Marketing Manager

About Bloom Credit

Founded in 2016 Bloom Credit simplifies and modernizes credit data access and furnishment for financial institutions fintechs and data partners. Our mission is simple: 

Build credit where credit is due. 

Through our cutting-edge financial data infrastructure and our flagship product Bloom+ we empower organizations to leverage accurate inclusive consumer financial data in real time. By enabling "credit-building checking" we help our clients grow their deposits and expand credit access to the 100 million "thin-file" or credit-invisible consumers across the United States. 

Role Summary

We are looking for a high-energy execution-oriented Marketing Manager with 1–3 years of experience to join our growing team. Reporting directly to our leadership you will be the primary engine driving our multi-channel marketing tactics across B2B B2B2C and B2B2B environments. 

This is an execution-heavy role perfect for a SaaS marketer who loves to build. You will own the day-to-day deployment of our Account-Based Marketing (ABM) strategy targeting Credit Unions and Regional Banks manage our content and sales enablement pipelines and keep our digital ecosystem running smoothly. You'll be Bloom's first in-house marketing hire — which means you'll have a lot of ownership on day-to-day execution. You'll partner with our fractional CMO on strategy but the results are yours to run. This is the role for someone who's ready to build our marketing function from the ground up. If you are a self-starter who excels at turning strategic goals into operational reality we want to hear from you. 

Required Technical Skills & Qualifications

• Experience: 1–3 years of professional B2B marketing experience ideally within a fast-growing B2B SaaS fintech or financial services environment.
• CRM & Automation: Hands-on proficiency with HubSpot CRM including setting up workflows managing lead lists and tracking lifecycle stages. 
• ABM & Sales Enablement Tools: Familiarity or direct experience with intent and prospecting tools like LinkedIn Sales Navigator Bombora or FI Navigator is highly preferred. 
• Event planning/Execution: Experience executing Trade show booths events creating and managing collateral material and SWAG managing trade show budgets
• Digital & Analytics: Experience managing corporate social channels (specifically LinkedIn) basic SEO/PPC optimization principles and tracking conversion goals via platforms like Google Analytics. 
• Managing Content: Experience creating and maintaining a shared marketing asset library and responding to internal requests for collateral links and materials (e.g. Google Drive assets)
• Basic design proficiency (Canva Figma or PowerPoint) to quickly update brand-aligned decks one-sheets and client-facing toolkits. 
• Education: Bachelor’s degree in Marketing Communications Business or a related field.

Key Tasks

• Assisting with social media post creation and coordinating team notification
• Event execution – collateral material working with event organizer shipping materials creating business cards etc. Coordinate booth setups and promotional campaigns for major annual industry events like Money 20/20 GAC and MDC conferences
• Sourcing news items for the monthly newsletter and for social media posts 
• Assisting with the management of HubSpot data hygiene including suppression/removal requests
• Assisting with the tracking of content and campaign items through review and approval following up with stakeholders to keep deliverables on schedule 
• Assist with the tracking of competitor postings on social media 
• Tracking the marketing budget – matching expenses/receipts with budgeted line items pulling/processing receipts and expense reconciliation with Bloom Credit Finance 
• Own the updates and maintenance of the shared marketing asset library which includes all product collateral including one-sheets presentation decks custom sales decks video links and infographics for Bloom+ Data Access and Furnishment. Respond to internal requests for changes/additions.
• Manage and distribute the "Bloom+ In-a-Box" (or "Sign up in a box") turnkey marketing toolkits to help Credit Unions and fintech partners drive end-consumer adoption. 
• Manage distribution of Credit Champions merchandise with Credit Unions and Banks.
• Provide logistical support for virtual roundtables and webinars.  
• Track analyze and report weekly on core marketing metrics including website sessions traffic channels (organic vs. direct) and form submissions to ensure alignment with overall ARR goals. 

What We Do

Bloom Credit helps companies launch lending products report consumers' payments and create innovative credit experiences. We do this by providing our clients with the data they need from all three credit bureaus the expertise they are looking for to launch seamlessly and the proprietary analytics to supplement credit insights - all delivered through Bloom’s developer-friendly API. Over 12 million US consumers have material errors on their credit reports that lead to being denied credit or having to pay unnecessarily high interest rates. The tools and infrastructure we provide for working with credit data help reduce these errors and improve access to affordable credit.

Why Work With Us

Our goal is simple: to help everyone from seed-stage startups to large established banks (and everyone in between) access and furnish accurate credit data easily and without error. We believe this will lead to increased innovation and the creation of accessible unique financial products for everyone.

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