Principal Product Designer, AI Experiences

· Remote

Location

Remote

Type

Full Time

Job Description

Expedia GroupJobs
Principal Product Designer AI Experiences

Principal Product Designer AI Experiences

Reposted 8 Hours Ago
Be an Early Applicant
5 Locations
Hybrid
208K-387K Annually
Senior level
AdTech • eCommerce • Information Technology • Travel • Generative AI
Powering global travel for everyone everywhere.
The Role
As Principal Designer AI Experiences you will lead the design of AI-driven user interfaces develop visual frameworks and improve customer experiences ensuring clarity and trust across platforms.
Summary Generated by Built In

Expedia Group brands power global travel for everyone everywhere. We design cutting-edge tech to make travel smoother and more memorable and we create groundbreaking solutions for our partners. Our diverse vibrant and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel people must come first. Guided by our Values and Leadership Agreements we foster an open culture where everyone belongs differences are celebrated and know that when one of us wins we all win.

We provide a full benefits package including exciting travel perks generous time-off parental leave a flexible work model (with some pretty cool offices) and career development resources all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Principal Product Designer – AI Experiences: 

Are you looking to be part of a world-class enterprise design team dedicated to crafting incredible user experiences? Would you like to drive impactful work that helps millions of people see and enjoy more of the world? Are you passionate about solving hard problems and creating order out of uncertainty? 

At Expedia Group our mission is to power global travel for everyone everywhere. Within the Expedia Group the Experience Design organization (XD) is our global cross-disciplinary team uniting user experience design content design and research to enable innovative relevant and cohesive experiences that serve the needs of all our travelers partners and agents. 

We’re looking for a Principal Product Designer – AI Experiences with exceptional visual and UI design mastery—a leader who elevates AI‑powered products through clarity precision and refined interface design. In this role you will define how intelligent systems look feel and communicate using high-fidelity design and prototyping to shape intuitive beautiful and trustworthy experiences across Expedia Group’s ecosystem. 

Team description: 

We’re a multidisciplinary design team shaping the future of travel through human-centered AI-powered experiences. Our mission is to help travelers imagine plan book and manage every part of their journey across Expedia Group’s family of brands and platforms — with clarity delight and confidence.  

As a Principal Product Designer AI Experiences you will define the future of how travelers engage with intelligent conversational and agentic systems across Expedia Group’s ecosystem. You’ll lead through vision and craft—designing end-to-end AI-driven experiences that inspire trust elevate simplicity and redefine what’s possible in digital travel. Your work will influence design strategy system evolution and hands-on prototyping setting new standards for inclusive responsible and data-informed design. 

Business Contribution/Impact:  

This role drives measurable business impact by translating AI strategy into inspiring customer-centered experiences that increase engagement conversion and loyalty. Through visionary design and prototyping it helps identify new revenue opportunities streamline customer journeys and improve operational efficiency. By defining the design standards for AI-powered travel this role advances both customer satisfaction and Expedia Group’s competitive differentiation. 

In this role you will: 

  • Translate strategic vision into high-impact visual stories and prototypes that clarify align and accelerate the future of AI-driven travel experiences across Expedia Group. 

  • Lead through making applying exceptional UI and visual design craft alongside high‑fidelity prototyping to explore validate and communicate concepts. 

  • Advance next‑generation interfaces by envisioning new paradigms for conversational multimodal and adaptive AI-driven experiences. 

  • Design for agentic and mixed‑initiative interactions creating visually intuitive feedback mechanisms that support uncertain or probabilistic system states. 

  • Evolve Expedia’s design system to support AI‑native patterns adaptive layouts and intelligent interface behaviors. 

  • Integrate data‑informed design principles that ensure personalization prediction and automation are expressed through cohesive accessible UI systems. 

  • Develop visual frameworks and pattern architectures that promote consistency trust and clarity across all surfaces and contexts. 

  • Create high‑fidelity visual storytelling artifacts—layouts flows motion studies and prototypes—to align teams and articulate design intent. 

  • Foster a culture of open critique inclusion and curiosity centered on raising the standard of UI craft. 

  • Collaborate across disciplines to align on strategy share insights and elevate AI‑driven interface quality. 

  • Champion the traveler’s voice in every AI interaction ensuring experiences remain transparent empathetic and empowering. 

  • Partner with research and data teams to understand behavioral patterns context and intent—translating insights into adaptive design strategies. 

  • Embed responsible AI design principles that prioritize fairness explainability and user trust. 

  • Exceptional visual and UI design craft including mastery of layout typography hierarchy color and component‑level refinement. 

  • Ability to translate complex AI behaviors into clear elegant and expressive interface patterns. 

