Head of Marketing at Niural

Niural is revolutionizing global workforce management with an AI-powered platform that unifies Global Payroll US Payroll & PEO Global EOR Contractor Management and Global Payments into a single seamless platform. We help companies hire pay and manage teams across 150+ countries without compromising compliance — simplifying payroll compliance and global workforce operations. As we scale rapidly we’re building the legal foundation that enables responsible global growth.

We’re looking for a Head of Marketing & Growth who will own the full spectrum of marketing — from brand positioning and demand generation to growth systems and performance marketing. This role is a strategic operator and builder who can define Niural’s narrative accelerate acquisition lift conversion and align marketing tightly with product sales and customer success.

You’ll lead and evolve a growing team (including Creative Strategist Marketing Manager and others) build repeatable performance channels and shape how the world discovers Niural.

This role is ideal for someone who thrives in early-stage data-driven environments has experience building scalable growth playbooks and can balance long-term brand with short-term performance.

Strategic Leadership & Vision

• Define and own Niural’s marketing and growth strategy across brand demand acquisition retention and lifecycle marketing.

• Act as a key partner to the executive team shaping go-to-market strategy for product launches pricing and positioning.

• Translate business goals into measurable marketing objectives and KPIs with clear accountability and reporting.
  

Brand & Positioning

• Lead development of Niural’s brand narrative messaging and visual identity to clearly differentiate our value in global workforce tech.

• Champion consistent brand application across all channels — website content thought leadership partner ecosystems PR and product messaging.
  

Demand Generation & Pipeline Growth

• Build and scale demand generation engines that fuel qualified leads — including paid organic email content events partners ABM and referral channels.

• Drive creative targeted campaigns that increase pipeline volume and conversion with clear data-backed experimentation and optimization.

• Collaborate with product and sales to ensure alignment on ICP use cases buyer journeys and GTM segmentation.
  

Growth & Performance Marketing

• Establish a growth stack (analytics experimentation attribution) to unlock scalable performance across channels.

• Lead performance-oriented initiatives: SEO/SEM paid social programmatic conversion rate optimization lifecycle/retention flows and analytics frameworks.

• Implement testing frameworks and dashboards that empower rapid iteration and intelligent decision-making.
  

Team Leadership & Development

• Grow and mentor a high-performing marketing team developing strengths across brand content digital demand gen growth and analytics.

• Foster a collaborative metric-driven culture that balances strategic thinking with rigorous execution.
  

Cross-Functional Collaboration

• Partner closely with Product Sales Customer Success People & Ops to align on launch plans audiences content strategy and revenue targets.

• Support sales enablement with winning materials — pitch decks battlecards case studies ROI tools.
  

You’re a marketer who can think strategically and execute ruthlessly:

• 7+ years of marketing leadership experience ideally scaling go-to-market at SaaS workforce tech HR/PEO/EOR platforms fintech or adjacent B2B enterprise solutions.

• A track record designing and running integrated marketing strategies that drive measurable growth across brand pipeline and revenue.

• Experience with performance/demand gen analytics and experimentation frameworks — you measure what matters and iterate fast.

• Demonstrated ability to build lead and inspire teams.

• A data-driven mindset with strong analytical instincts and fluency in tools like CRM/ABM platforms BI/analytics tools marketing automation paid media and SEO.

• Comfort in a high-growth ambiguous and rapidly evolving startup environment.
  

• Experience in the global HR tech payroll EOR/PEO or fintech verticals.

• Familiarity with customer lifecycle and retention marketing at scale.

• Experience managing paid media budgets and cross-channel acquisition experiments.

• A chance to shape the brand acquisition motion and growth engine of a global workforce platform at a crucial stage.

• Significant autonomy impact and ownership with resources to scale a talented team.

• Competitive compensation meaningful equity and benefits designed for rapid innovators.
  

At Niural you’ll have a unique opportunity to shape the future of global workforce compliance and legal infrastructure — working alongside a passionate leadership team during a pivotal growth phase. We offer competitive compensation comprehensive benefits flexible time off and a culture that values impact autonomy and innovation.

What We Do

M13 is an early-stage (seed and Series A) venture capital firm that invests in visionary founders building disruptive software businesses. Established in 2016 with offices in Los Angeles and New York the firm is a full-stack partner that brings its deep bench of full-time operators to help founders outperform and build category-defining companies. M13’s portfolio includes more than 200 direct investments with 25 exits to date. The firm has seeded seven companies and been in the Series A of five others that went on to achieve unicorn status.

Why Work With Us

Messier 13 (or M13) is one of the brightest star clusters in the northern sky. It’s full of remarkable individual stars but when those stars come together they create something that’s truly greater than the sum of its parts—inspiring the M13 philosophy of “brighter together.”

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