cross-functional handoffs.

• 5+ years of experience in field or regional marketing within B2B SaaS enterprise software or technology.
• Proven ability to design and execute successful demand generation campaigns and field programs.
• Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration.
• Experience working closely with sales teams and cross-functional marketing groups in a fast-paced environment.
• Strong collaboration and communication skills with the ability to operate as a trusted partner to sellers and internal stakeholders.
• Demonstrated ability to analyze data report on program performance and optimize based on findings.
• Proficiency in marketing tools such as Salesforce Marketo Tableau 6sense and Asana.
• Strong organizational skills and the ability to manage multiple priorities with a high standard of execution.
• Bachelor’s degree in Marketing or a related field.
• Willingness to travel up to 30%.

What We Do

Motive builds technology to improve the safety productivity and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking driver safety compliance maintenance spend management and more. Motive serves more than 120000 businesses across a wide range of industries including trucking and logistics construction oil and gas food and beverage field service agriculture passenger transit and delivery. Visit gomotive.com to learn more.

Why Work With Us

We work hard with humility and we see our efforts rewarded in tangible ways every day. At Motive you’ll have the chance to make a difference for the drivers who keep our world moving. We trust each other to do great work because together we can achieve collective goals that reach beyond the physical economy.

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