  • Expertise in developing high‑fidelity prototypes that illustrate nuanced interaction states and polished interface execution. 

  • Skill in crafting visual narratives and motion studies that communicate how AI behaviors evolve over time. 

  • Demonstrated capability in defining modern high‑quality digital product interfaces supported by scalable visual systems. 

Minimum qualifications: 

  • 8+ years of relevant professional experience 

  • Bachelor’s degree in Human-Computer Interaction User Experience Design Cognitive Science or related design or technical field; or equivalent related professional experience 

  • Portfolio demonstrating exceptional UI and visual design craft through modern high‑quality digital product interfaces. 

  • Expertise defining and evolving UI patterns and interface-level design systems particularly for intelligent or adaptive interaction models. 

  • Mastery in visual design UI layout component design and high‑fidelity prototyping with strong proficiency across UX system design and motion fundamentals. 

  • Experience designing AI-powered interfaces with clear strategies for state management system feedback and multimodal interaction patterns. 

  • Deep understanding of AI and conversational design tools and methods including prototyping with LLMs prompt engineering data-informed interaction design and expert knowledge of modern design and prototyping platforms including but not limited to Figma Cursor etc. 

  

The total cash range for this position in Austin is $224000.00 to $313500.00. Employees in this role have the potential to increase their pay up to $358500.00 which is the top of the range based on ongoing demonstrated and sustained performance in the role.

The total cash range for this position in New York is $242000.00 to $338500.00. Employees in this role have the potential to increase their pay up to $387000.00 which is the top of the range based on ongoing demonstrated and sustained performance in the role.The total cash range for this position in Chicago is $208000.00 to $291500.00. Employees in this role have the potential to increase their pay up to $333000.00 which is the top of the range based on ongoing demonstrated and sustained performance in the role.The total cash range for this position in Seattle is $224000.00 to $313500.00. Employees in this role have the potential to increase their pay up to $358500.00 which is the top of the range based on ongoing demonstrated and sustained performance in the role.The total cash range for this position in San Jose is $242000.00 to $338500.00. Employees in this role have the potential to increase their pay up to $387000.00 which is the top of the range based on ongoing demonstrated and sustained performance in the role.

Starting pay for this role will vary based on multiple factors including location available budget and an individual’s knowledge skills and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families including medical/dental/vision paid time off and an Employee Assistance Program. To fuel each employee’s passion for travel we offer a wellness & travel reimbursement travel discounts and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability or other physical or mental health conditions please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes TIME Disability:IN and others.

Expedia Group's family of brands includes: Brand Expedia® Hotels.com® Expedia® Partner Solutions Vrbo® trivago® Orbitz® Travelocity® Hotwire® Wotif® ebookers® CheapTickets® Expedia Group™ Media Solutions Expedia Local Expert® CarRentals.com™ and Expedia Cruises™. © 2024 Expedia Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age veteran status or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and if necessary the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Skills Required

  • 8+ years of relevant professional experience
  • Bachelor's degree in Human-Computer Interaction User Experience Design Cognitive Science or related field
  • Portfolio demonstrating exceptional UI and visual design craft
  • Expertise defining and evolving UI patterns and interface-level design systems
  • Experience designing AI-powered interfaces with state management

Expedia Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Expedia Group and has not been reviewed or approved by Expedia Group.

  • Wellbeing & Lifestyle BenefitsWellness and travel perks are positioned as differentiators with wellness and travel reimbursement brand discounts and IATAN access supporting work-life balance. Flexible schedules commuter benefits and onsite amenities further enhance lifestyle value.
  • Parental & Family SupportFamily-focused provisions include generous parental leave adoption and surrogacy assistance childcare benefits and caregiver support. Pet care leave and company-sponsored family events broaden the definition of family support.
  • Inclusive Benefits CoverageHealthcare is described as inclusive extending coverage to partners regardless of gender or marital status and offering fertility and transgender services. This breadth signals support for diverse life stages and identities.

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The Company
HQ: Seattle WA
16000 Employees
Year Founded: 1996

What We Do

Expedia Group powers travel for everyone everywhere through our global platform. Driven by the core belief that travel is a force for good we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia® Hotels.com® Expedia® Partner Solutions Vrbo® trivago® Orbitz® Travelocity® Hotwire® Wotif® ebookers® CheapTickets® Expedia Group™ Media Solutions Expedia Local Expert® CarRentals.com™ and Expedia Cruises™.

Why Work With Us

As travelers and technologists we are passionate about making travel more seamless accessible and memorable. We embrace different perspectives celebrate new ideas and empower every Expedian to drive meaningful change. The experiences we create bridge divides and broaden horizons – helping create unforgettable memories through travel.

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Date Posted

05/30/2026

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