Principal Product Designer - AI Incubation Lab

At Expedia Group we help travelers explore the world one journey at a time. As a global travel company powered by passionate people trusted partnerships and leading technology we connect travelers partners and advertisers through our consumer brands B2B network and travel advertising business.

Here you'll do meaningful work that helps millions of people discover book and experience travel with more ease confidence and joy. Our five Behaviors-Traveler First Think Big Operate with Excellence Ownership Mindset and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility benefits and support to do their best work. Join us and build for travelers everywhere.

Principal Product Designer - AI Incubation Lab

Locations:  London New York Seattle Austin San Jose / San Francisco Los Angeles Chicago Montreal with other EG Locations up for discussion.

Expedia Group builds end-to-end experiences that millions of travelers partners and employees rely on every day. Within the Design team we’re reimagining how people discover and book trips across Hotels.com Vrbo and Brand Expedia. We’re looking for a Principal Product Designer for incubation helping explore the possibilities that AI opens in the space of travel and transfer that knowledge into current products.

In this position you’ll be a part of a small prototype-oriented team that helps explore different futures and initiatives to inform Expedia's key strategies. You will work autonomously and will balance strategic thinking with the ability to produce tangible artifacts and conduct evaluations as well as share learnings.

In this role you will:

• Lead the end-to-end vision strategy and UX design execution for AI-driven incubation projects that inform the future of travel across Expedia Group brands.

• Explore define and prototype novel AI-powered product experiences creating experiential artifacts that bring ambiguous opportunities to life for travelers partners and internal teams.

• Design and iterate conceptual visual and interaction patterns that evolve the Expedia brand experience in response to emerging AI capabilities and future customer needs.

• Produce tangible prototypes and experiments including “vibe-coded” or coded artifacts to evaluate ideas with users and stakeholders and to inform strategic decisions.

• Collaborate closely with a small cross-functional incubation team to transform early concepts into higher-fidelity experiences and potential customer-facing experiments safely integrating AI/ML-enabled solutions that improve outcomes.

• Synthesize and communicate key insights learnings and design directions through compelling storytelling to senior leaders and peers transferring knowledge into current product teams and fostering a fast-paced culture of AI-first innovation.

Minimum Qualifications:

• 12+ years of experience in product or UX design including substantial experience shipping high-quality digital products or services at scale.

• Bachelor’s degree or higher in a related field (Design Human‑Computer Interaction User Experience or similar) or equivalent relevant experience. Relevant academic qualifications that help grow the team’s knowledge or expertise are welcomed but not required.

• Proven ability to take ambiguous technically complex opportunities and translate them into clear inspiring and testable AI-powered product experiences and prototypes.

• Demonstrated expertise in interaction visual and systems-level experience design including creating experiential artifacts (prototypes coded demos or similar) that guide strategic product decisions.

• Strong communication and storytelling skills with a track record of influencing cross-functional stakeholders and leadership in a highly collaborative environment.

• Familiarity with AI-driven systems tools or workflows and applying AI/ML concepts to real world products including integrating AI capabilities into end-to-end customer journeys.

Preferred Qualifications:

• Experience leading incubation exploratory or zero-to-one design initiatives that shaped long-term product or portfolio strategy in a complex ecosystem.

• Background designing and evaluating AI-assisted or AI-first user experiences including responsible application of AI/ML capabilities to improve decision making automation or personalization.

• Demonstrated ability to safely integrate and operate AI/ML-enabled solutions that improve customer and business outcomes including partnering with product and engineering to define guardrails and evaluation criteria.

• Proven success crafting and evolving design languages pattern libraries or interaction models to accommodate emerging AI-driven behaviors across multiple products or brands.

• Depth in creating and running higher-fidelity prototypes and experiments (including data- or behavior-informed prototypes) to validate AI-centric concepts and demonstrated experience taking products from concept to scaled adoption.

Expedia Group is proud to offer a wide range of benefits to support employees and their families including medical/dental/vision paid time off and an Employee Assistance Program. To fuel each employee’s passion for travel we offer a wellness & travel reimbursement travel discounts and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. 

Starting pay for this role will vary based on multiple factors including location available budget and an individual’s knowledge skills and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families including medical dental and vision coverage paid time off an Employee Assistance Program wellness and travel reimbursement travel discounts and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediggroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia Hotels.com and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

What We Do

Expedia Group powers travel for everyone everywhere through our global platform. Driven by the core belief that travel is a force for good we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia® Hotels.com® Expedia® Partner Solutions Vrbo® trivago® Orbitz® Travelocity® Hotwire® Wotif® ebookers® CheapTickets® Expedia Group™ Media Solutions Expedia Local Expert® CarRentals.com™ and Expedia Cruises™.

Why Work With Us

As travelers and technologists we are passionate about making travel more seamless accessible and memorable. We embrace different perspectives celebrate new ideas and empower every Expedian to drive meaningful change. The experiences we create bridge divides and broaden horizons – helping create unforgettable memories through travel.

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